Ice And Fire In Wenling Shoe Industry Transformation

Small businesses close down

With the advent of cold air, there are many streets in North Wenling and Hengfeng streets. A shoe factory Encountered cold winter, there is no lack of shoe factories on the verge of collapse. But at the same time, there are still many shoe factories on the cold side.

Why is there so much ice and fire? What happened to the shoe industry in Wenling? A few days ago, reporters visited many shoe factories to investigate. According to Pan Kecheng, Secretary General of Wenling shoe and leather industry association, the development direction of Wenling footwear industry will shift from low to middle and high grade. quality And brand in the domestic and international market position, therefore, Wenling shoe industry is facing a shuffle. Now these home workshop small factories close. Bankruptcy It is also an inevitable phenomenon in the development process of the industry.

A

The shoe industry is cold, and hundreds of factories are closed down.

A few days ago, reporters walked into the streets of Chengbei, Wenling, and saw many shoe factories closed on both sides of the road.

According to statistics of Wenling shoe and leather industry association, there are more than 100 closing and closing. These shoe factories are basically small factories in the form of family workshops.

Wu Yunjun is the boss of the new shoe factory in Chengbei. He came to Wenling from Jiangxi 10 years ago and has been working in the shoe industry.

Over the years, he has accumulated a lot of knowledge of shoemaking. A few years ago, with the help of friends and others, I started this shoe factory, mainly for children's shoes, and sold it to all parts of the country.

But some time ago, Wu Yunjun's factory shut down, ready to close home. Wu Yunjun told reporters that this is also a helpless move, he said that this year's business is more difficult than the financial crisis. "The whole winter has not been cold, the demand for winter shoes in the market is also very small, there are also difficulties in turning funds, and the rent is expensive. We are small factories, no matter from the design and quality of shoes, they can not compete with large scale shoe factories. Wu Yunjun, so we can only wait until this year.

B

Shoe industry is facing a shuffle

In the Wu Yunjun factory's diagonal opposite is also a family workshop type children's shoes factory, but this factory is the production order, boss Liang Jinxin also personally goes to battle.

Liang Jinxin is a street person in the north of the city, using his own house as a shoe factory, and the layout of the factory is relatively reasonable. He said that this saves both high rent and production requirements. And I have many years of relatively stable customers, even if the market and many other factors, business is still there, but compared with previous years, or much worse.

This winter, small factories with family workshops have different degrees of influence. Is there any impact on the large shoe factories?

Cai Junchang is the boss of four branch factories, and also the president of Chengbei street shoe and leather industry association.

Cai Junchang analysis, this year, the market economy pressure is big, there are many problems, such as rising raw materials, market volatility, recruitment difficulties, loans and so on. For large enterprises, they have strong risk resistance and strong funds, even if the market fluctuates, there is little effect, while small businesses are opposite.

He cited his own business as an example. Although the company is mainly domestic, there are 30% of its exports. This year, there are mainly domestic sales problems. Large enterprises are usually off-season production, and products are also ordered according to orders. As for the current weather factors, it is a test of whether enterprises can survive. This time, many shoe factories closed down, which means that the small factories of family workshops are weak in competitiveness and difficult to cope with the big changes in the market, prompting the footwear enterprises to undergo a shuffle, which is conducive to improving the overall quality of the footwear industry.

C

Overall business did not fall or rise

In the face of the current production situation of shoes, the reporter contacted the Secretary General of Wenling shoe leather industry association, Pan Kecheng. Pan Kecheng said that since the "9. 9" major fire broke out in Hengfeng, the Wenling municipal government has attached particular importance to the safety in production. Most of the companies currently shut down are "three in one" enterprises with serious hidden dangers in inspection. "These family workshop small factories, some even have no business license, tax evasion, product quality is also very poor, affecting the overall development of the footwear industry in Wenling."

Pan Kecheng told reporters that most of the operators of these small family factories were outsiders. They accumulated certain operating costs during their work in Wenling, and used the low threshold of the footwear industry to enter the industry. Because of the small scale of production and low cost, in order to gain market share, they have lowered the price of products, but more importantly, because of poor production management and poor quality of products, the reputation of Wenling shoe products has been greatly affected.

"Although these workshops have gone bankrupt, they will not affect the production of Wenling's footwear industry. The order they lost will still flow to other shoe factories. If the shoe factories in the north of the city do not do it, they will look for shoe factories in Hengfeng." Pan Kecheng said that a number of shoe factories had been relocated because of problems such as land. This year, the overall production and operation situation of footwear industry in Wenling has not declined, but on the contrary, it has an upward trend. "We have counted the production in the first half of this year, an increase of 10% over the same period last year."

It is understood that the development of the footwear industry in Wenling has been 30 years, more than 5800 large and small footwear enterprises, the annual output of more than 1 billion pairs, the output value as high as about 27000000000 yuan, has become an important footwear production base in the country, and has also been named the export base of China's footwear sports shoes. The shoe industry in Wenling mainly produces low-grade shoes, and the low price is the biggest selling point to attract consumers. This is also the characteristic of Wenling footwear industry.

Pan Kecheng said that an industry has been developing for so many years that its quality should be improved. In the next 5 years, the development direction of the footwear industry in Wenling will shift from low to middle and high grade. The quality and brand should be established in the domestic and international market. Therefore, the closure of these small factory factories will inevitably result in the development of the industry.