Exclusive Interview With India Electricity Supplier Snapdeal CEO

Recently, India media Economic Times reported that Alibaba recently launched is also ready to open up India online consumer market, and is preparing to cooperate with Snapdeal.

So far, the two sides have not yet reached a specific agreement.

Tencent technology visited Bangalore, India, Bangalore, and interviewed Snapdeal founder and CEO Kunal Bahl. For this reason, Kunal Bahl told Tencent technology that information about Alibaba's cooperation with Snapdeal was only speculation.

Kunal Bahl has praised the Alibaba and Jingdong of China's electricity supplier company. They believe that both have carried out a very successful IPO this year.

From the perspective of future development, the next Alibaba and Jingdong will come from the same large scale India electricity supplier market.

Compared with Alibaba and Jingdong, Kunal Bahl believes that the mode of Alibaba is more suitable for India. The reason is that India is a large population like China, but the characteristics of India market are that the population is relatively dispersed and homogeneous, not as concentrated as Chinese population.

"We learned a lot from the Alibaba."

Kunal Bahl told Tencent science and technology that Snapdeal's mode is similar to Tmall to some extent, Alibaba does not do express business, but rather makes rookie network with partners, so is Snapdeal.

This should be why there is such a huge disparity in the scale of Flipkart and Snapdeal financing.

In the India infrastructure far behind China, and may seriously restrict the development of India e-commerce, Flipkart and Snapdeal choose different development paths.

Flipkart will get more than $1 billion in financing this year. It will build more warehousing and logistics. Snapdeal will learn from Alibaba mode and only raise 100 million US dollars. It will rely more on partners in logistics and express delivery.

Different from Snapdeal's choice today, the gap will also emerge after a few years.

In the United States layout of the India electricity supplier market, Alibaba and Jingdong also pay close attention to the booming market of AIA.

Kunal Bahl admitted that he recently met with Alibaba overseas leader and Jingdong vice president Xu Xinquan.

Xu Xinquan and Ceng Renhua, President of the electricity supplier, joined Jingdong in April this year and are now responsible for the overseas business of Jingdong.

At present, whether for Alibaba or Jingdong, Snapdeal is a good choice to enter India's emerging electricity supplier market.

A Chinese entrepreneur told Tencent science and technology that he observed the CEO of Flipkart and Snapdeal, and felt that Kunal Bahl was a strong person with strong handshake. Both Jingdong group CEO Liu Qiangdong and chairman Ma Yun of Alibaba board were also very strong, but Ma Yun did not meddle in business. Snapdeal was more likely to cooperate with ALI from the perspective of character.

Since 2010, Snapdeal has raised $202 million, including eBay, Intel and Bessemer Venture Partners.

Snapdeal is the India electricity supplier website that is just the same as Flipkart.

The Snapdeal business model is similar to Alibaba, where employees look for potential vendors and then approve them to join Snapdeal.

Kunal Bahl has said that the ideal business should establish a long-term relationship with Snapdeal, preferably exclusive cooperation.

After Snapdeal approves the seller, it will deal with subsequent matters, including paction, delivery and logistics.

The merchandise is delivered to the user in the Snapdeal brand packaging box.

Snapdeal is fully responsible for mail and packaging, and the user does not contract with the seller.

Snapdeal provides products from more than 30 thousand enterprises in India with over 5 million species.

The website is trading more than $1 billion a year.

Snapdeal is currently considering listing in the next 1 and a half to 2 years.

Kunal Bahl often goes out. Its important task is to attract external investors and prepare for IPO.

"We are the leaders in the fastest growing field of India. Those who miss the opportunity to invest in Alibaba will never miss India again."

Snapdeal has plenty of reasons to be confident. The reason is that market research firm Gartner's report shows that in the fourth quarter of 2013, India's smartphone sales increased by 166.8%, becoming the fastest growing market for smartphone sales in the quarter.

Even so, India smart phone users still do not exceed 200 million, compared to its 1 billion 200 million population gap is obvious. In the future, as the price of smart phones decreases, more people will enter the online shopping field through mobile phones instead of PC, which laid the foundation for the development of India's e-commerce.

From last year to now, the number of Snapdeal customers who log on to their websites through mobile phones has increased from less than 10% to over 50%.

Kunal Bahl told Tencent technology that there are many differences between the Chinese electricity supplier market and the India electricity supplier market, and there are many similarities.

"China's offline retailing is more developed, which means that India's electricity providers will be even bigger than China's."

Kunal Bahl said that in China, electricity accounts for 9% of the retail market and only 0.5% in India.

The future electricity supplier may account for 20% of India's retail market.

Kunal Bahl revealed that 20 million of the 1 million phones sold every quarter were sold.

In the future, India mobile shopping will be the main channel. This year, the India market will grow by 100% and Snapdeal will reach 300%.

At present, Amazon and eBay are keen to develop the India market and threaten India's local e-commerce enterprises.

However, the story of Alibaba and Jingdong beating giants from Chinese counterparts inspired India colleagues.

Kunal Bahl said Amazon is a good company, which has been very successful in the US market, but not in the non US market. Snapdeal will not be afraid of competing against Amazon's multinational giants.