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DARLING&Nbsp; HORSE: The First Domestic Free Men'S Wear.

2011/11/29 10:31:00 26

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DARLING HORSE: The First Domestic Free Men'S Wear.

Brand heritage culture, culture carries brand.

Brand culture is the core of the brand DNA. It creates a high level of emotional experience and spiritual comfort for consumers through the shaping of spiritual realm, touches the hearts of consumers, and inspires their recognition of brand culture.

At present, many casual men's brands in China take the pursuit of men or a certain personality and other artistic conception as a niche market positioning to get customers' cognition and stimulate their customers' personality needs.

For example, "Mark Wafi" is an intellectual man; "Ai Deng Bao" creates a modern gentleman; "seven wolves" are positioned in character.

Men's wear

"Tiger" is located in a successful man; "seven cards" show the national temperament; "dancing with Wolves" shows the spirit of adventure and so on.

A few days ago, the "DARLINGHORSE" brand, the new force of domestic men's wear, pioneered the "free men's wear" in China. It called out the slogan of "real man, more freedom". It provided a modern fashion for men who lived under busy and pressure.

The responsible person of the "DARLINGHORSE" (Delhi Moorhouse) brand said that the modern urban male should strive to advance in the workplace, and shoulder the heavy responsibility of the family on the other hand. Although they are bold and intelligent and brave enough to take responsibility, under the pressure of long-term high intensity and fast pace of work and life, their inner desire for freedom and burden reduction, eager to break free from constraints, change their way of life, get free space and enjoy the pleasure of the soul.

The "DARLINGHORSE" brand has been acutely aware of the potential and huge personality needs of modern urban men, and has pioneered the "free men's wear" in the domestic market.

"DARLINGHORSE" brand "freedom"

Men's clothing

"Located in a 25-45 year old urban professional man who has continued and sublimated business casual men's dress" is also "harmonious, easy to handle", has hired the world fashion center - Italy Milan's clothing.

Designer

DelMaccino is the chief design consultant of the brand. With the original HPC (Humanpoweredcutting) human power tailoring technology, the comfort of all parts of the body is fully taken into consideration during the tailoring process. It provides convenience for body movement, and also makes the body free space, comfortable and comfortable, creating a new style of free men's wear.

In order to cater to the tastes of Chinese consumers, the "DARLINGHORSE" free men's wear put forward the concept of "tradition based" and "leisure free", which provides a relatively relaxed but professional spirit.

Clothing

Way, relatively free to choose and match clothing.

Wearing a strong sense of three-dimensional and comfortable, showing men's natural and free, free temperament and wind to achieve the change from body freedom to mood free; always on the fabric of high quality, select cotton, worsted, pure silk, linen and other top worsted fabrics, add some scientific and technological factors such as ironing, washing, wearable, elastic and new fibers to improve clothing's implicit ability, add free and comfortable in neat and neat, and add leisure interest to professional clothes; on the basis of colors, with the traditional color system of black, gray, dark blue and dark brown, add neutral colors and warm colors to improve the overall brightness of clothing. Product design combines the essence of eastern and Western cultures. It integrates leisure design on the basis of traditional occupational wear frame, adds flexibility and comfortable performance, and tastes aloof.

"Free men's wear" is suitable for men of urban occupation to wear on various occasions such as work, life, entertainment, gathering, etc., dressed in "free men's clothes", they enter office buildings, sit down offices, enter Starbucks, can also pub bars, can accompany children, go to parties, and meet clients or lovers.

"Free men's wear" provides a relaxed and comfortable dressing experience for urban professional men. It reflects the attitude and life style of mature men with a relaxed attitude, liberating their limbs and pursuing their freedom of mind. It is not a matter of publicity and pursuit of self demeanor, which brings unprecedented experience to men in the workplace.

It is understood that "DARLINGHORSE" (Dy House) is part of Jiangsu Guotai BMW Garments Co., Ltd., located in Changshou City, Jiangsu, a famous clothing city in China. Its location is located in the central position of the Yangtze River Delta economic circle.

After years of grinding, the company has grown into a comprehensive set of design, production and sales.

clothing

Company.

For a long time, the company mainly trades in clothing and foreign trade. In production, the company has 25000 square meters of modern workshop, domestic advanced production sewing equipment and more than 20 modern garment lines.

The annual production capacity is 2 million, with an annual output value of 170 million yuan.

The company has fully implemented the ERP management system in production and the integrated management system of ISO9001, ISO14001 and OHSASI18001 to meet the needs of domestic and international customers.

The company has the right of self import and export. It mainly produces medium and high grade windbreaker, jacket, casual wear and winter clothes.

Down Jackets

Sweater

All kinds of clothing, the company also has its own foreign trade company (Changshou City Hualong import and Export Co., Ltd.), directly with well-known international companies, and has passed the "JCPENNEY", "COSTCO", "ZARA", "ORSAY", "TARGET", "EXPRESS", "ESPRIT" and other well-known companies and factory certification and BSCI certification.

In recent years, Jiangsu Guotai BMW Clothing Co., Ltd. has begun to implement both domestic and foreign trade, and launched its own menswear brand "DARLINGHORSE", which has opened the curtain of full entry into the domestic market.