Industry Trend: Fur Is Expected To Decline Before And After 2015.

In the morning, the Fifth China Leather Industry Development Summit Forum was held in Xinji, Hebei. Zhang Shuhua, honorary president of China Leather Association, Mr. Yang Chengjie, President of China leather and shoemaking industry research institute, Mr. Jiang Hua, chairman of animal King Group Co., Ltd., Mr. Shi Jihong, chairman of the rookie group, Mr. Hao Ni of Hongkong Royal violet orchid Co., Ltd., attended the forum, shared the spot dry goods, and directed the future development of the industry. Zhang Shuhua, honorary president of China Leather Association, said: "fur theory may have a slide around 2015.

　 Forum: fur is expected to slide around 2015.

At the forum, enterprises, distributors and Trade Association experts from all over the country were shared by the forum. The problems of landing were hit by the nail on the head, the main problems facing the industry at first, and sincere suggestions were received by the participants. The following are the questions at the scene:

Q1, Q: I am doing fur retail. I am particularly concerned about whether the price of fur sales is rising or falling, and whether our fur prices will go higher or lower in the future wholesale price. I am particularly concerned about this.

A1, Hongkong Royal violet orchid Co., Ltd. Mr. Hao Ni: I think fur on the market, there are some marten, I think the market will gradually abolish the marten. Because our domestic market pays attention to the whole mink, because all aspects of the marten market are fashions, including the idea that the market share of some customers will be very small after they have been mined together. If you buy a whole marten, I'll buy a piece of marten. The two of us will go out and say that we can buy the whole mink. I insist on the way of developing the mink, and have never done the marten. I'm not saying that the marten is not good. This is the reason for the development process. Speaking of fur industry, fur market in all parts of the country, every market is no stranger to fur. If you don't make brand, there will be no market place in this market.

A2, Jiang Hua: in recent years, the rise will slowly come down. Girls and women, men are also wearing marten now. This market is very large. Chinese people are rich. They will go up in recent years, and those who want it are market needs. Every Chinese man has a fur coat. When a woman has a mink, the price will come down.

A3, Zhang Shuhua: do you mention the price of raw material or leather clothing?

Q2, questions: finished products.

A1 Zhang Shuhua: I think the price of the product is because we are all doing the market. The market of any product is a wave type, and no one is a market that rises in a straight line. When a product is popular to a certain time, there will be a downward trend. This is a rule. Our fur market is close to luxuries. This kind of thing is very influential at home and abroad. When the economy is bad, we have to eat Chinese cabbage and rice, but we must buy less fur. Our fur belongs to high grade goods. Its price wave is quite obvious. Next year is not going to rise or fall next year. This is not very good, but I want to tell you a rule, it has regularity. My personal view is that there is a rule in our fur since 2008, and in 2013, we are going straight up, whether we are from the mink house or the mink family. Mink Everyone in the market has made money and has risen for 6 straight years. We have made some discussions on the seminar. We feel that when the market reaches its peak, it will probably slide. This slide will be affected by China's economic and world economy and will be affected by other aspects after three years. Now we have a prediction that this forecast may not be particularly accurate before now. We predict that in 2015, it is the turning point of our fur market. This is a theoretical analysis.

Because in 2012, we all said that the market might fall, but because the weather was very cool, so we predicted very well in 2012. In 2013, we felt that we could do that. Through our research, we all thought that the market in 2014 would be tight, and 2015 was an inflection point. First, our market will not rise. We may have an inflection point in the 6 years of prosperity. You should grasp the rules and relax. This inflection point is not an inflection point for all products. The inflection point and low-grade product price is generally the most serious. If you have a brand, you will not be affected. Everyone's inflection point is different under the influence of the big environment.

I am also here to tell you that fur may have a possibility of slipped before and after 2015, which is based on theoretical analysis. In addition, you should know that the fur industry here should know that our fur is not the largest in the five families of leather families, leather shoes, leather goods, fur and fur, but our output value is the highest, and it is also the best market prospect for us. serious One tariff is high, one smuggling is serious, the other is that we have a very disorderly trading process and also affect our downstream. These three problems will affect our market in the next two years, so I will add so much.

Q3: Hello, everyone. I am from leather goods business. I have two questions to mention. The first one is to give to violet. I am concerned about this brand entering the domestic market for three years and developing so well. What experience or worth learning from our company? Second to Mr. Shi Jihong, do you think the government has enough confidence in our industry now? What aspects of our industry need policy support? Thank you.

