Transformation Of Retail Industry To Avoid Bad Luck

After the golden day of the retail sales season, data from the market research company, China Yikang, showed that the retail sales and retail sales in 2014 thirty-ninth to 40 weeks (9.22-10.05) fell by 20% over the previous year, down by 20.8% and 22.8% respectively, while the retail sales of refrigerators decreased by 15% compared with the same period last year, the retail sales decreased by 10.3% compared with the same period last year, the retail sales volume of washing machines decreased by 15.6% compared with the same period last year, the retail sales decreased by 11.2% year-on-year, and the retail sales of air conditioners decreased by 12.7% compared with the same period last year.

The above findings undoubtedly add another case to the transformation of retail industry.

Things are much more than that. "Fat east dreams of broken Utopia", "the death of Shandong triad, Zhang Jisheng's self defeats", the latest developments of two well-known retail enterprises, brought more sighs and sighs to the industry.

"There are only three pieces left in Zhang Jindong's household appliance retail business."

"(Zhang Jisheng) once a retail trader, he was later the age of Wong Kwong Yu, and now is the Ma Yun era."

Witnessed the industry's butterfly industry insiders in WeChat circle of friends message.

Zhang Jisheng founded the triad, its commercial sales for ten consecutive years ranked the first in the country; the National 863 plan, it has been identified by the Ministry of science and technology as the only enterprise of modern logistics demonstration project of electronic commerce. The downfall of the brilliant triple today is attributed to Zhang Jisheng's two strategic mistakes: first, the triple household appliances did not come out of Shandong Province, and when their third affiliated companies were listed, Suning, Gome and other future competitors were still in the bud; the second was to enter the real estate industry in a big way, and the triple alliance was the leader in the field of Commerce and circulation.

The regional retail chain enterprise, which is committed to the "retail industry", will be forced to retreat from Henan.

Yu Donglai, chairman of fat Donglai group, said in mid September, "except for Xuchang Times Square store, all stores will be closed or transferred within 3 years. Closing operations started in September 22nd.

This chain retailing enterprise, which does not exist at a speed and scale, considers quality and employee happiness as a consideration, and makes customers and employees happy, has failed to realize its idealistic feelings of creating people in the East and "dream" in the market rule of "survival of the fittest".

After eleven, Yu Dong Lai repeatedly said on his micro-blog: Why are some employees insatiable? I will try not to condone excessive greedy people. I will make the labor shop open again, and it will be better and prettier!

"The capital market should be launched as soon as possible." A young journalist who has long been concerned about the Internet industry has given prescriptions to fat east.

stay Retail Zhang Jindong, who has been immersed in a long time, is also familiar with the power of capital.

In October 9th, Suning announced the completion of an employee stock ownership plan of 528 million yuan, of which Zhang paid 396 million yuan. The plan involves 1200 people. Besides top management, it also includes managers, information technicians and special contributors to the company.

The industry interpreted Suning's move as "talent strategy". It is intended to stay and attract talents during the transition period. The shareholding plan covers the front-line employees of online and offline businesses, and is conducive to the implementation of corporate transformation strategy.

The transformation of the Internet has made sunning cloud business lose money. But data show that the two quarter of this year narrowed the losses, "we expect the three quarter will show good performance".

In the second half of this year, Gome, which is exploring the way of home appliance retailing along with Suning, has also accelerated the development of online business.

How can the retail industry be transformed? What kind of rhythm should be used to transform? How can we achieve effective O2O?

　　 Under the line The growth of retail market is weak or even negative, and the growth of online retailing is also slowing down. Triple and fat east only provided failure cases, and successful cases have not yet appeared, and Ali will not appear again second. Retailers can only cross the river by feeling the stones.

All businesses are Internet based, all brands will personification, all consumption will be entertaining, and all popular will integrate urban and rural areas. In the face of the upcoming trend of "new four modernizations" in the 80's leading consumer market, rising The retail enterprises will have a hard journey of exploration and transformation.