Intermediate Needle: Energy Fission &Nbsp; Mercantilism Quotient -- New View And Prediction Of The Ninety-Fourth China Knitted Cotton Fair

"If we look at the growth track of the exhibition economy from the long history of China's textile industry, the needle should be"

Indeed, it is safe to say that China needle will be the oldest and most popular brand in the textile and garment industry.

It can be said that the needle boosted the growth of the brand, brought the brilliance of the exhibition, its pioneering and adventurous business spirit, and left a brilliant influence in the history of China's exhibition industry.

Energy magnetic field of an exhibition

Judging the future track of an exhibition depends on its innovative measures to keep pace with the times.

Today, the Chinese needle will begin to undergo energy fission after a great deal of historical precipitation and heavy accumulation.

Next year, the ninety-fourth China Acupuncture Association will fission into two independent exhibitions: China underwear fashion exhibition and China home textile exhibition.

The key to reform and innovation is to see how to change ourselves. In addition to driving and influencing the external environment, it is more important for us to lead ourselves, and we will have no time to worry about all kinds of murmurs from the outside world. We should pay attention to how to run fast, and when we are strong enough and leading, all kinds of problems will be saved.

To interpret the energy fission of the acupuncture society, its power comes from two aspects: first, the innovative thinking of exhibition management; the first is the idea of service oriented commerce.

For the textile industry, terminal construction and channel marketing are the most important subjects.

As a highly specialized and well known business service platform, how to provide targeted services for exhibitors and provide targeted help for channel construction is the focus of the service.

Yu Yuenan, the head of the China Acupuncture Association, believes that China needle has always been committed to serving the industry and serving good enterprises in a pragmatic and efficient way.

As a veteran leader type exhibition, we must constantly set benchmarks in the industry, and only have the courage to explore and dare to be unconventional.

From this point of view, China's textile industry will have an interactive development relationship. From the perspective of China's textile economic structure adjustment, the needle will directly push the textile factory to the first line of domestic sales, realize the pformation from export to domestic market, and promote the brand awareness and industrial upgrading of textile products; in the exhibition activities, the government and associations fully play the regulatory functions and service functions, and attach importance to the use of exhibition to carry out the textile industry operation; the needle will meet new challenges, innovate at all times, realize the synchronous development of home textiles and underwear, and expand the quantity and quality simultaneously, in line with the international trend, and build a first-class exhibition.

All of these will have practical guiding significance for increasing the reform strength, expanding influence and realizing sustainable development.

The mode of Marketization

In the process of docking market terminals, home textiles and underwear brands naturally need a "window" for connecting channels. As the most powerful, characteristic and meaningful three-dimensional marketing advertisement with the most powerful domestic trade, the Chinese Acupuncture Association has become the best choice for promoting the technological level and development strength of the brand, and enhancing the popularity and reputation of the enterprise.

In fine terms, the needle will be a product of the textile economy's development to a certain stage, and it is compatible with the inherent demand of textile economy for information exchange. It is an economic consumption chain integrating commerce, pportation, hotels, restaurants, shopping and tourism.

It has the function of promoting the vigorous development of textile related industries, promoting economic and trade cooperation, and accelerating the brand building of the industry.

At the same time, it can disseminate information, knowledge and ideas, promote communication and communication between domestic and foreign governments, enterprises and enterprises, enterprises and consumers, set up corporate image and display product brand, and often be described as "barometer of textile economy" and "indicator of market trend".

Favorable location conditions are the basis for launching exhibition activities.

Shanghai is the economic, cultural and commercial center of eastern China. It has extensive influence and attraction in the eastern region, has high popularity in the world, has the geopolitical advantage of developing the exhibition economy; the geographical position of Shanghai is superior and the traffic is convenient. In recent years, the infrastructure development tends to be perfected, which provides good basic conditions for the development of the exhibition activities; in Shanghai, the development level of science and technology is more advanced in the large and middle cities in China, which provides powerful scientific and technological support to the development of the exhibition economy.

Therefore, the future China needle will be held in Shanghai to run exhibitions. It has good industrial foundation and geographical advantages. It is also an important reason for the expansion of the scale and adjustment of the layout.

Then, under the dual challenge of opportunities and challenges, what market oriented role will China's textile industry play in the textile industry?

First, the scale of Shanghai exhibition venues is expanding and facilities are constantly improving.

Both in terms of function and total area, they are in the leading position. Parking facilities, negotiation, business services and other supporting facilities are basically complete.

Secondly, the number, scale and content of exhibitors expand year by year.

Not only did it hatch a large number of well-known brands such as Vico, Bo Yang, red beans, duo, Luo Lai and other old brands, but also boosted Shakespeare, Kasen, cat and other new brands, becoming the true meaning of incubator and brand cradle.

Finally, enterprises are gradually becoming the main body of the exhibition. The idea of exhibition runs from a single planning system to a professional company.

China will always adhere to the idea of doing business in business, promote the progress of the industry with business behavior, and promote the brand trade, and finally form the contention of brand hundred flowers.

Of course, the needle will form its own characteristics in the process of development, and build up its own brand, with special expertise and special win.

We should constantly improve our functions, enhance our service awareness, improve the external environment, actively foster the market, implement the brand driving strategy, and strive to become a professional exhibition of Brand Company gathering, knowledge and information capital intensive, and the advantages of scale effect and distribution effect.

As for textile enterprises participating in the exhibition, participating in the needle industry is not only a simple exhibition commodity, but also a platform for international exchange.

The brand competition in the commercial market tells us that owning the market is more important than having a factory. The only way to have the market is a brand with market advantage.

For the most treasured brands, the needle should be the most important agent.

The upcoming Mid Century Acupuncture Association is striding forward in a concise, simple and intimate manner. It will go through the 100 exhibition trade, witness the development of China's textile economy, and also form a unique culture -- fashion trade.