Shishi Clothing City: Integration And Transformation

With the development of garment industry cluster entering a higher stage, Shishi garment city has played a more and more important role in the industrial cluster's public service platform, support system construction and regional brand construction. "In twenty-first Century, commerce was a big market, big circulation and great prosperity. fuse And unification. The modern clothing industry is calling for bigger stage, better environment and more functional platforms. stone lion Clothing City The head of the management organization said that Shishi clothing city has consistently maintained its industry. Benign In the process of untiring improvement of all kinds of supporting services, the role of them has also changed greatly.

Extension to virtual market

Soon after the opening of the garment city, "online shopping" appeared quietly. The clothing city management organization is acutely aware that this way will be loved by young people in the future and will have a great impact on the future professional market. What is to be done? Is it to turn a blind eye or catch up? In the face of this severe test, the clothing city management organization has not the slightest hesitation.

Can the clothing city and "Min Pai" clothing enterprises and operators move to the network, through the organic integration of online virtual mall and offline mall, textile and garment enterprises, so that enterprises and operators can break through the regional limitations, push products and brand information faster and more effectively to the world, and realize the two upgrade of Fujian clothing sales window? The answer is yes.

During the 2009 Haibo conference, the e-commerce platform of Shishi garment city was officially launched. Through several years' efforts, there are now more than 10 thousand members of the platform. The services range not only includes Shishi clothing city, Yuanyang market fabric market, Yanxia excipient market, and other specialized wholesale markets, but also include many bases such as the "Xiu Xiu leisure clothing enterprise base", "clam Jiangxi trousers enterprise base" and "Feng Li children's wear garden" and so on. An online "Shishi clothing city" is being formed.

As soon as we talk about e-commerce platform, Gong Jianyong, a clothing City merchant, is suddenly in the air. In his view, the clothing city e-commerce platform, which is estimated to invest 10 million yuan, is an important means of brand development and channel expansion, and also provides a convenient channel for the transformation of its own business. Xiao Gong has participated in the e-commerce training organized by the clothing city many times, and through this platform, he successfully opened up second sales channels. Xiao Gong told reporters that the first thing he came to the store every day is to go to the clothing city e-commerce platform, update information and find business opportunities.

Xiao Gong said that garment city actively developed e-commerce, improved the information service and trading platform of the market, and realized the simultaneous development of tangible and intangible market. At the same time, the development of this platform has produced a great demonstration effect, which has led many merchants to join the ranks of e-commerce. In the past few years, many people do not know what e-commerce is, but they follow the fashion city e-commerce platform along the way, and now they have achieved tens of millions of sales on the Internet, and some far exceed their physical stores.

Cluster of creative industries

"Since the inspection center of China Textile Industry Association settled in Shishi, our product development cycle has been shortened by at least 1/3." Wu Wenjiao is in charge of R & D work in a fabric enterprise. He told reporters that if it was before, when our new fabric was made, it would be difficult to get a test in Fuzhou or Guangzhou.

Not long ago, Wu Wenjiao received a new order, client from Europe, and strict requirements for fabric. In the past, he was too anxious to sleep. He was afraid that the target would not reach the customer standard, and two would be too late to miss the delivery time. Now, he no longer has to worry about it. The China Textile Industry Association's testing center is located at Shishi. He can control the progress at any time and adjust the technical parameters according to the test results to satisfy the customers.

China Textile Industry Association Testing Center (Shishi Inspection Center) is a national textile inspection center directly affiliated to the China Textile Industry Association and China Textile Information Center. The center has been in Shishi for more than a year, with more than 400 customers, including almost all famous Taiwanese companies such as Wen Xing, gage, seven wolves, Anta, and strong fighter, and has issued thousands of test reports, covering the whole territory of Fujian.

"The development of the center in Shishi is actually the epitome of building a public service platform in Fujian Fashion Fashion Plaza." Wu Wenjiao said that Fujian style fashion and creative Plaza was planned by the end of 2009, with a total construction area of about 10385m2. With the aim of building a scientific research, creative and design center of Fujian textile and garment industry, a number of creative institutions with greater influence will be gathered to improve the industrial chain and enhance the design ability and innovation ability of Fujian textile and garment industry cluster. At present, the Plaza has gradually improved its apparel R & D design, software development, advertising design, brand planning, e-commerce and other industrial chains, forming a larger creative industry gathering area, and further improving the market function.

"In the clothing city, businesses and merchants directly face two levels of wholesale and retail, so that they can get information feedback from consumers on the market in time, prompting them to digest and process information in time, and make corresponding responses, thus giving the enterprise a powerful driving force for independent innovation." Wu Wenjiao said, but most enterprises are faced with constraints from talent, capital and so on. The creative industry cluster area can help enterprises solve these problems, and help enterprises to solve these problems to promote and promote the optimization and upgrading of our textile and garment industry.

Strategic positioning of "dual carriers"

Shishi many small and medium-sized garment factories, always Shishi clothing city as the terminal of sales, set up its own sales center or general agent, forming a new era of "shop before factory" marketing mode. Because of the Shishi clothing city, more people will come out to open factories and become bosses, which will lead to more garment manufacturers and brands.

"Precisely because of this, it is our primary task to do a good job in the market and to open up sales terminals for stone lions and numerous Fujian clothing enterprises." The director of clothing city management said, but this is not enough. As the exhibition and procurement center of "Min faction" clothing, Shishi Garment City, based on industry, has constantly gathered more upstream and downstream manufacturers and commodities to make the market more radiant. In turn, Shishi clothing city should also provide more services for industrial development. Because of the aggregation of upstream and downstream manufacturers and commodities, the faster market reaction speed can enhance the competitiveness and efficiency of the whole industrial cluster.

In recent years, the clothing city management organization is walking along this way. If we build e-commerce platform is "vertical", then building a creative industry gathering area is "Lian Heng". The purpose of "combination" is to adapt to the trend of the times and better serve the business people. The purpose of Lian Heng is to build public service platform, support system and brand incubator to better serve industrial clusters. Through the "combination" and "Lian Heng", the garment city management organization has realized its own transformation and formed the strategic positioning of "double operators": it is not only the operator of the professional market, but also the comprehensive service operator of the garment industry. Its business is expanding in four directions: first, expand the service space; the service radius extends from Shishi Quanzhou to the whole Fujian; make full use of its resources in the retail channel to help all the producers of Fujian clothing enter the retail terminal; two, vigorously promote e-commerce, and continue to expand the virtual market. Recently, the platform has signed a net sales contract with more than ten enterprises, and the official online shop has been officially launched. The three is to provide integrated management consulting services, brand planning services, financial services, design and creative services for all aspects of the apparel industry chain; four is to extend the service to the upstream and downstream of the industrial chain, and make use of the resources of the market to help manufacturers contact the manufacturers, design forces and accessories suppliers.

Under the guidance of the government, Shishi clothing city has successfully developed a road of mutual promotion and interaction between the market and the industry in the process of serving businesses, service enterprises and service clusters. At the same time, it vigorously strides forward to promote the transformation and upgrading of our economy and industry, and to move towards a modern large-scale professional market that integrates large-scale industrial development centers, clothing trading centers, information service centers, exhibition and exhibition centers and logistics distribution centers.