What Are The Similarities And Differences Between "Integration" And "Copy"?

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To integrate and enhance the competitiveness of the industrial chain in the global layout, as the spokesman for clothing and fabrics.

As one of the main supporting activities of the 2011 China Keqiao International Textile Fair (Autumn), the creative Salon of the 2011 Asian clothing youth designer was successfully held in the China Light Textile City International Convention and Exhibition Center.

With the theme of "brand fashion driving force", this salon has conducted in-depth exchanges and discussions on the issues of "how to achieve brand building and realize the linkage of the entire textile and garment industry chain".

This salon event is co sponsored by the China Fashion Designers Association and China Textile newspaper. The Federation of textile and garment industry of the Federation of industry and Commerce and the Shaoxing textile and light city construction management committee co operate with Shaoxing Hai Sha Textile Co., Ltd.

As guests, Zhang Li, vice president of China Textile Industry Federation, Tong Zhiqi, President of China Textile newspaper, Fan Jun, Secretary General of China general merchandise business association, Shen Wei, Deputy Secretary General of the Federation of textile and garment industry of National Federation of industry and commerce, Zhou Shusen, deputy magistrate of Shaoxing County People's government, attended this activity.

At the meeting, Wu Jianmin, chairman of Shandong sulang dress and adornment Limited by Share Ltd, the famous designer of Italy, the design director of Greater China, Yao Feng, the chairman of Fu Weiqing of Hausa Textile Co., Ltd., Fu Weiqing, the design director of Hong Sen's original design studio, Yin Hongsheng, the 4 guests, the senior research fellow of the China Association for Business Economics of Fudan University, and the Yu Guodong of the National Federation of textile and apparel industry associations, respectively, published their brilliant views on the integration of fashion resources.

Expert opinion

Not necessarily for me.

But we must use it for ourselves.

Yu Guodong, senior researcher of China Institute of enterprise economics, Fudan University, and consultant of textile and Apparel Association of China Federation of industry and Commerce

At present, the development of garment industry can not be separated from two "integration": one is the vertical integration between the upstream and downstream industries of the textile and garment industry, the other is the horizontal integration of garment industry and surrounding resources.

Only with two "integration" in place, can enterprises break through the bottleneck of current development and become bigger and stronger.

Now many enterprises are carrying out the pformation of export to domestic sales, and the scale of enterprises involves more and more links. But is it necessary for an enterprise to have all the links? Through the budget, we can easily find that if a company creates its own industrial chain, it will pay a high price. If the enterprise is not professional in a certain link, it will not necessarily have these resources, and it may not necessarily be able to make good use of these resources, or even bring greater risks to enterprises because of unprofessional operation.

The purpose of resource integration is not necessarily for all of us, but it must be used for my own use.

In the process of integrating resources, seeking partners should be as dedicated as seeking objects, so as to maximize the social value. The concept of comprehensive allocation and integration of social resources is passed from the IT industry. It is the sort and combination of resources, that is, it can coordinate and systematically play its role, and scale development at the same time.

Downstream argument

Brand must have

"Eyes, mouth, heart, legs"

Wu Jianmin, chairman of Shandong sulang dress and adornment Limited by Share Ltd

How to integrate in the field of clothing? Italians joked that integration is "smart", and I personally feel that integration is "copying".

Integration is the reengineering in cultural accumulation. It is extracted from the historical accumulation and merged into the current fashion, and the national is the world, and only in this way can we stand out.

I have done so many years of clothing, found a reason to use humanism to fashion, to use the "Earth's vision" to integrate all kinds of resources, if you use the plan to make clothes, in today's society is very difficult to succeed.

In addition, the brand must have "eyes, mouth, heart, legs". The detailed explanation is "hook eye, knife mouth, iron abacus, Scud legs".

"Eye" is a hook eye, see the situation and capture the trend, hook eye is the accurate judgment, choose fabric, select colors, choose talents, choose information belong to this category; "mouth" is a knife mouth, publicity brand, packaging enterprise; "heart" is iron abacus, calculate gain and loss, introspection and insight; "leg" is a Scud, more see more, grasp the market.

Voice upstream

Innovation is imitation + promotion.

Fu Weiqing, chairman of Shaoxing Hai Sha Textile Co., Ltd.

For Hai Sha textile, to develop products and rely solely on the strength of the enterprises is far from enough, what should we do? That is, integrating resources, and introducing the design draft of the most advanced international art centers, such as Japan, Italy and France, into the country, then developing and proofing, allowing the clothing enterprises to pick and produce samples, and finally receive the order from garment enterprises.

If these enterprises rely solely on enterprises to develop and innovate, it will take decades to achieve the current scale.

I personally believe that innovation is "imitation + promotion". Enterprises need not take the old road of others, and imitate and upgrade at the same time, that is, their own business.

In addition, as a fabric enterprise, to make money, we must make the upper and lower parts of the fabric make money. Only in this way can the fabric enterprises make more money.

If enterprises integrate resources, they must cooperate and win together so as to form a long-term economic chain.

At the same time, we want to thank the Shaoxing county government for investing huge amounts of money to build a platform for enterprises, saving costs and winning time for enterprises. This is also a resource integration. If there is no government to build so many platforms and integrate so many resources, we will not have the chance to show our strength here, and many enterprises on the market will also be unable to survive and develop.

Downstream argument

It is necessary to link up the fabric and clothing.

Hong Sen, design director of original design studio, Yin Hongsheng

I have always been unknown as the design director of an enterprise, and I have four words to comprehend the industrial chain.

Fashion designers play a connecting role between fabric suppliers and garment enterprises. The responsibility of designers is to understand and design.

The designer knows the color and function of the fabric, and knows how to make these fabrics deep processed and make them into garments, so as to produce the greatest profits.

Therefore, I have been calling for strengthening the communication between fabric suppliers and garment enterprises through the construction of network platforms, forming a virtuous cycle and forming a new pattern of sharing interests.

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Downstream argument

Copy is the experience of predecessors.

Reference and summary

Yao Feng, chief designer of Italy's famous senior women's clothing, "Hak" brand, Greater China

I can honestly say that today's enterprises, whether big or small, can't make money without integration.

What is integration? Integration is what we call "copying", improving on the basis of copy, and making money from original things. I personally feel that the things that need to be questioned and integrated are the reference and conclusion for the successful experience of predecessors, and they will be profitable.

Now there are more than 1300 shows in the world every week. There are 30 clothes in a show. How many clothes are there? If these clothes are original, then how do we go to the original? Now many enterprises are saying that they want to implement the buying system, what is the buyer? Actually, the core is "copying" and taking the things from the east to the western family, that is, rearranging the combinations, in a sense, that is, "copy".

In addition, as a designer, I feel very happy. China has huge fabric market and huge consumer market.

There is a designer in Taiwan, China, who often says in front of me that mainland designers are very happy. If you have stores in Shanghai and Xinjiang, Heilongjiang and Hainan, you can measure the straight distance between these stores. You will find that these franchised stores have spanned several European countries and have crossed the ocean. As a mainland designer, you can fight for several European countries.

As a designer, sometimes I find it difficult to balance money making with my artistic talent. But one thing is very important. That is to choose the fabric, the fabric is the context of the clothing, and the excellent expression can easily make profits.

The second is how to "plagiarize". This plagiarism refers to the combination, which combines the elements of many clothing styles effectively, then it can make profits, and then solve the access. I personally think that clothing is still very easy to do.

Of course, if an enterprise wants to maximize profits, it must seek a "chain" that is simplified and simplified.