POOVE President Chen Jinbo CEO: Deepening Brand Value Is A Good Ecological Way.

Recently, the website of POOVE youth home has surged online. When it comes to the far-reaching significance of building the first platform for China's youth interaction and public welfare, Chen Jinbo, President of POOVE (China) Co., Ltd., CEO, said.

"The strength of a person and an enterprise is limited. To promote the great cause of youth growth requires concerted efforts and concerted efforts of the whole society. POOVE is only doing its best to contribute to it." Recently, the website of POOVE youth home has surged online. When it comes to the far-reaching significance of building the first platform for China's youth interaction and public welfare, Chen Jinbo, President of POOVE (China) Co., Ltd., CEO, said.

POOVE was founded in Nanan, China in 1988. At the very beginning of its establishment, Chen Jinbo, as the helmsman of the enterprise, established the brand mission of "focusing on the growth of young people", and became an important strategic thinking of his operation brand. Over the past 27 years, Chen Jinbo has focused on POOVE's brand career, focusing on research and development, production and marketing of youth shoes, youth clothing and teenage accessories, and consistently providing safe and comfortable products for young people.

　　 Absorbed It is Chen Jinbo's philosophy of life and the secret of success. It is precisely in this spirit of concentration that Chen Jinbo led POOVE to create 23 industries in the field of juvenile exclusive products, making POOVE the fastest, largest and most influential young brand in China.

However, Chen Jinbo's dedication to the cause of young people is not limited to the development, production and sale of children's shoes and clothing products. In his heart, the all-round attention to the youth is the lofty goal he really pursues.

Chen Jinbo pointed out that although POOVE has been actively involved in public welfare activities for many years, it has provided a lot of care and help to the young people in need. But most of these moves remain on the material level, and the strength of enterprises is limited and the scope is bound to be limited. Therefore, he would consider starting from the spiritual needs of caring young people, and do some work for young people in terms of psychology, education and ideology. Chen Jinbo, who has a strong strategic thinking, has put his eyes on the concern of young people's ideology. This is a kind of humanistic concern and a self fulfilling social responsibility. This is the original intention of POOVE youth home.

　　 Chen Jin Bo It is believed that the new media and advanced information technology are the ways of communication and the channels of reliance on the trust of young people. Only by relying on and relying on this way can we make the care of the young people platform, long-term, continuous and all-round services, and achieve the maximum coverage.

Thus, under the active promotion and close attention of Chen Jinbo, POOVE joined the state ministries and commissions to create a network base for young people in China, and jointly founded the website of POOVE youth home, and successfully launched it online.

Since the launch of the website, many parents, teachers and other social insight people who have been concerned about the healthy growth of teenagers have had close interaction with the expert group on the POOVE youth home website. Through real-time, effective online consultation and answers, many parents who have troubled parents, teachers and teenagers have long been able to answer questions. The role of POOVE's youth home for young people's healthy growth has begun to show results and has aroused good response in society. At this point, based on the in-depth interaction with young people, the healthy ecological cycle system, which returns to the public welfare undertakings with brand strength and nurturing the brand potential with public interest value, is also becoming more and more mature.

　　 Chen Jin Bo It is said that after the establishment of POOVE youth home platform, we have formed a platform for long-term and benign interaction with the youth group, and we have been looking forward to the establishment of a benign ecological cycle, and we can really complete the closed loop. POOVE's reputation and influence among young people will also be further enhanced.

Fujian, Fujian Province, is the most densely populated brand gathering place in China. Here, the success of the "celebrity endorsement + advertising" mode has spawned the brand upsurge of the whole shoe and clothing industry in Quanzhou. However, as consumers' cognition of brand tends to be rational and comprehensive, brand enterprises need to dig deeper into the way of consumers' cognition and pay attention to consumers' experience so as to get consumers' favor and favor. To this end, in recent years, event marketing, member marketing, cross-border marketing, new media marketing and other brand marketing methods have gradually become a new way.

In many innovative brand marketing practices, POOVE has learned and learned, but will never drift with the tide. Choosing POOVE youth home website is another overturn.

Chen Jinbo pointed out that, first of all, POOVE not only provides good products for young people, but also provides spiritual food for young people. The POOVE youth home provides information about healthy growth for young people and parents, and helps them answer questions and doubts. This helps to enhance brand awareness and reputation and make consumers and brands sticky. Second, POOVE's youth home is undoubtedly a concrete manifestation of POOVE's focus on young people's growth. It is another wonderful deduction and sublimation of brand culture.

Brand marketing is moving people's hearts and creating surprises for consumers. POOVE's youth home carries POOVE's comprehensive care for young people's body and mind. This is a classic practice with a high degree of industry, a brand marketing innovation.

While adhering to the pursuit of excellent product brand, we can enhance the brand's added value and enhance the brand stickiness and loyalty of consumers, so as to achieve the formation of benign brand ecological cycle. This is Chen Jinbo's brand thinking. With such a unique brand thinking leader, we also have reason to believe that with the steady development of POOVE, teenagers will also get more and more practical care. In Chen Jinbo's words, the establishment of POOVE youth's home is not the end, but a beginning to focus on the great cause of youth growth.