Wangfujing Electricity Supplier Said Sales Of Nearly Ten Million In September

October 13th, a few days ago, Wangfujing online shopping mall provided its sales data for September. Data show that the Wangfujing online shopping mall in September sold nearly $10 million in a single month, orders exceeded 15000 single month, according to this calculation, the average unit price of about 667 yuan.

according to Wangfujing Data provided by Wangfujing E-Shop In September, sales increased by 148% over the same period, of which 60% were the main station sales and 1 million 500 thousand were independent visitors to the main station. Conversion rate 1.4%.

In addition, the third party channel and group buying sales account for 23.1%, while mobile terminal WeChat shopping and mobile mall account for 16.9% of the total station sales.

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Community O2O is a heavy asset company. The reason is that the main battleground of Internet products is online in the past, and the focus of O2O products must be online. Whether it is based on community logistics, services, sales, etc., the expansion of offline resource channels is important.

But we can still see some stupid companies, clearly saying that they are integrating high-quality projects in idle resources in the community, but they are actually feeding the logistics delivery team. Then there is a very wonderful phenomenon. Under a platform called O2O, the platform has to purchase its own staff to the supermarket, and then distribute it to the speed limit of logistics for one hour. Iron brother can not help asking, is it related to O2O's half price? And the company can get the valuation of billions or dollars. Is the world a bit crazy?

Since it is the O2O of the community, it is necessary to make the most of the whole segment as crowdsourcing to the groups that can work for themselves. Efficiency and quality can be maximized.

Therefore, it is hard to choose the pseudo O2O of self built heavy mode.

As mentioned above, the most important part of the community O2O and even the whole O2O industry is offline. But entrepreneurs in the internet background often know this, but they still tend to be biased.

Its important performance is that external data tend to be online user settlement data. There are few disclosures on the line: how many co operation businesses, how many crowdsourcing delivery personnel are almost confidential, and often see the founder giving speeches on the line UI, but the cooperative store can only see the small cards of the cash register.

A large part of O2O companies are extremely ignored or even ignored by offline companies, often outsourcing to the street companies to do so, and they only accept the access volume. This is a big mistake. According to tie Ge, offline stores must be a key project, not only to connect users to businesses, but also to continuously stimulate users' attention in marketing, planning and related policies, so as to achieve the ultimate goal of importing online from offline. Because only users who rely on this line can be truly high-quality users.

Because of the secondary eccentricity, we can see a lot of entrepreneurial O2O companies on line to buy key words, do advertising but the line is rare. Of course, it is not advertising, but overall planning.

This does not mean that there are some details in the implementation, although these are details, but if the operation is not proper, the whole project may be destroyed.

For example, recently, many friends have been communicating with tie Ge to pay attention to the convenience store in the community. They want to make a mobile system to move the products from the convenience store in the community to the online user. It looks good. Oh, it's great. However, careful study of various problems is quite critical.

First of all, many offline convenience stores are forty or fifty year old middle-aged people. The conditions and level of touch net are relatively poor. How to make them use your system's receipt is a big problem.

Secondly, the price of a large part of the convenience stores in the community is opaque, that is to say, convenience store owners are more fully against the price. You can compare the price of the convenience store in the community, and there are several prices of farmer's spring mineral water.

Third, the users of the community are the residents of the community. Under the premise of no obvious difference in convenience store products, the user instinctively chooses the nearest convenience store order. So there is a problem: even if you do not use your system users or me, why do I use your system? That is, the system is almost useless for the merchants to improve the absolute new users. How can we get business trust? And if the problem is not solved, businesses will not be able to take the initiative to use it. How can a beautiful UI rely on people online? I can only use "no words" to describe the mood at that time.

The above three problems may be the problem of entrepreneurship in the O2O community. The problem is not terrible. We can not see the problem. If the above problems can be resolved, I believe that the entrepreneurial team will not fail to invest in the good intentions and money of investors.

All of these companies do not name them.