Pursuit Of Excellence, Lin Huafeng Deduce Wonderful Life

Lin Huafeng sat in front of us with a smile.

He is the kind of person that you like when you meet.

The upright face of the party is firm and resolute.

Pursue excellence and create brand myth

Describe the vicissitudes of life.

From a young age, Lin Huafeng is an intelligent child. In primary and secondary schools, he has always been the best in the class.

In 1988, he went to Changchun to take part in the Olympic mathematics competition and physics competition. He got excellent results and received a cordial reception from the headmaster of Jilin University of technology. He praised him as a top student and had an unlimited future and became an example for his classmates.

As a teacher of the people, his father has repeatedly told him to study hard and make good progress in the future, so as to serve the motherland and the people well.

Ideal is the sun of life.

In his youth, Lin Huafeng took the famous revolutionary martyr Li Dazhao's famous saying: "only knowing that leaping forward, knowing only the flying eagle" is his motto.

In 1988, Lin Huafeng entered the Jilin Industrial University with outstanding achievements, like a dragon entering the water and a bird entering the mountains. He wanders in the ocean of knowledge, actively demands progress, and joins the Communist Party of China honourably at the time of the great three years.

He also served as the Deputy Secretary of the college and the Minister of the life of the student union, and has been selected as the "outstanding student cadre" of the school and Changchun.

After graduating from the University, he was assigned to the work of Beijing North group. He was enthusiastic about his youth. He started his work. He was red and red. He was praised by his leaders and comrades.

But he was not satisfied. He thought of his father's words again: "a good man must do something in order to be proud of himself."

So, with his ambition, he resigned from his enviable job.

In Beijing, after several rounds of business in the sea, in 1997, the Beijing economic and Trade Center was established. It belongs to the China Merchants development company of the Ministry of domestic trade, and Lin Huafeng served as general manager.

His entrepreneurial career began.

In 1998, the state ministries and commissions reorganized, diverted the third industry and implemented their own profits and losses. The Beijing EHDA trade and economic center implemented the general manager contract system, and conducted independent accounting.

Lin Huafeng is ambitious. He is determined to make the company stronger and bigger.

With the continuous expansion of the company's scale and rapid updating of products, Lin Huafeng set up a wholly owned subsidiary in Tianjin in 2001 to meet the huge market demand.

But Lin Huafeng was not satisfied. In order to better capture the domestic market, in 2003, he created the "air angel ANGEL SKY" trademark in mainland China successfully registered, and opened the first commodity counters in Beijing new China children's goods store, thus beginning the "air angel" to the high-end market to enter the first step.

Walking into the streets and lanes of Beijing, you can see children's "angel angels" brand shoes and clothes at will.

Speaking of this, Lin Huafeng's face was joyful.

He said that he created the "air angel" brand shoes and clothing, which is not only to give children the beautiful appearance of the appearance, but also to make the children have an angel of pure spirit, but also to grow healthily with them and become the pillars of the country and the nation.

Liang Qichao, a sage, said, "a young man is a strong country."

"Ten years of trees, one hundred trees."

Nurturing should start with children, and it is a long-term undertaking and can not be relaxed at any time.

It is Lin Huafeng's character to be first and always go in.

He has insight into the domestic market and feels that "air angel" brand shoes and clothing have great potential for profit.

He said to his employees, "we are catching up with the times. Reform and opening to the outside world have set us wings to take off. We need to take advantage of the situation and let more children wear" air angel "shoes and clothing.

Lin Huafeng was confident and vigorous, taking the Beijing market as the core and taking the North China market as the base. In 2004, he entered the Southern China, northeast, northwest and Southeast markets in an all-round way. The air angels sprung up in the spring rain of reform and opening up and thrive in the fertile soil of the market economy.

From then on, Lin Huafeng's company took the fast lane.

The market is the touchstone of products. "Air angel" brand children's wear and children's shoes are beautiful, generous, fashionable and durable, and are welcomed by parents and children.

But Lin Huafeng knew that if he wanted to remain invincible, he must go beyond it.

Therefore, he worked hard and worked hard to improve his traditional business strategy. In 2005, he established the Guangzhou Hao Hun shoes and Garment Co., Ltd. in Guangzhou.

It is really a year to a new level, which makes business peers look alike.

Then, good things follow.

In 2006, Beijing Yi Hao Da Economic and Trade Center acquired the name of Hongkong Hong Xuan international group. Lin Huafeng served as the general manager of Hongkong Hong Xuan International Group, and registered the "air angel ANGEL SKY" trademark in Hongkong, thus opening up the overseas market.

