What Did Guangzhou'S Nine Major Department Stores Say?

According to the data provided by major department stores in Guangzhou, sales of nine major department stores such as Guang Bai, Guangzhou friendship and Dongshan Department store during the 7 day National Day holidays totaled 726 million yuan, down 4.5% from 760 million yuan last year, the first decline since the National Day "Golden Week".

Despite the efforts of pre holiday businesses, it is impossible to change the trend of overall sales decline.

The sales volume of a department store in Guangdong is 270 million yuan during the National Day holiday this year, the first time it has dropped compared with the same period last year, a decrease of 3%.

Some businesses explained that sales were down due to adjustment of some stores.

Reporters on the 6 day in Baiyun Wanda Plaza, the sales situation is relatively cold, although many businesses in the golden week issued a lot of preferential measures, but did not attract too many shoppers, the number of customers to come shopping is not much more than usual weekend.

Wang Xianqing, director of the Institute of circulation economics, Guangdong University of Business, said that sales of department stores in golden week were slowing down, indicating that people's consumption is becoming more rational and no longer "bustling with the Golden Week", buying large quantities of goods that are actually not needed.

Coupled with the current holiday is more dispersed than before, people in shopping time more "autonomy", there is no need to catch up with the "Golden Week" consumption.

During the festival, more and more consumers choose.

And gave up shopping habits.

Monitoring data show that Jingdong, Dangdang, suning.com and other e-commerce business holiday sales grew by more than 40% over the same period.

New

We are emerging.

Some businesses use WeChat, micro-blog and other new platforms to carry out promotional activities, attracting many young consumers' eyeballs.

Large electric providers have launched promotional activities such as discount, discount, direct sales and spike sales.

Frequent promotional campaigns, Jingdong mall issued 1 billion yuan shopping coupons, suning.com launched department stores 3 folded, Gome online WeChat sent 1 billion yuan in cash.

Wang Xianqing said, for the physical store, the past large-scale sales promotion and stimulating consumption policy has been challenged, and the blind "losing money" has not been common.

People's consumption patterns and consumption habits are also quietly changing, which is promoting the pformation of real stores.