XTEP National Youth Civilization Promotes Olympic Tour Today

Z13/14 has become a XTEP brand special train jointly organized by the Communist Youth League Central Committee, the Beijing Olympic Organizing Committee and the Ministry of railways. The "national youth civilization train" Olympic cultural tour has been widely launched in Beijing in October.

Among them, XTEP, a famous sports brand in China, is the sole sponsor of the Olympic train in Beijing Shanghai (Z13/14 train) and has the exclusive right to name the XTEP Olympic youth culture tour.

This is a hand in hand between national brand and Olympic culture. It is a tangible and intangible perfection, opening up the 2008 Beijing Olympic marketing.

In December 18th, the "XTEP Olympic train" carrying the Olympic spirit was successfully launched in Shanghai.

The official start of the Olympic train marks the "XTEP" fashion brand on the international stage, also indicates that XTEP launched the 2008 Olympic propaganda offensive, added glory to the Beijing Olympic Games, and contributed a force to the Chinese sports cause.

This shows that XTEP strongly supports the heroic momentum of the development of China's sports industry and strengthens the deep cooperation of events. It shows that the determination of XTEP to support the 2008 Beijing Olympic Games together is of great significance to the industry.

Since then, XTEP's big red logo will be accompanied by the Olympic train spreading to every corner of the earth. The essence of XTEP's fashion movement will also be planted in the hearts of the world again and again.

In order to carry forward the Olympic spirit and let more Chinese people understand the Olympic Games and participate in the Olympic Games, jointly create a strong atmosphere for the 2008 Beijing Olympic Games and practice the concept of "mass participation" of the Beijing Olympic Games, the XTEP Olympic train will be devoted to create a modern Olympic scenery on the land of Shenzhou. It will become a good medium for the Chinese nation to welcome the Olympic Games, display the unique style of Beijing Olympic Games, and write a special page in the Olympic history of the whole world.

The XTEP Olympic Games will fully embody the Chinese style, culture, style and participation of the masses, bringing the Olympic culture and the Olympic spirit together with the train in all directions, blending with the brilliant Chinese culture.

This is a floating Olympic Museum that has never been before. "

Ding Shuibo, President of XTEP, said that XTEP, as a sporting goods brand of the Chinese nation, is making great efforts to disseminate the Olympic culture and inherit the Olympic spirit with practical actions and national consciousness. It will contribute to the cause of China's sports and add luster to the Beijing Olympic Games.

Since its launch, XTEP has actively implemented differentiated marketing strategy and creatively integrated sports marketing and entertainment marketing to achieve fruitful results.

Whether from the scale of enterprises, talent development, terminal outlets or brand influence, XTEP is a representative of its domestic counterparts.

Now the Olympic express will surely speed up the overall competitiveness of XTEP.