Fujian Faction Takes The Initiative To Integrate The International Fashion Elements

Introduce international designers, take the initiative to integrate the international elements, go abroad to pick up the classics, and set up R & D centers abroad.

Over the past few decades, Fujian style clothing has been able to flourish and become an important genre of China's garment industry.

Min faction observation group in Milan

Renaissance and opera crowned Italy, making it a well deserved state of art and music.

Similarly, Italy has an unquestionable leading position in design.

In the second half of September, the fashion week of the world fashion week in Milan, both fashionable and recruits, has been thoroughly reviewed in recent days.

At the fashion feast in Milan, traders from Jinjiang and Shishi and other places of Quanzhou clothing brand also went to the exhibition to start their "Milan time", catching up with the pace of international fashion masters, and moving to Florence, Milan, Budapest, Barcelona and other cities.

For designers, for enterprises, for the entire garment industry in Quanzhou has immeasurable significance.

"Time can always sculpt people very well.

Laura Biagiotti 45 engaged in the same thing - knitting.

Meticulous and clean. "

Following the drip of Milan fashion week recorded by micro-blog founder Liu Yiqun, it is easy to see that for Liu Yiqun, Milan is so far away, yet so close, because creativity and art are borderless.

In Milan, a new concept of revolutionary design is constantly emerging. Through the close cooperation and interaction mode between designers and companies, Milan has increasingly achieved the wonderful phenomenon of "concept becoming a product".

For Milan, fashion people have endless feelings.

This is not the first time Liu Yiqun has come to Milan. Every year, he will not leave this precious learning opportunity.

This year, Liu Yiqun and 13 top designers came to Politecn Milan to take up the clothing course.

"We will conduct a 50 day study in Milan, in-depth international first-class enterprises, understand the production of advanced fabrics and accessories in Milan and even Europe, and participate in the fashion week to feel the masterpieces of the top designers."

In his view, learning never stops, and more "going out" is for better "Introduction".

Milan fashion week is the top event of men's wear, attracting the attention of the whole world. Here, the winner of Jinding award has seen the advantages, and also deeply recognized the brand of local brand and the real fashion show in the fashion week.

"Our innovative thinking on design will be more active, while international brands will continue to be classic and relatively conservative.

The shortage is that we have no strict and meticulous technology in terms of technology version. This is the place we must admit and deserve to learn and improve.

Active integration of international elements

Fashion shows in London, Milan and Paris have been popular for many years and have become fashion vane.

In fashion week, more and more Chinese faces, models, stars and Chinese fashion brands.

One way to actively integrate international elements is to introduce international designers and even international management teams.

In recent years, Fujian garment enterprises have been hand in hand with internationally renowned designers, playing a prelude to internationalization.

Many people in the industry said: "the company invites internationally renowned designers to join the international design team of France, Italy, Spain and so on. In fact, it hopes to help the enterprises in product development, and at the same time, join the international fashion elements to make products closer to the international trend."

Recently, seven wolf joined hands with Milan fashion and creative association MFIA to visit REDA, the largest top fabric producer in Italy.

The seven wolves believe that brands not only supply abundant products, but also provide a culture, spirit and taste.

Therefore, the selection of fabric and suppliers in the production process is an important part that can not be ignored.

To learn from Europe is one of the effective ways to follow up and learn international fashion skills.

As one of the representatives of Fujian style clothing, Li Lang has invited senior designers at home and abroad to invest hundreds of millions of dollars each year to develop and design clothing styles, hoping to get higher added value through original design. After years of being a "king of trousers", the nine king of the country has been aiming at Europe and buying high-end clothing brands from Italy and Germany. XTEP has introduced the chief designer from Korea to make XTEP's fashion products more daring with colors and styles.

Children's wear has also been shown. The cooperation between Green group and KidsGallery, a famous clothing design company in Spain, will be carried out in fifth years this year.

According to the agreement, by employing senior designer of Spanish brand children's clothing as the design director of his company, Green group pferred the design workshop to Europe, adopting the latest and most fashionable design styles and design concepts in Europe and America, and combining Chinese elements with the world fashion elements.

After many surveys and precise positioning of future fashion trends for children's clothing, Green group again introduced international forces this year, and signed a cooperation agreement with the Korean design team.

Cooperate with professional management organizations, make use of their strong international network resources and professional experience to serve themselves, so that the brand planning of enterprises is more rational and comprehensive, which can broaden the international vision of enterprises and enhance brand image.

"These enterprises are very suitable to build their own brands with the help of European design talents."

Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, said in an interview with the media.

In addition to signing Korean designers directly, sending research and development teams to Korea to pick up the wind is another effective way to follow Korean fashion.

Jamie, deputy general manager of Quanzhou Xiong Xiong children's wear, said: "every year, the company will send design and research teams to go to Japan and South Korea for six or seven times to learn about the latest costumes of spring, summer, autumn and winter."