In the same year, he also reached strategic cooperation in Holland's Mongolian shoes shoes company, introducing the company's design concepts and production management methods, and acting BRAQEEZ brand in China, and made firm strides for the company's internationalization.

In just a few years, how did this happen?

Since then, the economic and trade center of Lin Huafeng has achieved the development mode of production and sales, and has established a diversified sales channel for wholesale, retail, foreign trade, self run and franchise chains. It has achieved an average annual growth rate of 40% over the years, attracting many dealers to cooperate with each other and forming a spectacular "air angel" tribe.

From Beijing to Hongkong, from brand creation to millions of loyal consumers, from the single operation of children's shoes project to the chain store of children's shoes and shoes all over the dozen years, the struggle for more than ten years is an important course for enterprises to turn from Lane thinking to golden light Avenue.

Lin Huafeng built up a brand myth by courage and wisdom, and was praised by thousands of parents and children.

Lin Huafeng succeeded!

Conspire to develop and build a fortress

Businessmen know that there is such an unwritten market rule in the market: women and children make good money.

But look at the market, in the "law" before, many businesses, especially children's wear and children's shoes enterprises, but few success, the reason is that children's clothing, children's shoes mixed up in the market, the quality is uneven, sales channels are not smooth, and therefore difficult to weather.

However, when market experts feel deeply sorry for Chinese children's clothing enterprises, Lin Huafeng's "air angel" brand of children's wear and children's shoes has gone out of the market like a black horse, so that many investors and business colleagues have taken a close look.

After examining and understanding the experts in many ways, the experts finally unveiled the ten advantages of creating the "sky angel" children's clothing to join the castle: 1. mature mode; 2. surpass the profit margin; 3. 3. rich products; 4. strong brand promotion; 5. efficient management mode; 6. special regional privileges; 7. pre sale support; 8. professional training; 9. sufficient flexible and preferential supply system; 10. new cooperation concept.

The market is the touchstone of the most authoritative brand.

The "angel in the sky" has made brilliant achievements in the business sea.

Today, enterprises produce 100 thousand pairs of children's shoes and tens of thousands of garments, forming a large children's shoes enterprise model with the integration of manufacturers, shopping malls and franchisees. Its unique business philosophy of 1+1 2 is far ahead of the children's wear market.

Most of the children's brands in the market are either clothes or children's shoes, so it is easy to lose potential consumers.

In the face of market opportunities, Lin Huafeng boldly innovates, perfectly matching children's shoes and shoes, giving consumers more choices and more perfect and harmonious feelings, so that investors' market can also win the profit of 1+1 2.

Speaking of Lin Huafeng, speaking of "air angel" brand children's shoes, Xi'an's investor Xiao Yan is grateful and praised.

She said, "choosing an angel in the sky is the most proudest thing in my career.

I used to do a lot of business before, and what clothes and appliances tried, but I failed.

The reason is that my agent's brand dealers simply did not expect to make the business real, good and big, but only for the sake of instant profits, so that they could join in the payment.

Can we think of it without losing money? But collam has great respect for the brand. We have conducted a rigorous inspection of the qualifications of our franchisees, the location chosen by the shops, and the passenger flow. Even the arrangement of clothes and children's shoes should be systematically trained, so that we can ensure one hundred percent of our business profits.

I thank Lin Zong in my heart. "

A reputable brand is inseparable from strong brand publicity. Lin Huafeng is well versed in his theory.

He was willing to invest and set up the most perfect market publicity framework for franchisees. Whether it is network promotion or television, radio or large-scale promotion activities, franchisees enjoy the "air angel" brand effect.

Through propaganda, the "air angel" brand is more popular among the people, and the economic benefits of franchisees have also increased significantly.

Because of many successful franchisees, the "sky angel" joined the castle is very strong.

As a result, the "sky angel" children's clothing has a strong competitive power and has become a remarkable business in Beijing.

Lin Huafeng is also known as "the proud son of the business world", a rising star.

But Lin Huafeng is very modest. He said: "the Chinese children's wear market has a long way to go. We only have ten times to work hard to create a more valuable brand of children's clothing and create a better future for children's clothing market.

"More beautiful, more dreams" is the advertising slogan of air angels.

We believe that Lin Huafeng's enterprise will be more prosperous and will have a bright future.

