Famous Designers Of Clothing Design Help Wenzhou Children's Clothing Compete For High-End Market

Vezzoso valoroso (Vero Wailo) children's wear downtown Jie Fang Street store opened recently. This is provided by Italy MAC MODE S.R.L company, Wenzhou agent. Operate The children's wear brand, fashionable style, comfortable materials, attracted a lot of business day. Consumer Eyeball.

It is understood that only in October and November, Wenzhou has launched 3 high-end children's clothing brands such as tinkling, jumping fish, Vero Wailo and so on. They may cooperate with foreign mature garment enterprises, or employ internationally renowned designers to design or represent high-end children's clothing brands. Unlike "balbara", "red yellow and blue", "keto tree" and "Bei Bei Yi" these popular fashion children's brands are different. In recent years, Wenzhou's new children's wear brand "love" has been on the high-end market. Mr. Chen, the head of children's clothing business, said with regret that the cost of stores and shopping malls is so high that the cost of raw materials, labor and so on is constantly rising. Children's wear The market is a new cake.

　　 Design and borrow external force

In recent two months, Wenzhou children's clothing has ushered in many famous designers of fashion design. Because the new high-end children's clothing brand in our city has chosen the way of external force in the design.

Last month, Yves Castaldi, a famous French designer, came to Wenzhou. The French born designer has designed clothing for the famous fashion brands Levis (Levi's), Diesel (Diesel), Christian Audigier (CA), Ed Hardy (Ed Hadi) and Dior (Dior). And this time he came to Wen to sign with our city children's clothing brand "Ding Ding Ding" as the design director.

The world first class R & D design company, Italy CREAZIONI MZDA design company, once designed the products of the world's top children's products brand CHICCO, REPLAY and REPLAY&SON 'S'. Recently, it has jointly established the Wenzhou diving fish products Limited by Share Ltd with Wenzhou diving fish industry Co., Ltd. Not long ago, its designers came to Wenzhou to take part in the "watching club" held in Wenzhou.

In the management of high-end children's clothing, some of our clothing business executives think that Wenzhou clothing High-end Lack of design talents is a shortcut to the outside world. Prior to this, our foreign trade clothing enterprise feather Xuan Clothing Co., Ltd. was jointly established with a children's wear brand in Italy to set up Wenzhou Geoff Lan Beibei Trading Co., Ltd., which owns two Italy children's wear brands "FUN&FUN" and "TYPE A-1". Wang Hui, chairman of Geoff Fei Beibei company, introduces the design and development of the new brand by Italian company, while the Wenzhou company is responsible for marketing and promotion. Wang Hui said that this is a process of borrowing strength. {page_break}

　　 Differentiation of channels and characteristics of Wenzhou

The newly opened Vero Wailo children's clothing is the children's clothing brand of MAC MODE S.R.L of Italy. The Chinese mainland market is represented by Wenzhou Vero International Fashion Co., Ltd. Mr. Zhu, who is responsible for the company, said that the first shop chose to open a store, making full use of its own resource advantages and competing with other high-end brands in the channel. Next, the new brand will use the two ways to enter the mall and open the store.

Mr. Zhu said that at present, the shopping mall is a common sales channel for all high-end children's clothing, and the cost of entering the shopping mall is very high at present. Therefore, we choose to jump out of this mode, make use of the rich experience of franchised stores in Wenzhou, differentiate competition in channels, and complement the two channels to occupy the market. Mr. Zhu said with a smile, this is the characteristic of Wenzhou. Pan Enkao, chairman of the jumping fish industry company, also said that the next autumn sale of the jump fish children's clothing will choose the two ways to enter the large department stores and open stores in the sales channels.

　　 Agents will not abandon their own brand building.

"Bao Le Yue (BLOWD)" is the brand that our city made high-end children's clothing earlier. It is mainly based on the international luxury children's wear brand. Since its first store opened in 2008, it now has more than 20 internationally renowned children's wear brands and has opened counters in several shopping malls in the country. Although they sell others' brands, for many years, Bao LoDo Industrial Company is wholeheartedly creating the brand of "Bao Le Yue". No matter what changes have taken place in the international brands of its agents, the brand of "Bao Le Yue" is finally owned by itself.

At present, Italy MAC MODE S.R.L will provide Vero Wailo with design style and support in display and management. But at the beginning of the agency, double convenience has been agreed. After 35 years of design and management, Wenzhou Vero fashion company will buy out the ownership of the brand.

　　 Children's high-end market is a new cake.

French designer I Cassidy said: "the high-end market for children's clothing will be a new cake."

I Cassidy said that the demand of Chinese consumers for high-end children's clothing is relatively large, and many high-end children's clothing has not yet entered the Chinese market in large scale. If you choose to run high-end children's clothing at this time, it's a good time. Taking advantage of the sensitivity of local enterprises to the market, we can seize the advantage first.

CEO Chen Jun, Zhejiang Ding Ding Tong Clothing Co., Ltd., in an interview, confidently said that at present, the domestic high-end children's wear brand market is basically occupied by foreign brands, Ding Ding Ding hopes to become one of the first domestic brands to occupy the market. Some enterprise leaders also believe that the children's wear market has been very crowded, so children's clothing enterprises need to get out of this circle and find new business opportunities.