Shanghai World Trade Mall Builds "Japan Brand Clothing Area"
According to relevant statistics, in the first half of this year,
Shanghai state
The development of the international trade center has made progress, and the demand structure has shown new changes. The total foreign trade and import and export volume of the city increased by 21% over the same period last year, of which imports grew faster than exports (24.2% and 17.6% respectively).
With the intensification of China's high-end consumer trends, Shanghai has increasingly become a window for international brands to enter the Chinese market.
After the March 2011 earthquake, the Japanese textile and garment industry regarded Shanghai as the first choice for the overseas pfer strategy of its entire industry.
Driven by the "Shanghai International Exhibition and Trade Center" - Shanghai World Trade mall, Japan's textile and garment industry has further strengthened its in-depth exchanges and cooperation with Chinese industries in recent years.
From Japan's trade promotion agency, "GOOD GOODS JAPAN" Japan boutique exhibition, Japan's fashion show to Japan's north land textile exhibition.
The world trade mall has been able to hold regular exhibitions and trade matching meetings with all levels of the Japanese government, media and enterprises, as well as the opportunity to establish diversified cooperation between Japan and the textile and garment industry in the world trade mall.
Recently, China's first focus on introducing Japanese fashion elements.
Japan
The brand clothing area will also be landing on the five floor of Shanghai World Trade Center, focusing on 10 high-end Japanese famous brand clothing enterprises.
This marks Shanghai World Trade Center as the first "Shanghai international trade exhibition and trading center". It has also become a platform to continuously integrate domestic and international industry needs, strive to improve and improve international trade and commerce services, and strive to build high-end international brands to enter the Chinese market.
It is reported that the first batch of more than 20 famous brands in the "Japanese brand clothing district" of the five floor of the World Trade Organization has been established by the Royal Royale, and the clothing sales in Japan are the first or the classic fashion of men's and women's wear and children's wear.
Among them, the white collar women's brand "SAN-AI" (three love), its underwear, swimsuit technology unique production, design and technology perfect combination, won many Japanese women's favor.
"Fu Yue", "presenting color" and "Dong en" brand specialize in fur.
Down
Mink, cashmere high fashion, fashionable and exquisite workmanship, exquisite materials show the wearer's taste.
"ASAHI" is a fashionable hosiery brand, with creative design and health care functions. It creates a healthy fashion culture for the sole.
The trend of the Yagu banner is "ozhen", the love of the Japanese fashion girls. The design full of youthful vigor meets the desire of the new generation to buy.
The children's dress HIRO, which is full of childlike and elegant, is tailored to the atmosphere and materials, and is loved by young parents.
In addition, Longding Nagoya Japan's first quality men's wear is specially designed for the royal family of Japan. The number of shirts sold in Japan is the first, and the monthly sales volume is RMB 200 million yuan, TOKYO.
Among the first display brands, the high-end brands such as "YORKS" and "PROSPECT" have successfully entered the first-class stores in Shanghai, such as Jiu Guang, Hong Kong Hui, Times Square and so on.
World Trade mall responsible person said that today's domestic market for international fashion brand awareness and consumption ability has rapidly increased, high-end income groups rapidly expanding, the demand for high-quality imported clothing is also increasing.
In addition, Japan's domestic market has shrunk, and many Japanese brands hope to enter China's most growing market.
At the same time, in the world trade mall's introduction of international brands, leading Japanese fashion brands with high quality of life in Asia have also become the target of World Trade mall's emphasis on the Chinese market. The reasons also include the close proximity between China and Japan and the trend of global economic integration. This is an important opportunity for Sino Japanese industries to highlight multilateral cooperation.
Based on this, Shanghai World Trade mall has been deeply rooted in textile industry for many years.
clothing
The whole industry chain platform has been accumulated and valuable experience has been accumulated in marketing promotion, channel docking and so on. Gravity has built "Japan brand clothing area", concentrating on displaying and promoting Japanese fashion and classic costumes.
At the same time, with the rich resources of the world trade mart's textile and apparel exhibition and Trade Center, we will link the interior accessories merchants, garment exhibitors and designers to form an effective industrial chain resource interaction, and strive to develop the trade and cooperation between the Chinese and Japanese fashion brands and the whole industry chain in a variety of ways, such as precise trade matching services, department store trial sales activities and so on.
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