Traditional Shoes And Clothing Enterprises Break The Dilemma Of E-Commerce

4 pm, "traditional Chinese shoes and clothing."

Influenced by many factors, the development of traditional footwear industry has encountered many difficulties.

Many enterprises believe that e-commerce will become an important strategy for enterprise marketing. Therefore, familiarity with the operation of e-commerce will be a required course for the future development of enterprises.

Then, how will e-commerce become a new channel for breakthroughs in traditional shoes and clothing enterprises? How can the traditional shoes and clothing brands seize the opportunity in time? On the day's forum activities, Zhou Hongming, a visiting professor at Shanghai Jiao Tong University and chief consultant of EMBA, discussed with each shoe owner or senior manager how to solve the eight major problems of traditional enterprise e-business.

In the forum, Zhou Hongming explained the contents of traditional enterprises' electronic commerce dilemma, how to make multi-channel fusion of brands, and innovative thinking of enterprises through a large number of cases. At the same time, Yu Guangdong, general manager of Beijing's Qihoo (360) business department, from the professional perspective of the electronic business operators, gave advice to the enterprises to play with e-commerce.

The two experts provided many suggestions and intellectual support for the development of shoes and clothing enterprises, which benefited business owners and executives.