Intellectual Property Rights Are Suspected Or Hindered Jordan Sports Listing Development
China sporting goods producer Jordan sports Limited by Share Ltd 25 announced that it has been approved in the Shanghai stock exchange.
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This is because many people think that the Fujian enterprise is one of China's most daring counterfeit companies.
People are paying close attention to developments because this reflects China's position on intellectual property rights.
The name of Jordan sports is the pliteration of the American basketball superstar Michael Jordan's surname, which is similar to the "flying man" on the popular Jordan brand sports shoes of Nike, the American sporting goods giant.
But Jordan sports is neither Nike's business nor basketball legend Jordan.
An analyst at new era Securities said, "the market is puzzled whether Jordan sports is the" copycat version "of the Jordan brand and whether it will face more litigation in the future.
Jordan sports has been involved in trademark disputes with Nike for several years.
If successfully listed, Jordan sports will become the most prominent example of the Chinese company's blatant escape from the intellectual property record, which is likely to trigger criticism of China's intellectual property protection.
According to local media reports, a survey of 400 people conducted by a sports marketing agency in Shanghai in 2009 showed that 90% of teenagers in China's small cities believe that Jordan sports is Michael Jordan's Chinese brand.
Jordan sports may become the first Chinese sporting goods company listed on the A share market.
Lining, PEAK, Anta and other competitors chose to go public in Hongkong.
Some local media now believe that Jordan sports "do not take the unusual road" is partly because Chinese investors are unlikely to care about its trademark issue as long as the company makes money.
However, analysts say such a situation is unlikely to be publicly listed if it happens in a robust market for intellectual property rights in the United States and Singapore.
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