Guangzhou Department Store Sales Fell 4.5%

The second National Day golden week of the "eight regulations" has been supported by less public expenditure and less business than last year.

According to statistics, the National Day is 7 days wide (including new Daxin, GBF and Guang Bai GOLDEN BUILDING), friendship, Dongshan Department store, Xinguang department store, modern department store, Tianhe City department store,

The sales volume of nine major department stores such as Hai Yin Yi Cheng and China department store totaled 726 million yuan, down 4.5% from 760 million yuan last year, the first decline since the national day.

Despite the efforts of pre holiday businesses, it is impossible to change the downward trend of sales.

Among them, the sales volume of the department stores is 270 million yuan, which is the first time this year's sales dropped by 3% compared with the same period last year.

The business explanation is due to the adjustment of some stores that lead to a decline in sales.

Less public funds

The market is guided to return to the rational state, mainly to personal and family consumption, but the consumption of personal demand is far less than that of government spending. The head of Guangzhou chain store association found that the decrease in public funds consumption caused a decline in the performance of retail and catering enterprises to a certain extent.

It is worth noting that the high-speed free access to the Pearl River Delta city tourists into the Yangcheng.

And become the main consumer group in Guangzhou shopping malls.

Data show that during the national day, Tianhe Road and Beijing Road business circle increased about 20% of the foreign tourists, which is also one of the factors of blowout in Guangdong, Tianhe and Zheng Jia square.

According to the statistics of license plates in the parking lot of friendship store, customers in neighboring cities like Zhongshan and Foshan account for over 50%. Statistics from Guang Bai Department Store show that 30% of the large consumer goods such as gold ornaments are contributed by customers from the Pearl River Delta region.

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With the end of the holiday, sales of retail and catering industry on the seven day long holiday also surfaced.

From the published data, year-on-year growth rate showed signs of slowing down.

According to statistics released by Sichuan provincial chamber of Commerce, seven days of national day, the retail and catering enterprises in the province achieved sales of 26 billion yuan, representing an increase of 22% and 13% respectively compared with the previous period and the same period last year.

From October 1st to October 7th, Chengdu focused on monitoring 12 key retail enterprises, an increase of about 14.2% compared with the same period last year. The business revenue of Shanghai's sample was 6 billion 446 million yuan during the national day, an increase of 10.4% over the same period last year.

Among them, shopping centers and department stores realized sales of 1 billion 559 million yuan and 1 billion 406 million yuan respectively, up 17.9% and 5.8% compared with the same period last year. The sales of large supermarkets and convenience stores were 480 million yuan and 18 million yuan respectively, up 5.8%, 0.1% compared with the same period last year.

Although the number of major retail businesses has increased, the growth rate is slowing down.

Tao Wensheng said that there are three main reasons for this situation. First, the money is not affected by the whole economic environment. The second is that the central government limits the "three consumption" and the effect of anti-corruption is great; third, it is hit by online shopping.

And when this slowdown can be alleviated, Tao Wensheng said, this is related to the adjustment of the industrial policy and the pformation of the economic structure of the whole country. "Some people say that in 2016, the situation will be better in 2020," he said.

In addition, Hongkong's retail sales in the golden week of the national day dropped by 40% over the past year, which was the first time in 2003 that the mainland tourists' free trip to Hong Kong was the first time.

"Many stores in Hongkong are not good at business, and they hope to win in the national day. Today's situation is a big surprise."

Insiders said.

According to the preliminary sales data released by the Hongkong Retail Management Association, the average sales volume of retailers fell by 30% to 40% compared with last year, and only one or two of the watch shops in the one or two branches decreased by more than 80%.

In traditional shopping Mong District, many shops even closed business in Tsim Sha Tsui, Tongluowan and Mong Kok.