Seoul, South Korea: Lotte World Shopping Center Opens To Brand

It was reported in October 14th that

Subway silkworm room station, thick white marble buildings appear at the moment.

This is the representative AVENUEL building of Lotte World shopping center built by Lotte Group.

On the left is the glass covered shopping center building, which stands in a round and striking entertainment hall.

The Lotte World shopping center, which consists of three buildings, has a total sales area of 428 thousand and 934 square meters (48 football field size). This is the first case in Korea.

Behind the Lotte World shopping center, Wei Ran stands the Lotte World tower which is about to be completed two years later (123 floors, 555 meters). Now it can go up to the 85 level (360 meters).

Finally unveil the veil.

Lotte Group opened the Lotte World shopping center to the media 13 days before its opening.

Enter the first floor of the AVENUEL hall with a boutique and duty free shop.

Unlike department stores that sell only a few brands or luxury goods, each store has a scale of more than 2~3 times, and snares all products of the brand.

The Charlotte steps, like the golden cloth, come upstairs, like the Italy jewelry brand Pomellato and Spain.

Brand SLOWWALK, which first appeared in China, has many overseas famous stores.

Zheng Yuncheng, director of AVENUEL World Tower Branch, said, "AVENUEL only collects the world's most high-end luxury brands". "This area is three times larger than the main hall of Xiao Gong Dong boutique, and there are only more than 50 famous brands that only appeared in China."

The 7~8 building is the duty free shop with the largest number of more than 420 brands in the country.

Entering the shopping mall building, visiting the global SPA brand (design, production, circulation, sales as one brand) and men's and women's clothing came to the 5 floor food city, where we can see completely different scenes from modern stores.

On one side of the wall are posters like the classic movie of gone with the wind.

In addition, it also reappeared the Chung Road Street in 1930s and the Ming Dong Street in 60s and 80s. It seems to have returned to Seoul about 30~40 years ago, like a time trip.

The entertainment hall is made up of underground aquarium, Himart in the middle layer, Matt supermarket in Lotte, and cinema in the upper part.

Especially in the aquarium of the underground 1~2 building built on the theme park in the city, we can see 650 species and more than 55000 marine organisms living in the tropical and Amazon regions.

The cinema with 21 venues can experience the SuperPlex G 34X13.8 34X13.8 in the Guinness record.

Into the opera theater, which is divided into 2 layers of SuperPlex G, which rings through the Quartet sound effect, gives people a kind of scene in the movie.

The development of Lotte World shopping center began with the basic plan submitted by Lotte Group to Seoul in 1994.

Li Yuanyu, who is responsible for the development of Lotte World shopping center, said that "shopping pleasure in the Lotte World shopping center can feel different from the previous level." when the Lotte World tower is completed, we are confident that we will surpass South Korea to become the highest landmark in Asia.

Here, not only can experience nearly 1000 brands, but also bring together Korean pop music and traditional food and other Korean products, which can attract domestic customers and overseas tourists.

However, Lotte World shopping mall located in the center of the city is inaccessible.

Only those who have made an appointment through the Internet or mobile apps can drive to the Lotte World shopping center.

In addition, it has nothing to do with the amount of consumption in the shopping center, and it has to pay 1000 yuan parking fee every ten minutes.

This is determined by Seoul and Lotte's consideration of the chaos surrounding traffic.

This is closer to the Lotte World tower being built, and the security problem is also worrying.