The Trend Of Intelligent Shopping Is Coming.

No one can deny that Chinese business is undergoing a progressive revolution. Diversification and personalized demand, electricity supplier squeeze, peer competition, new technology and new media fueled the late operation of the shopping center is more complex, and forced early design, positioning, investment and so on, more in line with the expectations of the market and consumers.

We can expect that the future shopping centers will be more colorful and even beyond people's conventional imagination.

　　 Social consumption becomes the main store

As the third living space of the people, the main store of the shopping center will change in the future.

With the evolution of social pluralism and consumption upgrading, consumers' demand for shopping centers is no longer limited to traditional shopping. At present, one of the characteristics of the transformation of most shopping centers in China is to do experience, shopping area is gradually declining, the area of food and entertainment is improving, from the traditional proportion 30%, 40%, 50%, and even to 60%. According to the methodology of experience, the experience of shopping center should be based on the construction of the main body, the analysis of the six senses system, the static symbol design and the dynamic activity combination.

The main stores in the shopping center were department stores and supermarkets. Now the main shops of many shopping centers are fast fashion, and the main shops of the future shopping centers will become socialized consumption. For example, LendLease set up the largest shopping center in Europe. When many people are unemployed, they set up willing strategic employment projects, set up training centers, provide job opportunities and training for local people, so that many people are willing to come to shopping centers. In Singapore, shopping centers are not only playgrounds for children, but also strategic partnerships of many scientific centers.

According to this idea, the future shopping center will become a source of all kinds of cross-border creativity. Therefore, it is not surprising to encounter the beach, the river or even the hospital in the shopping mall, and the feeling of flying or driving in shopping center is also expected.

　　 Situational commerce has become the trend.

In previous years, shopping centers were often referred to as "boxes" by insiders. Draw a grid in the box and put the brand inside. The operation of shopping center is like an assembly line, and even the bathroom and front desk are exactly the same. This stereotyped style has, in fact, made consumers tired of vision. Now, Chinese shopping centers are starting to take the "non big box" scenario business.

On the grass Shopping Mall The "Pyramid" architecture, the twentieth Century surrealist master Salvador Daly's sculptures "dolphins" and 42 other outstanding sculptures, galleries, 236 metre red walking suspension bridges, and courtyard style food city are all gathered here, attracting many people in the industry.

　　 Shanghai K11 is another shopping mall with artistic routes. The 17 groups of famous contemporary artists at home and abroad are distributed around shopping malls, so that consumers can encounter an "artistic stroll" tour while shopping. The B3 chiK11 art space, which is about 3000 square meters in the center, will be regularly held free open art exhibitions, workshops and educational lectures.

Shanghai K11 and fragrant grass shopping center are just two cases. Scientific experiments show that in addition to the 5 basic senses of vision, hearing, smell, taste and touch, the human body also has a hunch for the future of the body. Physiologists call this sensation "body perception" and "fuzzy perception of the body", also known as the "sixth senses" of the human body. In foreign countries, human mind or telepathy is called the sixth sense of human beings, also known as ESP. In this way, there are many shopping centers that can be excavated. Imagine: when people enter the shopping mall, smell a fragrance, see a flower, read a book, savor a culture, touch people's heart, and they may create profits for the mall, which can be magnified by infinity.

　　 Smart shopping

There is no limit to human desire. There is no limit to the development of science and technology. Technology changes the times, and also changes shopping.

With the development of science and technology, especially the application of the 3 technologies, Internet, MobilePhone and Robot, the shopping center will be greatly changed. High speed and high efficiency data network and communication make businesses and consumers more and more closely related to each other. One of the most direct manifestations of intimately is that mass commodity data and user data are collected and stored. By analyzing and digging up these big data, we can analyze and judge consumer behavior, and quickly apply the judgment results to the actual sales and operation management, and directly affect the convenient service level of shopping. With the development of technology and the development of data management, the future shopping center will become an intelligent shopping center.

In fact, commercial real estate, led by Wanda and Cade, has begun to develop and make use of "digital" tools to fully tap the value of "data" and achieve breakthroughs in mixed industries. Wanda combined with its own characteristics of an online and offline integration of e-commerce mode - that is, the establishment of a membership system, the use of modern mobile terminal technology, the number of members of consumption, the amount, preferences and all these things to establish and master, and then analyze the big data, according to this targeted to carry out the next stage of investment and adjustment of business layout. Hongkou's "Kai de future store" activity plan is launched by MOS, which will rewrite the shopping mall mode with the help of innovation and technology, and use the MOS (future store intelligent operating system, MallOperationSystem).

Driven by the joint efforts of technology and big brands, I believe there will be a day when you enter a shopping mall with a mobile phone, chatting with friends and playing the mobile phone to complete the experience and order.

　　 One city and many worlds

A noteworthy phenomenon is that as the age of intelligent shopping is getting more and more gradual, different types of talents are increasingly appearing in an enterprise or even a department. The combination of cross boundary and the collision of different professions become more frequent. The resultant power of wisdom and thought generated by these collisions will have an important impact on the development mode of shopping centers.

Especially in the future era of the Internet of things, through the shopping mall platform and Internet of things and other technical means, we can not only enlarge the functional characteristics of the products, but also make the best combination of the internal and external products, making it possible for a city and a whole world to become more and more important. More importantly, the cold and cold reinforced concrete building in the shopping center has been flying over and over from inside to outside under the joint promotion of multiculturalism, wisdom and all kinds of people.