Lin Zhicai, managing director of Knight shoes materials Co., Ltd. also said that he has been collecting four times a year in Seoul brand store in South Korea, and has been sticking to it for five or six years.

International fashion DNA integrate into products

Original design may be a new growth point for the industry in the future.

The exchange of design ideas is becoming a hot topic attracting the attention of enterprises.

"The cost of a garment is actually very low, but if you want to make money and sell as high as the international brand, you must rely on original design."

Li Long President Wang Liangxing said.

Unlike European, Japanese and Korean designer brand development companies, Quanzhou's shoes and clothing enterprises are mostly industrial brands, and entrepreneurs are set up companies, and then hire designers to create.

This year, LILANZ has made great adjustments and changes in the development of footwear, and the newly recruited foreign ministry designer DANA has divided the footwear products into three series: "business", "classic" and "leisure".

In addition, LILANZ high-end quality design series, creative director LUCIO team through the pformation of various design elements to create a LILANZ recognition icon.

LUCIO combines the trend of fashion in the world to create 100% of Fujian's made and continue to combine the classic men's clothing with modern simplicity.

The integration of international fashion DNA into products has become the consensus of many springs enterprises.

Known as the "Mother Road" by the Americans, the spirit of "freedom and dream" symbolized by the 66 road is widely known in western countries.

This year, Tianlun Tian and other garment enterprises in Quanzhou have introduced the theme of "Highway 66". They not only incorporate elements of American style into their products, but also advocate a humanistic spirit of free releasing passion and daring to pursue their dreams through this theme.

Last year, a delegation of Pu Zongzhe, Yin Zongkui, Jin Nanrun and other famous Korean cutting-edge designers made exchanges with Qipai, seven wolves, Lun Lang, Tianlun Tian and many other Quanzhou apparel enterprises. The activities brought Quanzhou's shoe and garment enterprises "little fresh".

On the clothing industry chain, there are many professional clothing products R & D institutions, such as Wolfgang fashion research and development institutions, Auchan clothing, Rome Lun Sha and Shifeng international. Not only has the chain of small and medium-sized enterprises become fashionable, it has speeded up the integration of resources of Shishi garment industry chain, but also enhanced the degree of polymerization of professionals, which has injected powerful impetus to Quanzhou's leisure fashion source.

During the Haibo meeting held in Shishi in April this year, ShinJangKyoung, vice chairman of the visiting Korean designers association, told media reporters, "in Korea, you have heard about Quanzhou brands such as CABBEEN, Wolf Road, and AI Deng Bao. After witnessing, there is an impulse to wear Quanzhou men's clothes on."

"To build an international brand, the design style must conform to the international trend."

In order to better grasp the international fashion, Quanzhou shoe enterprises R & D center began to try to "go out" to make the version, size and color more close to the international trend.

PEAK in the NBA market, in order to design products that are more in line with the local market, set up a R & D center in Losangeles, USA, and attracted many top designers from Europe and America. Almost at the same time, 361 degrees started in Guangzhou (Asia) design and Research Center, and del Hui's design center in Beijing was also formally established. XTEP also accelerated the expansion of R & D center in Guangzhou; Wu Hongguang, President of Hongxing Erke, went to some international exchange activities to hunt designers, and introduced some famous designers from Japan and Hongkong in China.

Notes: originality is the new engine of fashion.

stay

Usually, a designer creates a brand, and the development mode led by designers is more prevalent in Europe, Korea and Japan.

In China, more emphasis is placed on the hardware construction of enterprises, which has the advantages of Chinese labor force, the fact that most enterprises are processing factories, and the fact that they invest less in soft power.

In September 12th, the final of the Chinese trousers design competition, jointly organized by the nine kings and the China Fashion Designers Association, was held in Quanzhou. The aim is to develop a comprehensive designer who knows well about design, technology, craft, fabric and accessories.

Lin Congying, chairman of the nine Mu Wang, said: "the training of talents is to discover and train more talents, and design more and better products, especially in the form and function.

If clothing brands want to catch consumers' eyeballs in many homogeneous products, the key is to do a good job of the unique positioning and differentiation of commodities. The key to achieving differentiation is still in the designer, or the personnel training and talent upgrading in the entire supply chain.

The scarcity of integrated designers has become a key factor restricting the pformation and upgrading of garment industry and improving the added value of design.

Liu Yiqun, founder of Wolf Road clothing brand, introduced that in October, the Shishi Fashion Designers Association was about to be established. The preparatory group of the association will take into account how to create an integrated designer group when absorbing individual members and unit members. Only in this way can the design level and product competitiveness of local garment enterprises really enhance.

He said: "members of the association, apart from fashion designers, also include technical personnel, accessories designers, advertising companies, model companies and fashion media, etc., to open up the upstream and downstream industry chain of the fashion industry and create a talent complex for designers."

In fact, more and more "Quanzhou Zhi Zhi" Xi