London'S First Flagship Store In VB Settled In London

Recently, Vitoria Beckham (Victoria Beckham) announced its personal namesake.

The world's first flagship independent store is about to open.

Located in London

The Victoria Beckham flagship store, with an area of 6040 square meters and 3 stories tall, is designed by architect Farshid Moussavi.

First floor sells Victoria Beckham main line

Accessories such as sunglasses and accessories VVB, Denim cowboy series, Victoria Beckham main garment and fitting room are concentrated on the two floor, the basement part is used for storage, and other spaces are used for new products, hosting activities and receiving customers.

There is no cash cash register in the store, all pactions are completed through iPad.

The real estate market in the UK revealed that the rent is about 550 thousand pounds per year.

Zach Duane, chief executive of Victoria Beckham, said that the store will be a modern art gallery and will be a blueprint for future independent stores and store stores.

He also pointed out that Britain is the single best market with the best brand performance, followed by North America, Europe, Asia and the Middle East.

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Unlike European, Japanese and Korean designer brand development companies, Quanzhou's shoes and clothing enterprises are mostly industrial brands, and entrepreneurs are set up companies, and then hire designers to create.

This year, LILANZ has made great adjustments and changes in the development of footwear, and the newly recruited foreign ministry designer DANA has divided the footwear products into three series: "business", "classic" and "leisure".

In addition, LILANZ high-end quality design series, creative director LUCIO team through the pformation of various design elements to create a LILANZ recognition icon.

LUCIO combines the trend of fashion in the world to create 100% of Fujian's made and continue to combine the classic men's clothing with modern simplicity.

The integration of international fashion DNA into the products has become a consensus of many spring enterprises.

Known as the "Mother Road" by the Americans, the spirit of "freedom and dream" symbolized by the 66 road is widely known in western countries.

This year, Tianlun Tian and other garment enterprises in Quanzhou have introduced the theme of "Highway 66". They not only incorporate elements of American style into their products, but also advocate a humanistic spirit of free releasing passion and daring to pursue their dreams through this theme.

Last year, a delegation of Pu Zongzhe, Yin Zongkui, Jin Nanrun and other famous Korean cutting-edge designers made exchanges with Qipai, seven wolves, Lun Lang, Tianlun Tian and many other Quanzhou apparel enterprises. The activities brought Quanzhou's shoe and garment enterprises "little fresh".

Quanzhou's apparel industry chain has many professional clothing products R & D institutions such as Wolf Road fashion research and development, Auchan clothing, Rome Lun Sha and Shifeng international. It not only lets small and medium enterprises chain fashion, but also speeds up the integration of resources of Shishi garment industry chain, and improves the degree of polymerization of professional talents, and has injected powerful impetus to Quanzhou's leisure fashion source.

During the Haibo meeting held in Shishi in April this year, ShinJangKyoung, vice chairman of the visiting Korean designers association, told media reporters, "in Korea, you have heard about Quanzhou brands such as CABBEEN, Wolf Road, and AI Deng Bao. After witnessing, there is an impulse to wear Quanzhou men's clothes on."

"To build an international brand, the design style must conform to the international trend."

In order to better grasp the international fashion, Quanzhou shoe enterprises R & D center began to try to "go out" to make the version, size and color more close to the international trend.

Deep tillage NBA market PEAK, in order to design products that are more in line with the local market, set up R & D centers in Losangeles, USA, and absorbed many top designers from Europe and America. Almost at the same time, 361 degrees started in Guangzhou (Asia) design and Research Center, and Del Hui's design center in Beijing was also formally established. XTEP also accelerated the expansion of R & D center in Guangzhou; Wu Rongguang, President of Hongxing Erke, had personally hunted designers in some international exchange activities, and introduced some famous designers from Japan and Hongkong in China.