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Love no trace, show the feelings of the child.

Walk into Lin Huafeng's company, indoors, spacious and bright; workshop, machine roar.

Everywhere is full of vitality and prosperity.

There are hundreds of employees in the group company from different backgrounds, but their personality is different. But they share a common feature, that is, they are all smiling and energetic. What kind of magic tricks do Lin Huafeng have to bring their employees together and make them contribute to the company's take-off with joy and solidarity? For this, Lin Huafeng laughs, he tells an fairy tale that has been read for an hour.

The north wind and the sun compete to boast that their abilities are stronger than those of the other. When they argue with each other and face each other, they come to an old man in a coat. The sun says to the north wind: whoever can get the old man to take off his coat first is the most capable person.

The north wind agreed and said very proudly: "of course, I am the strongest in the north wind. You see, I will let the old man take off his coat at once."

Speaking, he drumming vigorously and blowing at the old man.

The harder the blow, the more tightly the old man would coat.

Finally, the north wind had to shake its head and admit defeat.

At this time, the sun emerged from behind the dark clouds and smiled gradually to increase the temperature.

The old man continued to wipe his sweat, and then he took off his coat.

The sun then said to the north wind, "warmer and considerate is better than forcing others hard."

Lin Huafeng said, "this is a thought-provoking story. I let my staff work in a happy and harmonious way to maximize their value.

The name of our brand is "angel in the sky". We hope that our employees will have an angel like pure love. The core of our business is love, strive to help others, and let employees know that they are masters of the company, no matter how humble their efforts are, even if they are only a drop of water, they must moisten their feet.

Warmth and love are the highest level of leadership.

Employee's heart, company's root.

Lin Huafeng gathered more than 200 employees' hearts.

They know their families, hobbies and personality well.

He is like a magnet, attracting people around him; and like a fire in winter, it warms the hearts of employees.

He enthusiastically dispel worries for his employees and become employees' close friends.

He sends moon cakes to his parents every Mid Autumn Festival.

And go deep into the workshop and staff to celebrate the Mid Autumn Festival.

Wang Qi's mother got cancer. After he donated 2000 yuan, he organized his employees to donate money.

In the logistics department, an employee called Wu Yuanyuan had stomach perforation. He hastened to call deputy general Li Guilian to send him to the hospital in time to save him from danger.

Lin Huafeng attached importance to the corporate culture and actively promoted the concept of gratitude. He told the staff: "good at filial piety" and a good employee, first of all, those who know how to be grateful to their parents.

The excellent performance of employees is the result of parents' training and support.

In order to express his gratitude to his parents, Lin Huafeng decided to award outstanding employees 300 yuan from his parents' monthly salary in 2011, directly hitting his parents' bank accounts.

The vast number of employees and their parents were greatly encouraged and moved.

When the father less than his father received the money, he said to the letter below, "boy, you must work hard. Such good leadership is our blessing."

Xiao Wang's parents live in the countryside. When his father receives money, he says, "my son made a profit in the company. I got one at home. I never thought there would be such a good man in the world."

With the concern and encouragement of Lin Huafeng, the staff have fulfilled their duties, striving for the first place, and are thinking of customers wholeheartedly, making every effort to contribute to the development of the company.

One autumn day, a customer came to the mall asking for a pair of children's shoes to be replaced, and said that it was bought two months ago. Now they are put out to the children, but the children's feet grow too fast, the shoes are small, and they can't get in.

After two months, the customer could not say anything, but the salesperson Xiao Hu warmly received her, and gave her a pair of shoes of the same value and style.

The customer never met such a good shop, so considerate waiter, very touched, second days sent a thank-you letter.

After knowing this, Lin Huafeng praised Xiao Hu at the head office. He said with earnestness: "customers are God, can not be put on the lips, must be implemented in action, money can be lost, people must not lose!"

In a person's persistent pursuit, there must be a deep love.

When asked how Lin Huafeng viewed social responsibility, he said his voice: "I am a private entrepreneur, but I am a member of the party. I will never forget the solemn promise of the party."

He resigned from the sea and went into business and worked for many years as a member of the Communist Party. He was once confused and worried that he would be far from the party organization. With his persistent belief and in the rush of business, he never forgot to go to the talent center that regularly kept his personnel files and voluntarily pay the party membership fee and fulfill the basic obligations of a party member.

