How Does Cutback On TV Entertainment Affect The Entertainment Marketing Of Shoe Companies?

Del Hui sponsored the TV drama "very 90 after" sportswear.

The entertainment marketing of shoe companies is based on the attention of celebrities and their influence on brands.

Because of the existence of cutback on TV entertainment, it is bound to limit the exposure of these stars, especially the Hong Kong and Taiwan stars in mainland programs.

And the decline of star exposure will undoubtedly reduce the celebrity endorsement effect of entertainment stars for shoe companies.

At the same time, for these entertainment programs, due to the pformation and sorting of programs, it will indirectly affect the attention of some fashionable crowds to the TV media. This undoubtedly becomes a "sword of Damour and Chris" on the top of TV.

Therefore, under the double pressure of low star exposure and low audience attention, cutback on TV entertainment is likely to objectively influence the enthusiasm of brand enterprises to put on TV commercials, and whether TV advertisements will continue to play an irreplaceable role in brand entertainment marketing, and also a question mark.

Cutback on TV entertainment is not over yet, TV commercials ban is coming again.

Cutback on TV Entertainment's storm is not smooth, TV commercials ban is like a huge wave coming face to face.

A spokesman for the SARFT pointed out that the elimination of TV commercials in the middle of each episode can effectively achieve the integrity of each episode and the consistency of audience ratings, which is in line with the interests and aspirations of the broad masses of people and better reflects the functions of public cultural services of radio and television.

Entertainment programs and TV shows are the main contents of the TV station. When they are tired of coping with cutback on TV entertainment, the SARFT's restrictions on TV commercials undoubtedly give the TV station a big problem. The advertising revenue of the major TV stations will be greatly affected, and it is inevitable.

Entertainment stars are out of favor, sports brands are rock solid?

Casual shoes, children's shoes, leather shoes and fashion brands, and even some sports brands are all interested in signing entertainment star endorsements. But many sports equipment brands also choose sports stars who are more suitable for brand positioning and image as spokesmen, such as PEAK signing Battier, Landry NBA stars and Fagafaga Wall Sowa and other tennis stars. Lining's signing spokesmen include NBA star Evan Turner, high jump Isinbayeva, badminton athlete Lin Dan and so on.

There are many brands that sign sports stars as spokesmen, including Voight, Anta, CBA, Jordan and so on.

Besides, sponsoring sports events is also a brand promotion activity that these sports brands are keen on.

Because sports events broadcast programs are not in the range of cutback on TV entertainment and TV commercials ban, most of the advertising companies that use sports stars as spokesmen are mainly concentrated in major sports TV stations, rather than the gap between entertainment programs and TV dramas, so the impact is limited.

This part of shoe enterprises will adhere to the original advertising and brand promotion direction.