Famous Brand Clothing Enters The "Zero Threshold" &Nbsp; Some Shopping Malls Call It "Unthinkable".

　　 brand Clothing is often found to be a problem, and it has something to do with the bad retail market. Some shopping malls say that it is unthinkable to send the goods to the mall.

Recently, a sports wear test released jointly by the Consumer Council and the Consumer Protection Committee of 21 cities in Beijing, Tianjin, Shanghai, Chongqing, Hongkong and Macao showed that 56 samples were passed through all the items tested by the 60 samples purchased by the staff of the Municipal Council of the Shenzhen, but they included Columbia (Columbia), Austria outdoor brand NORTHLAND (Northland) and American leisure sports. Mobile brand CONVERSE (CONVERSE) and Italy leisure sports brand Lotto (Le Tu), including the four famous sports brands, were accused of sports clothing samples pH value or color fastness is not up to standard.

Yesterday, many interviewed by the first financial daily. retail The industry admits that the retail market such as supermarkets and super stores will not check the quality of the upper garment, especially the famous brand clothing.

The head of the purchasing department of a large department store in Wuhan revealed that the relevant government functional departments will only make mandatory inspection requirements for products such as food, electricians and so on, which are mandatory by the state. For clothing, especially the well-known brand clothing, shopping malls will not conduct a sample check on every batch of goods, because "higher brand awareness and reputation itself represent a contract guarantee." A well-known brand new product usually provides a product inspection report to the store. When the relevant departments visit the market, the shopping mall is also checked by the report provided by the manufacturer.

For a long time, hypermarkets have been criticized for their high price admission fees. However, for strong brands, businesses have lowered their status and even extended their entry to "zero threshold".

In the interview, the reporter learned that there were few samples in the retail market for clothing products coming into the market, which was related to the higher cost of testing. Cashmere fabric as an example, the detection cost of its domestic testing institutions is 400~700 yuan, the deeper the fabric color, the higher the cost; if the same fabric is sent to foreign investment inspection institutions, the cost will be as high as 1000~1500 yuan.

Moreover, during the season changing season and the peak period of new product listing, if the shopping mall inspects every batch of clothing products of every entry brand, under the constraint of the actual factors of the inspection time of each batch of 10~20 days, it will delay the time for new products to be listed, resulting in a double loss for businesses and manufacturers.

Xiao Jiancheng, Deputy Secretary General of the Guangdong Household Textile Industry Association, told this newspaper that China is a large textile producing country, but the detection rate of products in the domestic textile market is less than 50%.

Xiao Jiancheng said that in such a big industry environment, as a link between producers and consumers, retailers are obliged to hold the last pass for consumers. Both the mandatory inspection products and the well-known brand products with guaranteed contracts should regularly check the products.

"However, for the four famous sports brands on the blacklist, it is open to question that the products that are not up to standard have been interpreted as" cost saving. " Xiao Jian admitted that because the pH value exceeded the standard and had no direct relationship with cost reduction, "too high pH value can be cleaned, neutralized and reduced by acetic acid, while the processing cost of cotton cloth per meter is less than a cent."