Reporters Investigate The &Nbsp Behind The Hot Weekend Promotions; Overdraft Purchasing Power.

The second wave of spring break in Paris was first launched at Pujian store the night before yesterday. At noon yesterday, three stores such as Zhongshan Park store and Hongkou store opened an all night promotion campaign without closing.

Compared with the first wave of no closing activities, the sales promotion campaign is still very sensational, attracting a large number of customers to go.

And this reporter's visit found that many businesses in the day before the promotion of the new withdrawal of new products, selling one or two months ago, and after the big promotional activities "counters".

The second wave of closing promotions attracted many people to rush to buy.

Hot spot

A number of brands have secretly booked ahead of the sale. Half of the goods have been booked early.

"How much will this pair of shoes be reduced to 99 yuan tomorrow?" "will this coat be hung up tomorrow?" on Friday evening, the reporter came to Paris spring Hongkou store. The shop was crowded with people, many of whom came to inquire about the situation first.

Reporters found that many brands have secretly pushed the preferential price for second days of "open doors" to promote sales ahead of time, and consumers only choose the styles and models, and pay the goods directly by name on the second day.

Reporters at the Hongkou store saw that the three layer of the Tennie Wennie counter was packed with clothes that were booked in advance.

Iimk staff told reporters that half of the store's products were on Friday.

"No collection of deposit, annoying!" the staff of Le Saunda said, at the beginning, the clerk also collected a deposit from the subscribed customers. There were too many people who had expected to make a reservation later. It took time to think of the refund of the deposit within second days, and simply did not receive the money directly.

Reporters learned that Harson, Tata, Walker Shop and other popular shoe brand counters provide booking services, consumers pick shoes style and size, the store will stay good, as long as second days with the names of customers to pay to pick up the goods.

Merchants open half an hour ahead of time and open 1 minutes to line up.

Yesterday morning at 10 o'clock, leaving the door for 1 hours, Paris spring Hongkou store 3 entrance and exit is already a black mass of people, more than 500 people braved the cold wind waiting for the first instant to enter the door.

Due to too many customers queuing at the gate, the gate opened in advance at 10:30 in the morning, and more than 500 customers rushed in.

Reporters found that less than 1 minutes after opening the door, many customers rushed to the cashier's checkout directly.

Soon, it was filled with over 10 consumers. A consumer told reporters that the shop had made a good list yesterday. Today it will pay for it when it opens the door, so that it does not need to squeeze into the crowd to choose goods, but also enjoy the first hour's maximum discount.

A similar scene happened at the Zhongshan Park store.

Almost 1 hours away from the door, the front door of the shopping mall has already been surrounded by three floors and three floors, and dozens of security hands have formed a "wall" to control the scene.

Reporters at the scene saw the queue waiting outside the front door of the shopping mall in a row of rows, blocking the way between pedestrians and pedestrians. In the face of such congestion, the mall had to open for half an hour earlier.

Miss Xu, deputy manager of Paris spring regional marketing department, told reporters: "taking into account the huge volume of traffic, the security guards have learned some basic medical knowledge in advance. Some physically weak customers can be treated at the first time when they feel unwell."

"Cattle" appearance: 10 thousand yuan consumer card to sell 9900 yuan

Paris spring Hongkou shop marketing department manager Li told reporters that the first day of the activity, the number of cashier queues in the mall was 5 times that of normal times. In order to ensure the normal payment of consumers, the mall increased 18 checkpoints on the basis of the original 20 cashiers, and the number of cashiers also arranged 2 times.

Hongkou shop manager Li also told reporters that due to the use of cash register

As shopping malls support the payment of consumer cards such as SMAT card and Bailian OK card, even though the "direct reduction" discount promotions have been made, reporters have found that there are still "cattle" haunted in the cash register.

In the spring of Paris Hongkou shop on the first floor of a cashier's desk, the reporter saw a "cattle" take out a thick stack of Bailian OK card for the consumer payment.

It is understood that consumers pay cash to buy Consumer cards in the hands of cattle, 10 thousand yuan card can be 100 yuan cheaper.

"Generally, I don't make small bills.

Come to me for more than 2000 yuan.

If I have a card, I will accept it here. I will pay 98 yuan for the 100 yuan consumption card.

The cow said.

In-depth visit

Question 1: do we sell old products in the closing activities?

Many shops sell new products before getting rid of old ones.

On the day before the second wave of closing sales in Paris, reporters visited the Zhongshan Park shop and found that many businesses were packing their own products on the shelves. "We only have some commodities to participate in activities, but not like early spring and hot selling series."

The salesperson of only counters is packing goods, while telling reporters.

Coincidentally, the staff of teenie weenie counters said, "not all products are participating in the activities, and now we are waiting for the leaders' notice."

Indeed, at the scene of yesterday's activity, the reporters saw that the clothes on the shelves of women's clothes such as teenie weenie and Ou Shi Li were much less than before. Most of the hot money and early spring styles were missing.

In Hongkou shop, reporters also found that many shops before the promotion of the withdrawal of seasonal goods.

Vero Moda clothing counters staff told reporters that the cabinet to participate in the activities of 99 yuan less than 50 activities have been changed.

