Levi'S Continued To Fall In The Three Quarter

Because

Continued weakness, Levi's Levi parent company Levi Strauss & Co. three quarter profit continued to decline, as of the three quarter of August 24, 2014, group net profit of 57 million 75 thousand US dollars in the same period last year fell to 50 million 620 thousand U.S. dollars, or 11.3%.

The three quarter

North American sales fell 2%, from 710 million US dollars in the same period last year to 697 million US dollars, the main reason for the drop in sales.

The decline in wholesale business resulted in a 2% decline in operating profit in the three quarter of the North American region, down from US $125 million in the same period last year to US $122 million, while sales in the European region rose 4%, from 275 million US dollars a year earlier to US $286 million.

The increase in European income mainly benefited from the rise in sales of self owned stores, and the operating profit in the three quarter of the European region rose 8% to 50 million US dollars, which was 46 million dollars in the same period last year, mainly benefiting from the increase in gross profit margin in the region. Sales in Asia increased by 10% from 156 million US dollars in the same period last year to 171 million US dollars.

Both retail channels and wholesale channels contributed, and the price increase also had some impact. However, the three quarter operating profit in the Asia Pacific region fell 23%, from 23 million US dollars in the same period last year to US $17 million, and the decline in operating profit was mainly affected by the bad gross margin caused by the substantial promotion in the Asia Pacific region.

As of the three quarter of August 24, 2014, the total income of Levi Strauss & Co. group was $1 billion 154 million 100 thousand, an increase of 1% over the same period of 1 billion 141 million 300 thousand a year ago. Gross profit was 562 million 200 thousand dollars, a 2% decline compared with 572 million 800 thousand a year earlier, and gross margin fell by 150 basis points, from 50.2% in the same period last year to 48.7%.

Levi Strauss & Co. Co. launched its business restructuring and cost reduction plan in March this year.

The first phase of the plan will reduce about 800 non retail and non manufacturing jobs in the next 12-18 months, accounting for nearly 20% of the total number of employees.

It is estimated that savings of $75 million to $100 million a year will be achieved in order to streamline the company's business and promote long-term profit growth.

The company said it had already spent $103 million by August 24, 2014, and the cost savings would be between $100 million and $125 million in the year to come, higher than expected.

Related links:

Japan Xun marketing group formally appointed John C. Jay as the international creative president of the group.

This position is specially designed for him.

He will be responsible for product and concept store design, brand strategy and advertising.

Since joining Fleece in 1999, John C. Jay has maintained a good relationship with XXX group for a long time.

Ryui Masa, group president, said the cooperation is related to the creative pformation of brand in innovation and publicity.

He said, "effective advertising to customers is now more important than ever, especially the fast selling group is developing the international market rapidly.

I believe that John C. Jay will be a good time to join our team.

His experience and background in retail, design and advertising will contribute a lot to our advertising campaigns. "

Fast selling group owns UNIQLO, GU, Theory, Comptoir des Cotonniers, Princesse Tam.Tam and J Brand and other brands.

Among them, the leading brand, UNIQLO, now has 1400 stores in 16 countries.

The group will make its financial statements for 2013/2014 in the near future by the end of August.

Sales in that year amounted to 7 billion 100 million.

This makes it possible for company management to expect sales in the next financial year to reach 10 billion 50 million.