Footwear Market Terminal Sales How To "Color" To Attract Customers

To sell shoes, first of all, we must attract consumers' attention. We must pay attention to shops if we want to attract attention.

However, the purpose of shoe store color utilization is not only to attract consumers' eyeballs, but ultimately to sell them.

Then, how can we use the color in the shoe store design to impress consumers and make them purchase desire?

In the long term observation, the author draws a conclusion that in shoe shops, the use of colors should reach three purposes.

Harmonious

The famous painter Van Gogh once said, "there are no bad colors, only bad matches."

Red, orange, yellow, green, blue, violet, and full of color in real life.

For shoe shops, color is a kind of emotional language in limited space, which expresses the true feelings of shoes.

　　吉爾達專賣店的基色為紅、黑、白、綠，其紅色代表了熱情、奔放、喜悅，能引起肌肉的興奮，讓消費者聯想到火、陽光、刺激、愛;其黑色代表了高貴、嚴肅、莊重，吉爾達極其大膽地將黑色用于裝飾的主色調，給予了吉爾達鞋品豐富和神秘的色彩，從而也呈現出吉爾達鞋品現代的魅力;其白色代表了純潔、簡單、潔凈，吉爾達鞋店那柔和的象牙白，睿智的米白，將一種鞋品內涵簡單地表達了出來，沒有給人累贅的感覺，反而能夠讓人一眼穿透品牌的靈魂;其綠色代表了生命、生機、環保、健康，與吉爾達打造環保、健康第一品牌的理念相呼應，召示了吉爾達品牌在“光合作用”下的勃勃生命力。

Experience tells us that in the use of color in the store, no matter what color the brand needs, it is necessary to stick to one principle, that is, we must realize the harmony of store color.

Although the great red attracts people's attention, it does not always express the appeal of the brand, or the distance between the consumer and the brand.

In fact, store color is the emotional language of consumers and shoes, and the harmony of colors can achieve the zero distance emotional communication between consumers and brands.

Generally speaking, the color of a famous brand store is a pass and symbol for its entry into the market, and it will not be changed in general.

Most of the colors of big British brand are exquisite beige.

Chanel's shop is exquisite black.

Liu Jiaqiang's shop in Hongkong is calm red. Zhang Lu Lu's shop is often neutral color.

Gill Da Marketing Assistant Yu Xiangui said, "the famous fashion shoes have their own hue, and their harmonious main colors are also more natural in terms of image and color."

bright

Brightness and color pparency are very important in shoe store design.

Warm colors and bright colors give people a sense of progress; cool colors and dark colors give people a sense of retreat.

Usually, the brightness of a shoe store determines the brand's personality.

Shops that display sports shoes and children's shoes need brighter colors. The shops that display fashionable shoes and women shoes need slightly brighter colors, and the shops displaying business shoes are slightly lighter in color.

In fact, the brightest color is white, and the lowest color is black.

The arrangement between them determines the brightness of the store decoration according to the brightness of the brand.

The bright color saturation is high, the turbidity color saturation is low.

Every shade with high brightness and high purity is a warm color system of red and orange.

Those with low lightness and low purity are blue and green cool colors, all with a sense of calm.

Generally speaking, the color of the shop is high and looks larger and has a feeling of expansion.

The low color will make the shop look smaller and shrink.

When we use shop colors, we like to brighten the brightness.

In fact, the bright color of the shop can make people fidget.

In too bright and bright color environment, consumers can not feel the feeling of relaxing and warm, which is not conducive to selling shoes. The brightness of shop color is too low, which will give consumers a feeling of depression and is not conducive to selling shoes.

Therefore, the shoe store color should be analyzed according to the specific characteristics of the shoes brand, and the color brightness should be applied skillfully and rationally.

balance

Consumers' perception of color is a complex psychological process of interaction and dialectical unity between objective and subjective cognitive subjects.

Only by using the color scientifically can the character of the shop approach the psychology of the consumer. Only by balancing the sense of cold and warm, heavy and soft, soft and hard, strong and weak, luxuriant and plain, bright and melancholy, and the sense of excitement and calm, can we realize the original principle of color serving the consumer.

Store is a store, in order to create a good shopping environment, we must use many color factors to balance, in the consumer's stay time, in a balanced way of color communication to stimulate consumer desire to buy, to achieve sales.

At present, many stores use contrasting, bright and bright colors to differentiate themselves from dark tones and attract consumers effectively. However, because of the differences in brightness and brand positioning, the sales of these shoe stores are not ideal.

Color is attached to the surface of space and objects. It can give people the impression that they are preconceived. Therefore, the balance of surface color is to make use of color characteristics to adjust the sense of space, create atmosphere and enhance the display and sale of goods.

Storefront is like a stage. The product is an actor performing on stage, with a successful performance. The whole stage of color must first give people a sense of balance and balance.

Color has a sense of seriousness, and the color of the shop must be balanced. For example, the color of the roof is generally lighter and lighter than the color of the floor, otherwise it will give people a feeling of heavy weight and oppression.

Balance colors give consumers a sense of comfort, and consumers will be pleasing to the eye.

Sloping and messy colors can only be irritating and dazzling. In such a space, the only choice for consumers is to leave the shoe store quickly.

We must consider the influence of color on color in the color selection around the shoe shop. Choosing the right color will add color to the product so as to make the color balance and improper use of color will destroy the image of the merchandise.

The arrangement of colors should be reasonable when commodities are presented.

We can put goods from bright to dark order, or put them together in the same tone, or put light and dark tone products in different areas in order to achieve color balance.

When the eyes see colors, they naturally produce figurative associations and abstract imagination. For example, seeing white can make people associate snow white, white sugar and brides' wedding veil; seeing orange can associate with heat and sunset; and seeing blue can associate with the sky and sea.

We must be practical and realistic in the use of colors and design for shoes.

The use of color in shoe stores must achieve the above three purposes, and shoe shop color will have the benefit of shoe sales.

It must be noted that there is no absolute formula for the use of colors in shoe stores. Only when the colors are applied harmoniously, brightly and evenly according to specific circumstances, will consumers be willing to buy your shoes.