The Future Of Luxury Electric Business Is Not So Dark.

According to the data provided by China International Electronic Commerce Research Center, the transaction scale of luxury online shopping market in 2013 was 20 billion 820 million yuan, and it was expected to reach 27 billion 430 million yuan in 2014. The plates are large enough, and China is the largest consumer of luxury goods. All these indicate that the future of luxury online shopping market should be bright.

At the same time, although vertical luxury electricity supplier collective cold, but the temple Library (SECOO) completed in August this year, a $100 million big hand financing, seems to be the current luxury electronics business in the winter of a spring breeze.

Temple library official disclosed that this round of financing was founded by Li Ruigang and acted as chairman of the CMC Capital Partners (CMC CMC), IDG capital, French venture capital Ventech China, Sen investment, Pangu innovation and other funds, and the United States Silicon Valley bank provided tens of millions of dollars in the same period of credit. The financing will be mainly used for strategic layout of temple library and overseas business expansion.

It is understood that the temple library mainly provides a O2O+ one-stop service mode for high-end Chinese consumers, from luxury new products sales, appraisal and evaluation, after sale maintenance, to luxury experience clubs and redistribution, and so on.

In the view of relevant officials of temple library network, the website's counter financing seems to be a refutation of the cold business of luxury goods providers, but in fact, some analysts say that the core business of temple library network is not luxury. transaction Instead, it is the main service card for luxury maintenance.

Observers from the industry say that the marketing mode of temple library has broken its own future in China's luxury electric business. "In the future, it will be an alternative way for domestic luxury electric providers to realize the extension of online offline and provide value-added services and enhance consumer experience with O2O."

Wang Xiaoxing, an analyst with Analysys International, also said that the O2O mode is based on offline experience stores, providing consumers with experience and second-hand luxury. Sale Such services, compared with the traditional luxury goods providers, have certain advantages. "But luxury sales really pay attention to the status and symbolism of luxury accessories, and the demand for their services and cultural needs is greater than the products themselves. Luxury goods E-commerce, brand building and service are the key.

From the current situation of luxury electric business market, similar services such as temple library and O2O mode can become a new drug for the luxury electric business.

After all, in the eyes of those investors, optimism does not mean that they will succeed in the market. The future of luxury electric business in China needs to be verified step by step.