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    PPR, The World'S Largest Luxury Sports Brand Parent, Advocates Green Accounting.

    2011/12/12 14:40:00 27

    Luxury Sports Brand PPR Green Accounting

    Gucci, Yves Saint Laurent and Puma (PUMA) are the biggest in the world.

    Luxury goods

    Brand and

    Sports

    PPR group, the parent company of the brand, announced that it would create the environmental profit and loss statement within the group, and then open the world's most ambitious green accounting project.


      

    Puma

    CEO and PPR group chief sustainable development officer Zhuang TSE TSE TSE announced the inaugural environmental profit and loss account of Puma in 2010, and confirmed that the initiative will be launched gradually and will cover other PPR group by 2015.

    brand


    After emphasizing the economic value of environmental impact, the group hopes to improve the reporting scope of green standards, including greenhouse gas emissions, water use, pollution and land use changes.


    Johnson said that the green income statement is a better substitute for the traditional sustainability report, because they make it easier for companies to organize areas to be dealt with.


    He also said that Puma will repeat environmental protection every year.

    Profit and loss

    Application and results are used to update the company's current sustainable development goals for 2015.


    He said, "as a business manager, what you need to see now is a page of paper, and you will know what needs to be done, because this page accurately tells you where to start from the current dilemma.

    Before you collect 200 pages of sustainability report at the end of the year, but what exactly does it tell you? Should I look at it now and save a cubic meter of water or a ton of greenhouse gas? But once you materialized and measured, you can really control the impact.

    But materialization is hypothetical, so that no concrete decision can be made.


    It is worth noting that Puma's environmental profit and loss shows that 94% of the environmental impact comes from the supply chain, and more than half of it is related to the production of raw materials such as leather, cotton and rubber.


    Johnson said that the company is now trying to find alternative materials to reduce the impact, especially leather, which is the biggest factor causing environmental damage to land use.


    In response to the question of "green business", Johnson gates refused to exclude the original leather from Puma products.


    But he said the Stella Mccartney brand of PPR group has a leather ban, and Puma will control leather imports from countries with serious land use changes, such as Brazil.


    He also said that when Puma chooses suppliers in the future, the company will also investigate the options of some companies requesting to measure and report their environmental impact.


    Although Johnson Gates's recognition of environmental profit and loss methods still needs improvement,

    original intention

    Foreshadowed further green accounting projects.


    Alan Mcgill, a sustainable development partner of PWC international accounting company, also took part in the accounts. He said the move would create greater pparency in the supply chain.


     
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