Way Out For Time-Honored Brands In Garment Industry

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Xiaobian of the network to introduce to you is that the development of the garment industry is very difficult, and the old brand is moving towards branding.

In recent years, in order to adapt to the changing market development, the apparel industry has many humanized and high-end services, among which high-end customization has become a competitive market for many garment enterprises.

Under such a big background, the fashion industry has become brand oriented.

In this article, the Beijing Commercial Daily reporter will conduct an in-depth analysis of the status quo of the entire garment industry.

The clothing industry has always been a sunrise industry.

However, the low level of design and the lack of independent brands make the development of the garment industry difficult.

For a long time, the garment industry has created a large number of employment opportunities and foreign exchange income for our country, but this development mode is also declining. At the low end of the global apparel industry chain, the garment industry only has to earn a small processing fee.

With the increase of labor costs in China, the garment processing industry in Southeast Asia has gradually replaced China, which has led to many crises in China's clothing industry.

A few days ago, Zhang Pei, general manager of Hongdu group of Beijing (hereinafter referred to as "Hongdu group"), in an interview with Beijing business daily, said that the clothing industry must enhance its sense of innovation, expand and strengthen its own brand, and pform from production superiority to brand advantage.

Zhang Pei said: "with the rapid development of social economy and the improvement of people's living standard, people's recognition and demand for the cultural details behind their brands and products are increasing day by day.

For the apparel industry, this is both a tremendous pressure and an unprecedented opportunity.

Rushing to the past will occupy the high-end of the industrial chain and become the leader of the industry. "

In fact, China has become the largest clothing consumer and largest producer of clothing in the world, but it is just a large garment country rather than a powerful garment country.

The pressure of inventory, the lack of independent design style, the lack of professional talents, the imperfect industrial chain and the lack of gold content of the brand seriously hamper the development of China's garment industry.

In particular, some enterprises' brand concept is weak, which makes our garment enterprises become the processing factories of other countries' clothing brands.

Zhang Pei said

The garment enterprises represented by the group start early and have a high starting point, so they pay more attention to the establishment and maintenance of brands.

In Zhang Pei's view, Hongdu group has been committed to integrating the deep and unique culture of the enterprise into the brand of Hongdu.

If we insist on doing a good job of brand, we will pay more attention to the quality of products, and then we will cultivate more and better fashion design and industry management talents. With excellent talents, enterprises can improve their industrial chains and further improve their brand.

On the whole,

The industry is a labor-intensive industry, and the entry threshold of the industry is not high, leading to the core competitiveness of garment enterprises.

Facing the increasingly fierce competition in the garment industry, it is the key for garment enterprises to break the market and identify the market positioning of enterprises and grasp the expertise of enterprises to enter the market and build brands.