"Three Arrows" To Promote Pformation And Upgrading Of Garment Enterprises

Reporters interviewed found that most of the success.

In the traditional industries of Shenzhen, the cases of R & D and pformation are mostly in the toy and gift industry. In this field, survival and development depend on differentiation.

This requires enterprises to have strong R & D capability.

Shenzhen Chaowei Industrial Co., Ltd., since 2005, has accelerated its pformation by increasing product research and development efforts.

The number of patent applications per year reaches 30. By October this year, the total number of patents applied at home and abroad reached 200, and it has also been granted BSCT certification by the European Union. This certification is the most valued symbol of EU retailers.

Referring to the experience of pformation, Chaowei chairman Chen mang concluded: first of all, we must have a strong R & D team.

Technology push: mastering core technology is the key to pformation.

In a field, if you have a core technology and others do not, it means that you occupy the commanding heights of the field. When the development reaches a certain stage, you can become the leader and leader of the industry.

In the traditional industries of Shenzhen, some enterprises in the watch and furniture industry have succeeded in the pformation of the commanding heights of the industry.

Yan Jialong is an export enterprise specializing in wood flooring. In order to break the monopoly of foreign enterprises and develop the international market better, since 2004, Yan Jialong has decided to innovate independently, bypass the patent restrictions of others, and develop Chinese own wood flooring latch technology.

After putting in huge manpower and material resources, Yan Jialong company finally succeeded in inventing the "clicked" floor fastener technology, and opened up a new field of global floor fastener technology development, which is currently popular in the European and American markets.

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Talking about the pformation of technology, He Yixin, director of Yan Jialong company, admitted that the result is wonderful, but the process is very difficult.

It requires enterprises not only to have extraordinary technological R & D capability, but also to resist the exclusion of peers, especially the suppression of international giants.

Brand modeling: brand supported by culture is durable.

It is every entrepreneur's dream to own a loud brand.

In the traditional industries of Shenzhen, the garment industry is a model of successful pformation by brand management.

There are many connotations in brand, such as creativity, culture, technology, fashion and so on, and clothing is a diversified carrier. Therefore, there are many ways to create clothing brand. Shenzhen garment enterprise Yi Hui is a typical example of creating a brand by culture and promoting pformation.

Shenzhen Yi Hui is the brand of women's clothing. Its positioning is Chinese cultural characteristics, and gradually grew up from the original small workshop.

In 2003, the garment industry in Shenzhen ushered in the development period of "golden ten years". In this period, Yi Hui Hui invested a lot of money in designing and developing marketing channels to inject more cultural connotations into the brand of Yi Hui.

Through these measures to accelerate the pformation, and quickly grow into a domestic first-line clothing brand.

In the view of chairman Zhou Sheng, the formation of clothing brand must have three conditions, one is the design ability, the other is the marketing channel, and the three is the cultural characteristics.

The experience of Yi Hui's successful pformation depends on culture, because fashion must be the carrier of fashion and culture.

If a clothing brand wants to achieve great success, it must have a profound cultural connotation. It needs to use culture to interpret every detail of clothing, so that the brand vitality will last long enough.