He was still concerned about the major events inside and outside the party when he was Secretary of the League Committee. He could not see the red tape. He carefully read the spirit of the important meetings of the party and the state published in the newspaper. He earnestly studied and ponder deeply, with a heart of innocence, and never forgot the responsibilities of his party members.

It is through understanding the spirit of the plenary session, the work report of the government and the theory and practice, that he has his own understanding of vigorously developing the socialist market economy, building socialism with Chinese characteristics, Scientific Outlook on Development, and building a harmonious society. In the party's policy orientation and the National Development priorities, Lin Huafeng sees more business opportunities than others and grasps the opportunity.

Lin Huafeng's company is increasing in efficiency. He is proud of paying back to society and becoming a taxpayer in the capital.

As a party member, he has the power to make more contributions to the society and to add glory to the party flag.

With the expansion of the company and the increase of personnel, Lin Huafeng finally realized his another ideal. After the approval of the Fengtai district Party committee of Beijing, six party members of the company officially joined the general Party of the right wing Association. Since then, the air Angel team has a stronger and stronger core of leadership, and the corporate culture has been more effective. Many employees are actively demanding progress. The exemplary role of the party members has been highlighted, and the cohesion and centripetal force of the company have been further enhanced.

In 2008, after the Sichuan earthquake, he first led the team to donate money to the disaster area, and provided clothing and shoes to a school, which was praised by teachers and students.

On the evening of January 19, 2009, the 2008 China education year news personality Awards Gala was held in Beijing. As a donation unit, Lin Huafeng attended the party and donated 70 thousand yuan worth of clothing to 159 students in Xining village, Xining.

At that time, star studded stars were bustling.

But Lin Huafeng was hiding in a place where the glowing lamp could not shine. He had a cordial conversation with Ma Fuxing, a legendary teacher who had broken his arm to write a life, and watched the mountain village with his whole life. He inquired about the children's life and learning situation, so that the reporters present were very moved and praised him for not enjoying fame and wealth. He was a selfless devotion.

The Taiyang village of Beijing is a non-governmental charitable institution specially designed to provide prisoners with no compensation for their minor children. There are more than 100 children.

For several years.

Lin Huafeng provided the children with seasonal clothes and shoes on time, and even the children's costumes were provided by him.

Whenever he came to Sun Village, the children were surrounded by a Lin uncle's cries.

Listening to this tender voice, seeing the children wearing "air angel" brand clothing, smiling like flowers, Lin Huafeng felt very happy.

Zhou Qipeng is a hard child in Taiyang village. He studied very hard, because his parents both left him and couldn't continue to finish their studies.

Lin Huafeng learned about his situation and contributed generously to him. He also helped him to learn from Beijing logistics technology school.

He was paid tuition and living expenses every year to buy clothes and school supplies for him. Lin Huafeng also told him to study hard and call on business.

The two people are getting more and more enthusiastic.

His wife and daughter are his dearest loved ones, but he feels that they spend too little time with them and owe them too much. He goes to Guangzhou today, goes to Fujian tomorrow, flies to Hongkong the day after tomorrow, and runs out most of the year.

Seldom care about family.

His wife is a middle-level cadre directly under the central government. He is also very busy at work, but he understands and supports him very much. Because his wife knows how much he has done beyond the ordinary people's hardships and efforts behind the aura of a successful entrepreneur. In his wife's mind, he is a smart businessman. He is also a striving for ideals, conviction, courage and dedication.

Under his influence, the 10 year old daughter, Lin Zhichen, is also full of love and love for public welfare. She keeps good clothes in her small clothes and used stationery, so that she can give her children to the sun village. She helps the pupils in remote and poverty-stricken areas. She does not hesitate to send her favorite toys and books. Every time the school calls for donations, she actively responds to collecting money that she has saved when she is lucky.

Willow willows do not know.

Lin Huafeng has done so many good deeds but never publicized.

When asked by reporters, he said lightly, "this is what I should do."

People praised him for having a heart of gold.

Success involves hardships.

Struggle reflects brilliance.

Over the past more than 10 years, Lin Huafeng's products have been recognized by the state departments for many times. They have been awarded the "quality and credibility" demonstration units. He has also won the "love people" award issued by Deng Pufang, chairman of the National Federation of disabled persons.

This is Lin Huafeng, an ordinary entrepreneur. Over the past decade, he has devoted his affection and his love to his beloved people to thousands of parents and children.

With your courage and wisdom, you will strive for a wonderful life.

Let's wish his company prosperity and prosperity. We wish him every success and make a greater contribution to China's children's clothing industry.