Kunming'S "Focus Expansion": 3 Years To Open 50 Stores

More than 5 months after the suspension, He Daofeng announced that the company would offer no more than 300 million shares to 8 specific investors including the actual controller, including the 7.82 yuan / share price, and the total amount raised would not exceed 2 billion 346 million yuan. For the purpose of raising funds, it said that 500 million yuan was invested in e-commerce platform projects, 1 billion yuan was used to repay bank loans, and the remaining 846 million yuan was used to supplement liquidity.

Reporters noted that in less than a month ago, at the 2014 Business Strategy Conference of kunbai group, Tang Yirong, President of the company, announced that he would make efforts to retail business, and carry out light asset operation through the layout of the whole Yunnan.

"With the emergence of foreign business leaders such as Wanda, red star, and the rise of local commercial real estate brands, the whole commercial real estate competition in Kunming is not optimistic." Zhou Dayan, director of Yunnan finance and real estate investment and financing research center, told reporters. According to the insiders in Kunming, Yunnan has a small population and a weak commercial demand.

In addition, a person familiar with the matter told the daily economic news reporter that the acquisition of Chow Tai Sang was actually a case of Chow Tai Sang's backdoor listing. However, in the process of investigation, Zhou Dasheng found that the real estate business accounted for too much, and then gave up. However, the statement failed to be confirmed by both sides. The reporter called Kun Bai Da Dong yesterday, and the phone was not answered.

Kun's "focus expansion"

Zhou Dasheng failed to join hands with him, and Ambassador Kun Bai decided to increase his plan. According to the description of the public offering, the total amount of funds raised by the non-public offering is 2 billion 346 million yuan. The net amount after deducting the issuance cost will be used for three items of e-commerce platform project, repayment of bank loans and supplementary working capital, and shall not be used in real estate projects.

　　 Kun Bai Da We must quickly increase the response from the capital market. On September 30th, the day of the resumption of trading, the stock market was closed.

Since the beginning of the year, Kunming has adjusted continuously, not only actively selling shares of its real estate companies but also entering the residential real estate business, transferring all of its Fairyland Hotel 78.5% stake to Shanghai, and then setting up a business platform with its subsidiaries to speed up the real estate business. The most attractive thing is the "big buy" between Kunming and Chow Dasheng.

While constantly getting away from the real estate business, Kunming has enhanced the voice of "focus on business" strategy.

According to a number of media reports in Yunnan, Tang Yirong, President of Kunming, announced on September 11th that he will "force the main business of retail business" through the whole Yunnan layout, light assets operation, and realize the business mode of "focus expansion".

In September 29th, the company's announcement also proposed that 846 million yuan of the fund-raising fund should be used to supplement liquidity projects and expand the scale of operation. "We plan to set up 8 shopping malls and shopping centers in Kunming and Yunnan Prefecture in the next three years, and more than 50 stores in supermarkets, home appliances stores and refueling babes."

" Kunming The supply of commercial real estate is fast overflowing, with the average per capita reaching two square meters. This strategy has been questioned. Those who are familiar with Kunming and Kunming commercial real estate say that in his view, there is only northern urban area for commercial development in Kunming. Besides, regional and community stores can also occupy a place.

But Kunming is more valued by Yunnan or beyond. According to public information, Yunnan will plan to build 6 cities (towns) in Central Yunnan, Northeast Yunnan, Southwest Yunnan, western Yunnan, Northwest Yunnan and Southeast Yunnan in the next 10 to 20 years in Kunming.

The existing business in Yunnan prefectures has such problems as single form, lack of experience formats, low-end brands, poor shopping experience and so on. According to Kunming, with the increase of residents' income level, the market potential of Prefecture state is huge.

"Most of the cities in Yunnan are in Kunming, accounting for 7 million. The second largest city, Qujing, has only a few hundred thousand people." However, the above-mentioned people believe that there is basically only one city center in these places, which is still in the Department Store era instead of the shopping center, which continues the street market status.

　　 Invest 500 million to create Electronic business platform

Another important purpose of the fund raising is to invest 500 million yuan to build an e-commerce platform. Among them, the technology platform investment is 174 million yuan, the investment fund of the marketing platform is 176 million yuan, and the entity experience shop system transformation investment is 159 million yuan.

Specifically, it is intended to carry out a comprehensive upgrading and transformation of the existing e-commerce system, establish a unified e-commerce management platform, and improve the network retail service system. Taking O2O and B2C as the basic mode of the electronic business platform, we will build the PC end and mobile terminal customer experience platform, integrate the offline retail resources of the company, and make the Internet the front desk for offline transactions.

In the eyes of the outside world, this is just another member of the "department store".

Prior to the national head of the department store Wangfujing led the "net", spend 100 million yuan to build their own team, build an e-commerce platform. The company's annual report in the first half of 2014 shows that the loss of e-commerce is close to 20 million yuan, and the loss is expected to be around 40 million yuan a year.

"Department stores built their own e-commerce platform 3~5 basically impossible to make profits." Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, told the "daily economic news" reporter that the existence of electric business is to help people increase the volume of people's traffic and increase their income. Although the electricity supplier burns money, if it is based on the overall situation, the store's revenue can also be covered by the mode of operation.

At present, Kunming's future planning for its electricity supplier business relies more on its 500 thousand members. "Kunming has fostered a certain degree of loyalty among local customers, but the question is whether the 500 thousand members are willing to view the goods through the online terminal, followed by the drainage problem." In the eyes of the above people, kunbai electric business has the concept of "speculation". "At present, in many traditional department stores, there are strong online platforms, offline stores and strong capital to support them. These three are indispensable. But as a regional department store, it is difficult for them to get these support."