Clothing Store Purchase Must Be Precise And Quantitative.

No one.

The marketing masters and salesmen can confidently say that all my goods will achieve 100% sales and achieve zero inventory.

Today Xiaobian will give you an analysis.

To sum up the above 2 points, we come to a conclusion that the 12 words are the eternal truth of getting goods.

Friends will ask: how to calculate?

More, faster, more money and less quantity? Is there any specific standard? What is more important is how to achieve it?

What is the style: 30 square meters shop, the first shop has 200 - 300.

It is about 70 - 100 of every 10 square meters, so that the standard can be satisfied.

What is called fast update: update is fast, new weekly accounts for 20 - 30% of the total design, the new monthly accounts for 50 - 70% of the total, with an average of 5 - 8 new products on shelves every day, such a standard is called update fast.

What do you mean by getting more money and less quantity? Choosing a confident color in the same price code, selecting 2 yards in 3 yards, 4 in 2 colors, 40% in 100, and only one in 60%, so that you can get less quantity.

By comparing the above criteria, have you done it?

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At the beginning of the shop, most of the operators did not want to press too much goods, so they would choose only a small part of each commodity as a sample, and gradually understand the market demand of consumers through samples.

If it is found that the demand for this commodity is large, then decide to replenish the goods because it is relatively safe and risky.

But there is one drawback in this way, that is, when you buy a single product from a wholesaler, no one is willing to give it to you, even if it gives you a much higher price than the wholesale price.

In this way, the higher purchase price plus profit of your product will inevitably result in your price being uncompetitive, and many customers will give up the purchase, which virtually interferes with your judgement on the market prospect of this product.

So before you do, you need to have a thorough understanding of the needs of the customers, and have absolute confidence in your choice of goods. (if you don't have confidence in your own goods, what kind of goods do you enter?), give wholesalers enough sincerity and confidence in the process of purchase, and strive to get a good wholesale price with quantity.

The quantity of purchase includes multiple parties, such as the amount of purchase, the type of merchandise purchased, the type and quantity of a single commodity, etc.

A simple way to determine the amount of purchase is to add up the total operating cost of your entire store (including store rent, artificial electricity and water, tax, administrative expenses, etc.), and then divide it into profit margin, and the data is the amount you need to purchase every month.

For example, your total operating cost is 5000 yuan, and the average profit of products sold is 200%, so you need at least 2500 yuan of goods, because 5000/200%=2500.

In that case, you can just balance your income and expenditure.

If you only get 2000 yuan.

If you sell these goods in a month, your profit will be only 4000.

It's not enough for your expenses.

The purchase of goods should be as numerous as possible for the first time, because you need to give customers the choice of various products.

When you have a certain understanding of customers, you can lock in certain kinds of products, because funds are always limited. Only when you concentrate your funds on a limited variety, can you get a large quantity of individual products and ask wholesalers to give lower wholesale prices.

When you lock certain kinds of products, the number of individual commodities can be divided into display quantities, inventory quantities and turnover quantities.

The quantity of display is the quantity you put on the rack. The quantity of stock is the quantity of goods stored in your warehouse. The turnover quantity is the actual quantity shipped during the two purchase period.

From the conclusion drawn by managers with many years of experience, at least 3 of each single product can maintain a relatively benign turnover of goods.

When you get into a product and sell well, you will need to replenish the product very quickly. This is no longer a matter of time and money.

And when you do not replenish the goods, you have to watch the customers leave with disappointment.

But if you enter 3 identical products, other products will probably need replenishment during the sale of the 3 products, so that you can replenish the goods one time at a time to improve the efficiency of replenishment, thus saving the replenishment expenses.