Famous Analysts Explain The Development Process Of Jane Garment, A Clothing Company In The New Era.
The development of garment enterprises has always been a hot topic in the Chinese market. With the economic crisis and the rising price of Chinese cotton cloth, China's garment industry is gradually weakening. How to continue the creation and sales miracle of the clothing market? How to grasp the right gold rush course? What should the clothing enterprises rely on for further development? Wang Xian, senior fashion analyst and consultant of JANDS Jane general, explained the development of garment enterprises and pointed out the direction for clothing investors.
JANDS Jane Shang men's wear products show
Ebb tide, reputation first.
Shopping malls are like battlefields, and the development of enterprises is a product of internal and external repair. On the one hand, enterprise managers rely on market dynamics to make adjustments to products and services at any time, and further improve sales performance; on the other hand, enterprises themselves establish credibility images in the minds of consumers through a series of actions, forming invisible assets of enterprises.
JANDS Wang Xian, a fashion analyst at Jian Shang, said that the clothing brands in Europe, America, Korea and Japan have great impact on the Chinese clothing market in recent years. From the detailed analysis, the brand qualification and reputation are the foundation of their competition. JANDS recent development of Jane Shang men's clothing has a great relationship with the enterprises.
It is understood that JANDS Jian has been popular in Asia, Eastern Europe and North America since its establishment in Hongkong, and has won wide acclaim. In May 2007, "JANDS Jane Shang" officially landed on the "land", bringing a new wave of Chinese clothing market. JANDS Wang Xian, a fashion analyst at Jane's, said that JANDS Jane still had a precise market positioning, taking the high-end men's clothing as the development goal, and at the same time determined the fashion and simple design concept. These are the qualifications for the development of JANDS Jane, and the lasting development of JANDS Jane should be intrinsic and credibility.
Improve the system, eight sides
JANDS Wang Xian, a fashion analyst at Jane's, attributed the development of corporate reputation to eight words: improving the system and eight parties. The store is the first window for the brand to face the market. Storefront design, service attitude, clothing quality and after-sale guarantee greatly satisfy the consumer's vision of consumption. Those who have done business must know that it is difficult to complete all the above links.
JANDS Jane is still in the process of development, management constantly improve the enterprise system, and through the form of responsibility, form a system with a mask with JANDS features. It includes JANDS Jane's idea of "credibility first quality". It extends the eight sides of the system to all parts of the world, and makes JANDS Jane a fast developing world myth.
JANDS Wang Xian, a fashion analyst at Jian Shang, said: "to be an enterprise, especially a garment enterprise, we must learn to think about places. They are also consumers. What do they like when they buy clothes? There are different ideas among different strata. So what is the mainstream? As investors, we must first understand the consumers' thoughts and step by step to refine the measures. Many of the investors will feel that the management enterprises are very laborious and have no vitality, because they do not make timely adjustments to the details of the development of the enterprises, and naturally they cannot stand in eight directions.
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