What Is A Buyer'S Shop? How Can A Buyer Shop Play?

What is the "buyer shop"? The buyer shop first appeared in Europe in 50s and 60s twentieth Century. With the continuous enrichment of commodities and the development of the fashion industry, the precise and unique buyers began to emerge. Most of the buyers in the early days were based on the tastes and tastes of the buyers or shopkeepers, and they collected and sold products from the world in their own taste.

In short, buyers buy goods in their stores according to their own value judgments and sell them in their stores after buyout.

"With the increasing number of consumer groups who emphasize individuality, buyers have gradually gained more and more space and channels in the past 100 years, and the buying shop mode has triggered changes in the industry.

It can be seen that the buyer's mode has won the support of a small group of consumer groups. It not only promotes the pformation of Galeries Lafayette and Lane Crawford department stores to the buying department stores, but also promotes the purchase of Macy's, Saks Fifth Avenue and other boutique stores, and at the same time allows a large number of personalized buyer shops such as Swank and Colette to emerge and take shape.

Shi Jin, chief analyst of RET Rui Yide, a long-term research buyer, told the first Financial Daily reporter.

Taking 55 brands of buyer shops in China as research samples, this paper makes statistics and analysis of the multidimensional data such as the shop area, the number of stores, the number of brands, and the size of the enterprise. After a thorough and in-depth study of the buyer's shop market, RET Rui Yide made the "China buyer's shop Research Report" and found that the buyer's shop is mainly divided into four categories: general merchandise, agency cooperation, consignment and special shop.

The more personalized private shops on the street are also one of the "buying system". The shopkeepers of these small shops are often fashion lovers or have the resources of related industries. They rely on their own fashion cognition and aesthetic tendency to purchase brand merchandise, which complements the group buying shop and presents a polarized market structure.

This is a typical example of LC Crawford, which takes the central buying system. The group has nearly 100 professional buyers searching the right commodities around the world to ensure that more than 40% of the goods are sold exclusively in local stores.

Lian Crawford also adopted an incentive mode that directly linked the revenue of the buyer to the sales volume of the goods, so as to ensure the improvement of the buyer's fashion sensitivity and commodity identification ability, and at the same time, reduce the group's operating risk.

"The second category is

A lot of buyer shops, in addition to buying out brand merchandise, have some agency rights of some brands, and establish long-term cooperation with brands through sales commission, equity participation and joint venture.

I.T is the most representative agency buyer's shop. Its cooperation with brands is varied and flexible.

I.T group initially opened up the road through the buying system, and gradually developed two modes of agency and joint venture in brand development.

The brand of I.T agent includes Kenzo, French Connection, YSL,

There are also some brands authorized I.T exclusive agency, and for its development in the Chinese market development plan.

The joint venture is a more in-depth cooperation mode. I.T and partners set up 50% joint venture companies to jointly develop the market.

But agency is slightly more risky than general merchandise.

The change in the market has turned out to be a waste of hardware.

Shi Jin said frankly.

In the TV drama "the wheel", the heroine sells the clothes she designs to others' stores. It is the third mode -- the consignment shop, that is, the shopkeepers cooperate with the designers who are not yet famous, sell the latest works of the season for the other parties, buy the stores after they sell the goods, and get the goods sold, and the goods that are not salable at the end of the season will be returned to the designer.

In this mode, the buyer shop reduces the risk of sales and inventory, and also ensures the originality and uniqueness of the goods.

For example, the "pillar" of Beijing is a buyer's shop signed with 20 independent local designers. Guangzhou's "Shang Shang men" is also the flagship brand collection shop, with more than 100 co designers and 70% domestic designers.

The fourth kind is a special buyer's shop, which is usually small. The price of the main product is more than the people, and it can be quickly copied and developed.

For example, SF Fashion, BLK, Spige and P Plus, with shoes and accessories as the main products.