Karl Fetter'S Children'S Clothing Tells You The Clothing Sales Promotion Skill.

Terminal promotions are everywhere today, and sales promotion has become a business promotion. Sale A "conventional weapon". However, with the increasing competition of terminal, when promotion has become a normal form, promotion is often easy to become a mere formality. Fundamentally speaking, promotion is a kind of exchange of interests. But it is different from the general interest exchange. Because promotion is not only limited to the immediate interest exchange, but also focuses on long-term exchanges and cooperation between the two sides. Therefore, Karl Fetter brand children's wear think that in the view of promotion, not only from the perspective of defeat or victory The starting point to consider the problem, but also to focus on long-term interests to treat. Promotion Value.

Karl Fetter brand children's clothing believes that a good sales promotion should grasp the sales promotion means: the popular products may not be profitable, or even can be sold as compensation, so long as it can enhance overall popularity and drive the sales of the whole range of products in the store. The promotion of popularity can be either a day's promotion or a certain week or a month's promotion. If you have popularity, you will have enough buying possibilities. In addition, we can also promote product marketing according to different customers, such as offering more concession to familiar customers and expanding sales volume. For example, it is found that most customers are consumed by one person. They can launch preferential sales promotion policies that are suitable for many people's consumption and improve their trading efficiency. For example, they specializes in producing a batch of small gifts with brand culture characteristics, and enhance the salesperson's profit and product marketing consciousness. In short, Karl Fetter brand children's wear joined the view that similar Promotion Means to improve Gross profit margin And net profit margins are very effective. In practical operation, you can stick to one pattern and make strange moves.

In addition, Karl Fetter brand children's wear said that in addition to grasp the sales promotion means, we must also grasp the timing of promotion: the timing of promotion can be grasped from 3 cycles, which are usually divided into the promotion time of the day, the timing of promotion and the timing of promotion.

As a result of the rapid change of every day, the opportunity of promotion may appear at any time, so the Karl Fetter brand children's clothing chain stores in accordance with the actual situation, in the shortest time to take relevant promotional measures, timely capture business opportunities and pull sales. Therefore, the promotion time is generally divided into temporary promotion and time sales promotion (also known as sales promotion).

The timing of promotion is to promote sales according to the characteristics of passenger flow or format in a week. For example, Karl Fetter brand children's clothing chain store "5+2" form of promotion, is targeted at 5 days of working days and 2 days of weekends, different characteristics, targeted marketing.

The promotion time is based on the progress of the monthly single store business plan. For example, if Karl Fetter's brand children's clothing chain stores have not completed more than half of the performance in the first half of the month, then it is necessary to start a staged promotion in the second half of the month. If the rainy season is expected to arrive in the second half of the month, then the first half of the month is to rush ahead and promote sales.

In addition to mastering sales promotion and promotion opportunities, Karl Fetter's brand children's wear is also important after promotion. After the end of the sales promotion, we must collect and organize the sales promotion plan in time, and form a sales promotion case set, so as to make better adjustment and more flexible sales promotion plan for the promotion plan.