Changzhou: Parkson, North Street, Will Officially Close In November 1St.

On the first day after the long holidays, Parkson, the North Street, issued a notice that the group decided to close the store after the opening of the business on October 31, 2014, and to terminate the operation of Changzhou's Parkson store in November 1, 2014.

Earlier, another one in the new North District.

The shop was declared closed in May 20th.

The first foreign chain store with international background officially withdrew from Changzhou.

It is understood that in the past three years, Parkson has closed seven stores in China.

In December 30, 2011, Parkson was stationed in Changzhou.

As soon as it appeared, it caused an earthquake in the downtown area, and more than ten homogeneous brands were killed by peers.

In the next few days, a number of department stores jointly sealed up a total of brand counters and stayed open for several days.

A brand supplier recalled, "Parkson is stronger, it is also a shop in Changzhou, but my brand can not do business in other stores, so how should we consider the consequences?"

Insiders commented on the commercial war at that time. "Many local department stores in Changzhou market have been exploring the dislocation competition, from high-end consumption to household consumption to young positioning, and the market segmentation has gradually become clear.

When Parkson came, it looked a little at the Changzhou market, thinking that it could win by virtue of its brand advantage.

At that time, the Parkson group had 45 stores nationwide.

The positioning of Parkson's youthful fashion and its understanding of local consumption characteristics are the foreshadowing of today's defeat.

There are many suspicions: business has begun to improve and is still closed.

In the North Street Baisheng business has not improved, the group also opened second stores in the New District in December 2012.

In the new North business circle that is rapidly upgrading, there are 50 thousand passenger trips per day, and the Wanda Plaza, which has to queue up for holidays, can be seen as a leader.

A person in charge of the two Baicheng Posts said that when the North Street store opened, all the important posts of the store were dispatched by the headquarters. "Their unfamiliar with the Changzhou market aggravated the difficulty of operation."

When Parkson opened its business, the strategy had already been adjusted. "The old department stores in Changzhou jumped to the top positions.

Business is slowly improving. Of course, the deficit is continuing. "

The head of a department store in the center of the city said to Baisheng Guan, Xinbei, "it is too fast to decide the life and death of a store for a year and a half."

In fact, in Changzhou Baisheng store, the top executives once communicated to the headquarters of Malay West for the two time they closed shop. "At that time, they had decided to close the store, but we still wanted to fight for it. After all, a new shop wanted to make a profit in a short time."

However, the headquarters did not change the closing plan. "The contract signed between our shop and the owner is five years.

After three years of loss, the contract will expire. "