Charity Marketing Of Max Ki And Tom's Shoes

Nowadays, "social responsibility" and "corporate citizenship" have changed from marginalized discourse to mainstream fashion discourse. Entrepreneurs who have long been entangled in social responsibility and business management are more interested in such an initiative: achieving "good business" through "doing good deeds". Such a statement sounds very beautiful, but in addition to those who are engaged in environmental protection related industries, they dare to claim that they are speaking for themselves. Blake Mcski (Blake Mycoskie) Tom Bbu Dal (Toms Shoes) will be the best endorsement of this path.

Max Ki is a natural entrepreneur. He describes himself as a "continuous entrepreneur" and "travel addiction". As early as sophomore year, Max Ki dropped out of school and opened a laundry to serve college students, and later involved in reality TV shows, outdoor advertising and other industries. By 2006, he had successfully created 5 purely profitable enterprises. At this point, he began to feel that it was time to do something meaningful besides making money.

In his schooldays, Max Ki saw from one of his predecessors that helping others, whether based on religious belief or human natural feelings, is the best way to make their lives more meaningful. This predecessor is Bob, a self-made billionaire. Dedman (Bob Dedman), the founder of the American Club company, which pioneered the modern club. When Max Ki, who was still doing laundry business, asked him how to do business, his answer was The more you give, the more you live. "The more you give, the more you get," which has always been a hidden belief in Max's heart. So where is the opportunity for capital?

In 2006, Max Ki came to Argentina to learn polo, tango and community service. There, Max Foundation found that because of extreme poverty, many children did not have shoes to wear, and they had long been walking barefoot on the local land with excessive silicon dioxide and suffered from various foot diseases. So Max decided that making these children wear shoes is the most significant job at the moment. Instead of going to donate hundreds of thousands of pairs of shoes, he hopes to establish a long-term mechanism to keep the project running enduring. In June 2006, Max founded Toms Shoes with his own 300 thousand dollars in Santa Monica, Gary, and the "TOM" three letters were taken from the word "Tomorrow", meaning "for tomorrow's shoes". Unlike previously established pure profit companies, Tom shoes promise that every time a pair of Tom shoes is sold, the company will donate a pair of shoes to all the children in need around the world. This is the company's famous "one for one" mode.

Tom cloth shoes, which are based on Argentina's traditional cloth shoes "Alpargata" as the design source, are guided by the minimalist design concept. The upper and the shoe are pure cotton, soft leather shoes and anti slip soles, which are very light and comfortable shoes. This makes buying shoes not only for good deeds, but also for good experience. So once launched, it soon aroused widespread response in the US market. Max's original plan was to bring two hundred pairs of shoes back to Argentina in the first year, and the result was 10000 pairs, that is to say, 10000 pairs of Tom shoes were sold in the first year. By the beginning of 2007, customers had gone far beyond the United States, and orders from all over the world were flying.