Anta PEAK "Secretly Fight" To Promote Cooperation Between NBA And CBA

Two months ago, NBA global president David Stern publicly expressed his high regard for China's market in the domestic media. The key step is to cooperate with China's CBA alliance.

This month, cooperation between NBA and CBA has already begun to emerge.

It is the Anta and PEAK from Quanzhou that contributed to this cooperation.

The CBA alliance has a history of 12 years. It has trained Yao Ming who played for the Houston rockets and Yi Jianlian, who joined the Milwaukee bucks this summer.

Just because of this, NBA and CBA have realized the necessity of strengthening communication and cooperation.

The launch of Anta star training camp and the cooperation between PEAK and the Bucks indicate that the curtain of cooperation between NBA and CBA has been officially opened.

"Anta rockets three swordsmen" (left, right two, right three), Anta formed "rocket three swordsman" on the 15 day. Anta announced a contract with Houston Rockets player Bunch Wells at a news conference held in Houston. At this point, Wells, Francis and Scola, three of the Rockets' strength teams, formed the "Anta rocket three swordsman" and will join the Anta Star Training Camp together.

At the same time, the CBA Anta Star Training Camp project was officially launched. Houston Rockets coach Rick Adelman will take the lead in the training camp. Adelman has coached NBA team for nearly 20 years, and is known as the "tactical master" of NBA because of its resolute implementation of the Princeton system.

In the future, the marshal will take his "Princeton" tactics to guide Anta star training camp to provide guidance for China's most potential young players in CBA. In addition, Wells and Francis and Scola composed of Anta rockets three swordsmen, as CBA Anta star training camp, will have the opportunity to communicate with China's most potential CBA young athletes.

Wells, who just signed a contract with Anta, said excitedly: "in the locker room, we are always discussing which Chinese sports brand is better, and now I will be one of them."

I am honored to be a member of the Anta family.

I know there are many people in China who love basketball. There are many rockets fans. I am very willing to learn from the young players from China and I am very excited to look forward to seeing my fans next year.

Bunch Wells was originally in the NBA Sacramento kings and joined the Rockets in the 06 - 07 season. He is a versatile player combined with defenders and strikers.

PEAK's presence at the Bucks home is unique.

At 10 a.m. Milwaukee time on December 19, 2007, PEAK group and NBA bucks jointly held a press conference on exclusive strategic cooperation between bradely and the bucks.

At the press conference, Xu Zhihua, deputy general manager of PEAK group and Mr. Larry, general manager of the Bucks, announced that from the beginning of this season, the two sides will officially launch an exclusive cooperation with a cooperation period of 3 years.

It is understood that the cooperation between PEAK and the Bucks will take the first step in the form of "field advertisement". Chinese consumers will soon see PEAK's advertisements at the Bucks' home. After that, the two sides will jointly organize PEAK NBA basketball baby selection and PEAK - bucks basketball summer camp.

The selection of PEAK NBA basketball baby will be selected from the existing professional and non professional basketball cheerleading members in China. The final selected baby will perform on the stadium of the bucks and other teams. At that time, more Oriental cultures and elements will be added to the NBA competition. The PEAK bucks basketball training camp aims to select excellent talents from all the young basketball lovers in China to enter the training of the bucks. This activity can not only prepare reserve talents for the Bucks, but also make more domestic basketball lovers truly understand and participate in the internal operation of the NBA team.

The competition for basketball resources is upgraded. NBA has a natural connection with the sports industry. This resource is particularly valuable for the sporting goods industry.

In recent years, the competition for NBA resources has gathered between two springs and enterprises.

From the initial PEAK into the Rockets home advertising, signed NBA stars in succession, from PEAK to become China's official NBA market partners and Anta's strategic alliance partners. Now, both sides have introduced the US NBA resources into the Chinese basketball industry, and commented that this is not only a manifestation of the growth of sports goods enterprises and sports enterprises, but also to a large extent, promoting the development of China's basketball industry towards internationalization.

Li Yuanwei, director of the basketball center, said, "on the one hand, young players are the future of basketball development. As a long-term strategic partner of CBA, Anta has launched the CBA Anta star route plan this season to train Chinese basketball stars.

The cooperation between CBA and NBA team in training young players in China can be regarded as a pioneering undertaking, which has a positive effect on the development of Chinese basketball.

On the other hand, the Rockets are a mature NBA team, with a scientific and complete training system, which is worth learning from Chinese basketball. Since Yao Ming joined, the Rockets have had a great influence on the Chinese basketball market.

With Yi Jianlian's joining, the NBA Bucks' attention is increasing in China. The major Chinese enterprises have long been eager to win the battle, and the great business opportunities of the bucks are eager to try. But PEAK is undoubtedly at the top of the table now.

There are already signs that NBA resources are competing against other parties, and the trend of using exclusionary provisions to stop competitors is beginning to emerge.

PEAK's relevant person in charge told reporters that the cooperation agreement between PEAK and bucks is exclusive, that is, the Chinese sports brand that appears at the Bucks' home can only be PEAK's.

According to the agreement, PEAK has the right to give priority to signing the Bucks players. The Bucks also include Yi Jianlian, which foreshadowed the future cooperation between PEAK group and the Chinese basketball player.