Reshape Distribution Network Mode And Create Comprehensive Online Channels

It is an irresistible trend that will bring new changes to brand management and business management.

For brands, channels are the way to connect products and consumers.

Distributors at all levels responsible for building channels play a vital role in the process of commodity sales.

They can fully communicate information in all aspects of distribution channels, and producers and distributors can communicate directly with consumers through the Internet.

Only when the main body of the various channels can cooperate with each other can the interests of all parties be maximized, and the win-win cooperation relationship can be created between the main bodies of the distribution channels.

As a well-known brand of children's shoes and clothing

The market popularity and influence of Babu bean do not need to be overstated. The successful distributor of Babu bean brand is from Jinjiang's limited company.

The company was founded in 2001. It is a comprehensive enterprise integrating planning, design, production and sales.

To make Babu bean the first high-quality juvenile exclusive brand in China, the company has a high-quality, professional design and marketing team, and has established a complete management system.

The company takes the "management standardization, product serialization, brand internationalization" as the business objective, "quality first, customer first" as the business purpose, adhering to the spirit of "unity, competition, development and innovation".

From the beginning, the company chose to channel the channel to two or three line cities, which accounted for 80% of China's population.

At present, the offline sales network of the brand covers the vast majority of provinces and autonomous regions in the country.

In recent years, the rapid development of e-commerce, Qi Er began to gradually layout in 2010, 2012, Babu beans in Tmall, the implementation of the whole network sales strategy.

There are 6 authorized distributors in the online level, and more than 500 distributors in the two or three tier.

How to let distributors have their own vast development areas but not to restrict each other? Huang Chengye, deputy general manager of the company, said that the brand must formulate a unified price standard so as to avoid the internal price war among distributors.

Of course, this requires enterprises to strictly control the recruitment of distributors team, and the distributor team must have some practical experience and financial strength.

In the future, gill intends to create a more comprehensive online distribution network for Babu.

Sports shoes, leather shoes and clothing will carry out 360 fine and all-round development in the Internet.

If you are interested in Babu's distribution business, you are welcome to participate in the old line activities in Southern Fujian, the thirteenth phase of benchmarking business opening day, and walk into Babu beans. This activity will take you to Babu beans on October 18th (Saturday) to hear how they open up a new blue sea in the market of children's shoes.

Online registration is to add WeChat public address:

In WeChat, reply "Babu beans + name + company + duty + main business + mobile phone number".

In this event, you will have the opportunity to listen to the excellent online distributors' actual dry goods sharing, understand the status quo of the electricity distribution market, and provide guidance for your business. At the same time, you will also see the latest season products of Babu bean children's shoes in the front line of industrial research and development.