The Baby Market Has Become A Trillions Of "Rich Ore Belt".

The baby market is becoming trillions of "rich ore belt".

According to a set of data released by the baby industry research center, the total size of the baby market in China between 0 and 12 years old has reached 115 million yuan in 2011. According to the rapid growth of the infant market in recent years, around 15%, the scale of the baby market will reach two trillion yuan by 2015.

In order to win a cup of cake in this market feast, many venture capital has been ready to move.

Investment "big guys" frequent in Quanzhou

"In China, the industry with over trillion output value is very few, and the annual output value of the garment industry is only about 800000000000 yuan."

As the first listed company in the field of child consumption in China, the head of doctor frog said that hundreds of billions of dollars have been targeted at China's infant industry.

Reporters learned from the industry that in the past 3 years, a series of shoes and clothing enterprises including red children, baby trees, mother, genius baby, Oriental baby friendly, Beingmate and other industries are behind.

"In the past two years, the relevant heads of venture capital fund have begun to visit Quanzhou frequently. Some children with good development momentum and children's clothing business are very popular."

Chen Shuqing, general manager of Quanzhou Liuhe children creative industry Co., Ltd. has helped some enterprises to "bridge the bridge".

According to industry rumors, in recent two years, Kasiron and Mingwei shoes and clothing, which are more moving in the channel layout and brand building, also have the support of wind investment gold.

Funds are mostly used for expansion.

Although the market is astonishing, it is still in the "Warring States period" from the current competitive situation of the baby market. The industry concentration is not high, and the small, low and scattered industries are still the basic characteristics of the industry.

Insiders said.

The partners from the fund company also admit that the market segmentation of the infant industry chain is obvious, and the capacity of each subdivision market is small, but the aggregation enterprises are more, forming a "one household" business mode.

"The weakest link in the industry is still in the channels."

Zhong Yue Zheng, chairman of the board of directors of doctor frog group, believes that the baby industry in China is a typical dumbbell market. Both the manufacturing end and the market demand end are large, but the intermediary sales channels are relatively weak.

However, in the age of channel, who can control sales?

Taiwan Fuxin International Fund has invested $8 million to Babu beans, a chain store for children's clothing and supplies. The aim is to support further expansion of its chain and eventually promote the listing of enterprises.

Rumors of "foreign capital" support for the ERP shoes and clothing have been launched in recent years, and free shops have been launched, shops have joined zero inventory, and launched the ERP system.