The Potential Of Garment Industry Is A Good Business Opportunity.

"National Day is a good business opportunity for the market of clothing market. Often the fashion style during the national day will lead to the trend of consumption in the second half of the year, so businesses need to pay attention to the consumption dynamics during the seven days of national day."

Mao Jihong, the chairman of the famous brand "EXCEPTION exception" and vice president of the China clothing association, told the China Economic Times reporter that to grasp the consumer's trend of consumption, we must have a thorough understanding of the characteristics of female consumption. After all, the market share of women's clothing should not be peeped, especially the modern women's new life style and consciousness, and have the characteristics of independent life, yearning and loving life.

according to

With the continuous progress of anti-corruption policy, catering consumption in the "eleven" golden week of 2014 has become more and more popular, and the "feast of heaven" has almost disappeared.

At the same time, clothing and cosmetics industry has become an important engine for stimulating consumption during the national day.

China Textile Industry Federation related personages also indicated that under the condition of economic slowdown, the clothing market has gradually returned to reason, regression and reasonable cost performance. Some clothing prices in department stores are not high enough to be favored by consumers, and the clothing products of those civilian prices are welcomed by ordinary people.

In addition, the growth of a product and brand is not only a joint effort of designers and other people, but also needs to absorb elements and nutrients such as history and culture. If a brand can find elements that fit in with a certain group, then the brand will have the potential of success.

Mao Jihong said he believed that products must pay attention to many factors such as contemporary people's life style, consumption concept and living standard, and should keep pace with the times.

With the migration of all aspects of consciousness, product design should be adjusted accordingly.

On the one hand, the design of products should have the intrinsic impulse to create new values. On the other hand, we should also inherit the positive side of Oriental culture. The integration of the two is the key to product design.

It is believed that clothing brands can release their ideas and combine with culture and art boldly, because products and culture and art are not completely separated. Proper grafting will result in unexpected results and achievements in clothing products, which will be more in line with consumer trends and psychology.

As for the selling points and sales potential of clothing products, Yuan Yue, President of the consulting group, told reporters that "now the fashion brands should integrate more Internet awareness, that is, from design to production and so on, we should take into account the idea of post-90s, or even after 00, so that there will be more selling points for such products.

"