The staff of Only and Ochirly counters also confirmed to reporters that the styles of clothes were changed and the new ones were all removed. The old ones in October and November are now on the way.

Question 2: is the price of promotional activities cheaper than online shopping?

The price is quite equal. Consumers prefer to buy on the spot.

In the teenie weenie counters, which are popular with young white-collar workers, the reporter saw a price tag of a lattice overcoat belonging to its classic style. The price was 2580 yuan, the price after the discount was 1290 yuan, while the purchase price of Taobao shop was about 1390 yuan. At the same time, the same pair of Bele latest brand laced boots with the original price of 1280 yuan, the price after the preferential treatment was 680 yuan, compared with 670 yuan of online purchasing, there was only 10 yuan difference.

"Online shopping is certainly convenient, but I am afraid that purchasing is not a genuine product."

Many consumers who come to shopping think that it is the best thing to see the goods and pick them personally at the same price.

Aunt Li, who is preparing to check out, said.

Miss Yao, manager of marketing department of Paris spring store in Zhongshan Park, said, "this is the third time that we have not closed the shop. We started the promotion earlier, not to compete with the preferential activities on the Internet."

According to Yao manager, because of the earlier spring festival this year, their promotional activities started earlier.

Question 3: will "closing up" activities affect the business of nearby stores?

Business is affected, and neighboring stores push different brands.

Almost all the shops in Hongkou shop took part in the promotion, but the difference between the discount rate and the real participation rate were 99, 70 yuan.

The first floor and the two floor of Hongkou store are the most popular spring in Paris.

At the same time, Parkson, land Plaza and many other shops are also carrying out a full 199 reduction of 100 promotional activities.

Reporter comparison found that Nike the same original price of 1199 yuan of down clothing, in the spring of Paris, the discount rate is 99 full reduction of 30 yuan, after the price of 839 yuan, and in Parkson or the Plaza discount range of 199 yuan to reduce 70 yuan, discount as long as 779 yuan.

Jack & Jones, a man's coat with an original price of 899 yuan, has a discount of 99 yuan in Paris and 40 yuan in spring. The discount price is 539 yuan, while the discount rate in Baisheng or land Plaza is reduced by 199 yuan to 100 yuan, with a discount of only 499 yuan.

Reporters walked into Paris spring Hongkou store opposite Dongbao department store found that there were few customers in the shop, although many shops in the shop were also holding a full 199 yuan to reduce sales by 100, but business was rather cold.

Paris's spring discount rate is so large that it will definitely affect our business.

But our marketing strategies are different. Paris is famous for its popularity and popularity in spring.

But the people who will go shopping find that some of the discount on the same item is actually a better price for Dongbao department stores.

A floor management officer of Dongbao department store said.

"Our brand does not exist in the spring of Paris. If so, how can we do business? The promotion rate is different."

Nine Hai Baisheng iimk counters told reporters.

After last week's crazy sales promotion at Huaihai store in Paris, the nine sea Baisheng opposite this year began its annual sales promotion of over 199 minus 100.

Nine a floor supervisor of Hai Baisheng told reporters that the promotion activities of two stores are ahead of schedule every year. This year's promotional activities are a week late than that in Paris. It is always a bit worried that businesses will be affected.

"But there are many brands in Parkson which are not available in Paris in spring, so sales volume is not particularly worrying."

Parkson's stelaluna shoe salesman said last week, while selling the old brand on the opposite side of the brand, it was selling new models and selling well.

Question 4: will centralization of "no closing" activities overdraw customer purchasing power?

After promotion, business is below half off.

Reporters came to Paris spring Huaihai store, although the shop is still full of 199 activities to reduce 100, promotion efforts are not small, but the cold inside the shop, in contrast to last week's panic buying scenes.

The salesperson of Barclay counters told reporters that after last week's activity of 99 reduction of 70, the counter business has been very cold and cheerless. "The 3 days of activity are worth a few weeks' sales."

Fair lady counters staff said: "business must have dropped a lot, and most of the needs have been bought."

"Take advantage of the discount and buy it earlier, save your heart early."

A shopper at a shop in Hongkou, Paris, told reporters that every year there was a budget in discounted consumption. This year, new year's Eve was ahead of schedule, and then they bought clothes along with them. "More than 10 thousand of the clothes and shoes bought this time are estimated to be no longer bought on New Year's day."

A pair of mothers and daughters who have just bought 3 pairs of discount winter boots in Hongkou store said that they should not buy new shoes before the new year, but if they encounter more than half off discount rates, they will still be tempted.

Crazy promotion may make money without making money.

Qi Xiaozhai, Professor of Shanghai commercial and Economic Research Center, said that it was a good time for businesses to carry out explosive sales. Paris's spring activities did bring "sensational effects".

Professor Qi said that a consumer propensity survey showed that the propensity to consume index was 70 this year, lower than the average level of 72 in previous years.

"There is still a certain amount of consumers.

"However, this kind of explosive promotion is not the only way for businesses to gather popularity."

Professor Qi said that a large sales promotion can really boost short-term sales, but if it leads to unpleasant shopping experience, it is likely to make money without making money.

"Sales promotion can not be roared. If businesses can bring consumers better shopping experience on the basis of price concessions, such service marketing can retain long-term customers."

Professor Qi said.