Russian People'S Consumption Is Declining, And China'S Costumes Are Favored.

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The opening ceremony of the Russian 2015 spring and summer international fashion show was held at the central exhibition center of capital Moscow.

It is understood that nearly 20 companies from China's Dong Shang dress and Costa costumes are favored by Russian purchasers.

In addition, the fashion show attracted nearly 1000 exhibitors from 35 countries and exhibited more than 1400 clothing brands.

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In an interview with Russian apparel buyer, ababiev, who has many years of experience in cooperation, he said, "the clothing store originally sold many brands from Europe and Asia, but now it will mainly focus on marketing Dong Shang clothing products, because Chinese products are of high quality and high cost performance, which cater to the needs of Russian consumers."

Zhou Zhihai, vice president of Dong Shang clothing, said: "Chinese brands have begun to focus on product development and independent design in recent years, and often send designers to Europe to get the latest design concepts.

At the same time, aiming at the Russians' body size and tailor-made Russian consumers' demand, they attacked the Russian basic type consumer market and won the recognition of the vast majority of the middle and low end consumers.

Another Russian girl dressed in a Chinese brand exhibition area also said in an interview that "the cotton clothes in the Russian market are more heavy and dark in color. The spring cotton clothes that are displayed on the Chinese brand are light and warm, and the colors are also very lively. Chinese brands are equipped with good quality materials, not exported to high-end brands in Europe and the United States, the price is close to the people, and the Russian ordinary people can afford to spend, so I am going to buy more products."

Extended reading

according to

Recently, the Russian economy has seen a downturn recently, and people's willingness and ability to consume have declined.

However, China's clothing brands are putting pressure on them to increase investment in the Russian market and strive to seize the important opportunities for Chinese brands to seize the Russian market.

In 2013, trade between China and Russia amounted to US $89 billion 210 million, and China became Russia's largest trading partner for 4 consecutive years.

Clothing and textiles occupy an important position in bilateral trade between China and Russia.

There is a market analysis estimated that by the end of 2015, the total retail sales of Russian clothing market can reach two trillion roubles (1 roubles or 0.17 yuan).

Chinese enterprises participating in the exhibition said that in order to get more stable in the Russian market, enterprises still need to accelerate the pformation of their business models and expand their own brand development.

AQSIQ: spot checks show that the import clothing failed rate of 39.5%

The failure rate of imported goods was 36.78%, and the rate of unqualified export products was 28.17%, of which 39.5% of imported garments failed.

Recently, the head of the inspection and supervision department of the AQSIQ released the first stage supervision and spot check of the import and export commodities outside the catalogue in 2014.

According to the introduction, from May to August, the AQSIQ organized the first stage supervision and spot check on the import and export commodities outside the statutory inspection catalogue.

The spot checks involved 3 categories of Electromechanical, textile and financing, and 13 kinds of key commodities. A total of 3385 batches of products were inspected, 1180 batches were found to be unqualified, and the detection rate of substandard products was 34.86%.

The results of spot checks showed that the failure rate of imported goods was 36.78%, and the rate of failure of export products was 28.17%.

In the first phase of the 13 key commodities, the percentage of garments failed was 39.5%, and the export rate was 16.07%.

According to the product category, the failure rate of light textile products is 33.88%, and the rate of disqualification of imported disposable sanitary products is relatively high. The main reason for the failure is the total number of colonies and label labels are not qualified. The failure rate of export garments is relatively high. The main reason is that the label is not qualified.