Leather Exports To Russia Are Blocked, Haining Enterprises Actively Break Through

17, reporters visited Haining leather clothing market found that due to the sharp decline in the Russian market sales, the export of some leather garment enterprises were affected.

This year, the number of Russian leather garments exported to Russia continued last year's trend, and continued to fall sharply, which has brought impact to Haining's leather clothing exports.

According to statistics, in 2003, Haining leather garments exported 150 million US dollars in the Russian market, but last year, the export volume dropped to US $64 million 30 thousand, and the export volume is expected to fall to US $30 million this year.

It is understood that Russia is the largest export market of leather garments in Haining, accounting for 80% of the export of leather garments in Haining, and played an important role in promoting the development of leather clothing industry in Haining.

But since 2003, the sales of Haining leather clothing in the Russian market have gradually shrunk, which has greatly affected the development of leather clothing industry in Haining.

Market participants said that before 2003, the Russian leather clothing market was in great demand, thus promoting the prosperity of the leather clothing market in Haining.

Since 2003, along with the implementation of the new Russian Customs Law and the process of applying for accession to the WTO, the risk of Haining's leather clothing exports to Russia has increased, resulting in an annual decline in exports to Russia.

Faced with the situation of export obstruction to Russia, some of Haining's leather clothing export enterprises are in low spirits, and some enterprises simply reduce or abandon trade with Russia.

In this regard, some experts believe that Haining leather clothing exports to Russia sharply reduced, both Russia's restrictions on policy factors, but also related to the shortcomings of their own development.

Because Haining's leather clothing exports to Russia are mainly middle and low grade products, the added value of products is low, and the development strategy has not been adjusted in time. The competitive advantage has not been comparable with those of Vietnam, India, Turkey and other countries.

Such factors as RMB appreciation, export tax rebate and price rise of raw materials have increased the production cost of enterprises to a certain extent, resulting in the reduction of profit margins and the shrinking of market share.

Facing the current situation, some Haining leather and clothing enterprises have begun to realize that, to get rid of the development dilemma, one is to forge ahead, constantly improve the product grade and added value; two, we should actively develop new market, implement diversification strategy, weaken the dependence on the Russian market, reduce the risk of trade market; the three is to carry out multi-level marketing channel construction, both internal and external marketing and the construction of a diversified marketing network.

At present, many enterprises are making efforts in this direction.