Amazon New York Open Shop Revealed What Electricity Supplier Trends?

This is an amazing news. Amazon, the global leader of e-commerce, when the whole world is moving from offline to online, why does it move from online to offline? What is the driving force behind it and what changes in the retail industry?

1., one of the reasons is that Amazon regards physical stores as a logistics stronghold.

This is the most logical explanation, because Amazon has just launched its delivery service on the same day in the near future, because this service is very demanding because of its high time limit. It can set up stores where customers can buy goods with high frequency, instead of sending them frequently from the warehouse to the distribution station.

In this sense, Amazon's physical stores are similar to those of pit warehouses or convenience warehouses.

In addition, Amazon's entity store can also be used as a self mentioning point. Users can choose to pick up their own items when shopping, and then go to the physical store to pick up their own products.

The only reason why this is the only problem now is that if it is not necessary to set up a logistics hub in such a busy downtown area, this place is located in Manhattan. It is said that it is too wasteful to store as a temporary storage or self mention point adjacent to The Empire State Building and Messi Department store because the cost is too high.

However, although e-commerce companies flaunt their online and the Internet, the logistics sector is actually out of line.

If the physical store is used as a logistics stronghold, the trend is the diversification of logistics coverage and the change of customer demand (faster delivery speed).

2. of the two reasons, Amazon will use physical stores as a service base for customers to return goods.

This is also one of the possible reasons. According to foreign reports, Amazon is also involved in maintenance services besides selling goods.

For example, if you buy a Samsung cell phone, it will be damaged one day. You can submit the maintenance requirement directly to Amazon. The Amazon courier will pick it up at your home, then repair it and send it to you.

In other words, Amazon also wants to earn money for repairs because the service is profitable.

It is also necessary to set up a physical store as a stronghold for services, so that it can accept customers' application for refund, so that customers can acquire their own repaired equipment and promote their own maintenance services.

If the entity store is served as a service stronghold, the trend is the expansion of Amazon's operation boundary, which is the expansion of the electricity supplier from the real object to the service.

This is one of the most reliable reasons. Although Amazon is widely known in the United States, it is not convincing and acceptable to every American.

Because Americans are relatively conservative in the technology of fresh avant-garde, and the retail stores in the United States are very developed, and convenience stores and big supermarkets are very developed. Amazon's pure line operation mode will encounter bottlenecks.

At this time, opening a physical store in the downtown area, let people pass by, can be seen, is a best brand promotion sign, can promote the Amazon brand promotion, and promote the public's recognition of Amazon's e-commerce lifestyle.

Besides, Amazon is not only a platform for selling other people's goods, but also has its own products.

For example, Amazon's Kindle, recently acquired top box manufacturers, and so on, has been a bit like apple.

Amazon also wants to try experiential marketing rather than Apple's experience shop.

If we take the entity store as a brand promotion and customer experience stronghold, the trend is that the electricity supplier has encountered bottlenecks on the basis of replacing these stores in recent years. We need to further strengthen brand promotion and customer experience on the basis of further expansion.

The last reason is that Amazon really wants to sell things. This entity will have the highest purchase frequency of local users, not only to allow users to enter the door, but also to let users down on the Internet, and then deliver the goods to the door by the resident express delivery system, which can achieve the fastest delivery speed.

More importantly, Amazon's big data function allows it to open physical stores and ordinary physical stores.

For example, Amazon can analyze users' purchasing habits of several kilometers around the Manhattan store, dig out the list of goods with the highest frequency of purchase, and display these products in the store, so as to achieve targeted offline sales.

This is the most typical O2O mode. Although the electricity supplier is good, it still needs to land.

As I have repeatedly said, the Internet must integrate with reality, and mouse and cement are the most competitive.

Amazon's electricity supplier is very powerful, but many times it is only a relatively large online limitation, and we must take the line of combining online and offline.

The trend of the future electricity supplier is "big data + fast logistics +O2O experience". Amazon is the first step in opening a physical store, and is also trying to explore the development of O2O.

In fact, in addition to the two formats of electronic business and entity store, there is a more promising format, that is, O2O.

Online and offline, electricity providers and physical stores are not antagonistic but cooperative. O2O can better bring user experience because of the advantages of assembling two formats.

Amazon open shop, for the domestic electricity supplier, especially the B2C electricity supplier, it has great warning significance.

Ma Yun and Liu Qiangdong are going to speed up their pace on O2O.