"High-Tech" Thermal Underwear Can Not Be Understood By The People Of Shanghai.
The temperature dropped suddenly and warm in Shanghai.
Underwear
Sales began to heat up.
To attract consumers,
business
They played the "high-tech" brand in the publicity process.
Industry experts have warned that many brands may replace their material names with product names on material labels, exaggerate publicity and steal concepts. They should not be attracted by the gimmicks on their underwear. They should know the material and understand the heat preservation rate, air permeability and so on.
index
Buy it later.
Warm underwear
Thermal underwear is full of material.
Recently, the reporter came to a large shopping mall on Hongmei Road, and saw that the thermal underwear had been placed in an obvious promotion position by merchants.
According to the different materials, the price of thermal underwear ranges from tens of yuan to three hundred yuan. Bamboo charcoal plush, seamless bamboo fiber, regenerated fiber, gold velvet, Australian pearl velvet, supreme Suzhou velvet and other fabrics are also dazzling.
A consumer who is choosing underwear says: "I've heard of bamboo charcoal fiber, but I don't know much about the specific effects of so many materials.
When choosing underwear, it's mainly about the brand, the price and the feel of the clothes.
In addition to the above materials, in some shops, the material of thermal underwear is more varied, milk protein fiber, viscose fiber, salad fiber.
In the name of "hi tech" brand, it is known as beauty body skin care, sterilization and deodorization.
Even in an online shop, journalists saw underwear products charged by lithium batteries, which cost up to 380 yuan, more than twice the average underwear in supermarkets.
"Lithium batteries and mobile phones can be removed, clothes, back, cervical vertebrae, pants below the knee have hot spots, duration of 4 hours to 8 hours."
This kind of underwear is made of composite heating fiber. It is a new high-tech product. It not only keeps warm, but also prevents and controls all diseases.
Businessmen or play with new terms to change concepts
Qian Xiaoping, director of Shanghai knitting underwear industry association, said that the main material of thermal underwear is divided into three kinds. The first one is natural fiber, such as cotton fiber, soybean fiber, wool and so on. It is processed by natural plants and animals. The second one is modified fiber, such as milk protein fiber, etc., adding chemical composition on the basis of natural fiber. The third is purified fiber, that is, raw materials extracted from petroleum.
"There are so many underwear fabrics on the market. Some of them just replace the raw material names with product names. They are not high-tech or new inventions."
Qian Xiaoping said that according to the national standard GB/T4146.1-2009, the first part of textile chemical fiber: the name of the genus, the chemical fiber used for textile is of 28 kinds, commonly used acrylic, polyester, spandex, modal fiber and so on. If the name of the label on the merchant's label exceeds those 28 kinds, it may be playing with new terms, or even changing the concept of fooling consumers.
"As for heating clothing with lithium batteries, it has been used only in field work clothes before. Now it is not clear how to use it in underwear.
It is recommended that consumers recognize the material and understand the fever rate and insulation rate after purchase, and then choose to purchase. Do not blindly trust the business propaganda.
Qian Xiaoping said.
World clothing shoes and hats net reminder:
At present, there is no industry standard for thermal underwear. Many of the so-called high-tech underwear in the market are lack of scientific basis.
When consumers buy such new concept underwear products, they should not be deceived by "novel" names, buy thermal underwear or wear comfort as the primary consideration. Consumers should try to choose regular manufacturers when buying them, so as to avoid paying new ideas for business hype.
In addition, in the face of warm underwear sales promotion activities, we must be cautious when buying, and do not blindly follow suit.
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