Carrying 5 Years Of Scientific Research Results Back To The Textile Industry &Nbsp; Hemp Fabric Becomes YOUNGOR'S Exclusive Magic Weapon.

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In June this year, YOUNGOR divested the new horse clothing that had been holding for 4 years without bringing obvious profits to the listed company. In November 7th, 5 months later, it paid 886 million Hong Kong dollars and took the new Ma international as the main body. It intends to withdraw the shares of 14 companies such as Ningbo YOUNGOR shirts Co., Ltd. from the related party Zou's International Limited.

The industry believes that this acquisition marks YOUNGOR's push again.

Liu Xinyu, YOUNGOR's secretary-general, told reporters that YOUNGOR mainly relied on the continuous promotion of the two R & D projects in the clothing industry: one is to promote the development and innovation of the surface materials; the other is to promote the research and development of the functional properties of ready-made garments.

High tech fabrics are core competitiveness

According to Liu Xinyu, YOUNGOR has developed a unique fabric in China to provide better fabrics for ready-made garments.

"Hemp technology is a fabric technology developed by the company's subsidiary, which is specially supplied for YOUNGOR."

Continuous technological innovation has made fabrics the core competitiveness of YOUNGOR.

YOUNGOR's technology listed company is specially responsible for the development of hemp fiber technology, and for this kind of hemp technology research, YOUNGOR has lasted for 5 years.

"The color and style of the exterior are easy to copy, but the fabric is our core competitiveness and it is hard for others to copy it," said Wang Qingmiao, director of YOUNGOR group technology research and development center.

The most important thing in clothing is its functionality. Because of this, YOUNGOR group has paid great attention to the research and development of clothing materials and has declared 30 patents in the last 3 years.

Six brands to achieve full coverage of the market

The unique fabric innovation has inspired YOUNGOR's garment design and formed YOUNGOR's unique functional clothing design.

According to Liu Xinyu, YOUNGOR has been leading the new product in the market because of the application of new technology to new products.

In addition, since 2009, YOUNGOR began to explore multi brand strategy, and launched 6 series of subdivision brands.

Li Rugang, vice chairman of YOUNGOR, said: "the 6 major brands have formed their own distinct brand positioning."

YOUNGOR chairman Li Rucheng's plan is, "YOUNGOR will gradually reduce the low gross margin and occupy more OEM export share. The company's brand clothing assets will be further optimized, and the marginal benefits of clothing will further highlight."

Zhu Qinghua, a light industry researcher at CIC, told reporters: "building independent brands is the only way for long-term development of our textile enterprises. Only in this way can we get rid of the identity of low-end manufacturers such as simple processing."

Data show that the first three quarters of this year, the company achieved a net profit attributable to parent company 463 million yuan, still increased 28.23% over the same period.

The gross profit margin of domestic sales reached 65%, surpassing the level of international first-line brands.