A1 Hao Ni: I think every industry I think needs to be found, including media and consumers, including some governments, need to discover the culture of brand. I think the Nordic region is for domestic mink in our country. The annual export share is 90% in our country, and 10% of the areas are distributed in Korea and Japan. I don't think this price will go down. Only when our Chinese farm can develop some domestic farms, the price will include raw materials rising, raw materials rising, finished products rising, raw materials falling, and finished products going down. Our Scandinavian auctions are mostly 80% in China. In the development industry, the Chinese government should pay attention to some manufacturing modes abroad and introduce more foreign technologies.

A2 Shi Ji Hong In fact, we should regard it as an individual person. What is the government's confidence and whether we are strong in our hearts? The heart is not strong. Sometimes the government is ashamed to say that my city is represented by traditional industries. When they go out, they often say, "how much photovoltaic industry has I invested in, and how many high-tech cities we have." That is to say, such a government's confidence in traditional industries is not enough. So how can we do it? Let's take an example of our Xinji. The government is very confident about this industry. Otherwise, it will make such a grand ceremony. I believe Xinji is willing to advertise on television. Xinji international leather capital is willing to add its own city card to our traditional industry logo, relying on this traditional industry development to promote the development of high technology. Our industry needs a lot of high-tech support. So I think the government's confidence is mainly reflected in this point. Do you admit that you are a city supported by traditional industries, do you recognize your origin, and then you can be more enterprisers for the traditional industries that make great contributions to the development of the city, and encourage you to encourage them to develop to higher value added industries, so that your city can avoid three to five years of facing a large number of traditional manufacturing industries that are unable to keep up with the situation and bankruptcy. Do you pay to support the industry today, or do you have to pay in the future and affect the national economy and the people's livelihood and affect the social economy? I believe that the government's confidence is reflected in whether or not we recognize the government, and are willing to let our sunrise industries develop from manufacturing to brand to market.

Mr. Wei Shilin, Hebei Dongming Leather Manufacturing Co., Ltd., said: "I feel very good in participating in this forum. I am aware of the difficulties faced by knowing the current development situation. It is good for enterprises and industries to know more about their industry and how to develop their future positioning.

Mr. Wang Quanjie, director of the national footwear industry research and Extension Center, said: "listening to the forum, we feel that the harvest has been great. Several experts, entrepreneurs and industry leaders have talked about transformation, talked about brands, talked about professional clusters, talked about the market trend, and I think they are very useful for us. My personal inspiration today is more about the current situation and development of industrial clusters. I think it should cause great concern in our industry. Director Zhang also said that if there are some problems such as overcapacity and overcapacity, it may be the responsibility of our generation. So I think everyone should consider this problem, so that our industry can develop upwards and have a bright future. Thank you! "

Professor Jiang Zhiqun, a professor at Beijing Institute Of Fashion Technology, said: "the leading entrepreneurs here also talked about the fact that every woman should buy a mink coat to reflect the luxury and wealth of Chinese women. This is how I look at this problem. I guess people with certain identities and people with a certain foundation of life will surely have such a single or a few mink clothes. But if it is to say, is it suitable for yourself, there is also the matching of clothes and clothes. Because now fur development is not like what Zhang said, from the past we just need to be strong. Now that is, because of the fast fashion's leading to our fashion, we all expect more and more fashion for mink and leather clothing. This is very difficult. We are StarCraft things, and mothers wear their daughters. Our daughters wear grandchildren. People who want to go to the back are still fashionable. Lagerfeld has a saying, when he was chief executive of Chanel, he said, "I can firmly believe that my customers will always be fashionable." This is a height, which is invisible to our leather and fur products. You have to have a height from generation to generation, not only from generation to generation but also forever. This also requires our designers. You must have this vision and concept. People, your brand consumers are always at the top of the time. This height may be a problem faced by our entrepreneurs, that is, how to cultivate a high degree of business designers and brand designers. We must give up the cost, cultivate it, and then give him a good platform, so that our consumers include, that is, all of our ladies who expect to have mink clothes will be able to buy our clothes safely and boldly, thank you.

Mr. Wang Xuechuan, director of the science and technology division of Shaanxi University of Science and Technology, said: "we are transforming from traditional industries to innovative R & D brand marketing. Today, we mainly focus on the summit forum of" R & D and brand promotion ". Today's discussion is very practical and necessary. The timing is also very good. It is also the direction for enterprises to pay more attention to development. So today I think the summit forum is very practical. Thank you.