Wang Zhentao, China Shoe King, Bet On Liu Xiang 100 Million Yuan.

For the Chinese footwear industry, which has no difference in technology and quality with developed countries in the world, these two years are indeed troubled times, and many ethnic shoe enterprises have experienced the pain of brand internationalization.

However, the hesitant people are still trudging on the ground. The forerunners are flying in the air. The Beijing Olympic Games are drawing near. No one has ever thought that Wang Zhentao, the godfather of leather shoes, who is famous for her "creative business", has led the AOKANG group through the deep ploughing industrial chain, and made a series of masterpieces of Beijing Olympic Games 2008 leather products supplier admission ticket and the AOKANG Olympic Games.

In November 22, 2007, the Beijing Olympic Sports Center's news office hall glitches, and more than 100 media reporters have witnessed another peak moment for Chinese footwear industry leaders to attack high-end international brands: the "Asian flying man" of Liu Xiang, an official of the western style, has officially joined the AOKANG group, the leader of AOKANG shoes, as the ambassador of the Olympic Games, and has been the special ambassador of AOKANG's Olympic dream action, helping the AOKANG group launch a series of Olympic champions' dream activities.

The news spread all over the world.

If asked, which sports star is most worth looking forward to in 2008?

Many people will think of Liu Xiang.

Although in the 2007 season, Liu Xiang did not create a new world record as well as the 2006 season, but he was the winner of the world championships, the best in the year and the refreshing of the indoor Asian record.

Since the birth of the 12 second 88 record, Liu Xiang's basket of cooperative gold eggs will go to anyone's questions.

As we all know, Liu Xiang is almost harsh in choosing cooperative brands: "I will choose a larger company, the company itself is better, and also has to match my own image.

I will not choose a lot. If there are 30, I may choose only 3 or 4 of them.

According to the analysis, from today's gold medal in the Athens Olympic Games, the "Asian flying man" endorsement has risen to more than 50% geometric multiplier per year. This is another "soaring speed" created by Liu Xiang outside the 110 meter hurdle.

Signing Liu Xiang is half the success of big Olympic marketing. It is the dream of brand marketing for many enterprises.

Nike, Coca-Cola, VISA, Erie, Amway Nutrilite, Cadillac...

Looking at the brands that have been signed with Liu Xiang, it is easy to see Liu Xiang's influence in the global business.

Liu Xiang signed AOKANG without any warning in advance, but the news that "the leather shoes boss spent billions of dollars to start the Olympic high-end marketing market" was interrupted.

After the announcement of the formal signing of the two sides, people, after a brief surprise, can not help but celebrate the flagship brand of the national footwear industry and the applause of the national flying athletes.

Although there are no more sensitive content disclosures, such as "negotiation process" and "endorsement price", there are some sources who say that Liu Xiang's professionalism and professionalism of "let me be who I am" and "I am an athlete", and AOKANG group, the 2008 Olympic leather product supplier, is a seamless connection between high-end brand image and "dream is coming out".

Speaking of this cooperation, Liu Xiang said: "at the international fashion capital, the shoe design center has been set up, and the global sales center covering the US and Europe has been established. The international strength and speed of AOKANG brand is impressive. I also like AOKANG's robust and tough business style.

I am very proud to be able to work together with the leading brands of the Chinese national footwear industry.

But Wang Zhentao said: "we appreciate Liu Xiang's strong temperament and self confidence and professionalism that constantly surpass himself and give up to others. Liu Xiang's characteristics coincide with the pursuit of AOKANG brand.

Today, AOKANG group is working hand in hand with Liu Xiang. We will fully support him in the 2008 Beijing Olympic Games.

In the face of many media reporters, the "shoes king" and the "hurdling king" are very sympathetic and tacit agreement on the rostrum. All of these imply that the negotiation process of the "King's appointment" has been surprisingly smooth.

According to the insiders, AOKANG joined hands with Liu Xiang not only to strengthen the positive significance of AOKANG group as a supplier of leather products for Beijing 2008 Olympic Games to promote the 2008 Olympic Games, but also to show the strong strength of AOKANG group as a Chinese private enterprise, and prove that the Chinese footwear industry has the strength and determination to enter the international high-end brand.

Lenovo's announcement of a series of Olympic champions' dream action by AOKANG group and the news of "leather shoes boss spending hundreds of millions of dollars" circulated by the industry all seem to imply that China's footwear giant, which has won the leading position in the world and has made great success in the world, is embarking on a vigorous effort to implement its plan to rob the international high-end market.