Shanxi Hundred Circle Listing Triggered Shishi Pants Industry "Earthquake"

In December 8th, Shanxi hundred round pants industry chain operation Limited by Share Ltd in Shenzhen securities. transaction Listed on the list. This is the future of the clothing company IPO under the cold environment, the 100 round pants industry has become the fourth clothing company listed on A shares after Semir clothing, nine herdmen and ringside.

The news of the 100 yuan listing spread like wildfire, causing great shock and uproar in Shishi casual pants industry. People in the industry know that the birth and growth experience of 100 yuan is quite different from that of Shishi. clothing Enterprises have similar things. In 1995, the 100 round trousers industry was proclaimed. At that time, it was also a small facade of 100 yuan, which established the way to realize development through franchise chain. After 17 years of continuous development, the franchising network of 100 yuan has covered 28 provinces and autonomous regions in the country, and has more than 1600 franchisees. It has established logistics centers in 13 regional central cities such as Shenyang, Nanjing, Ji'nan and Chengdu, and has established a nationwide marketing network, which covers all kinds of trousers, casual pants and jeans.

According to the prospectus of 100 round pants industry, from 2008 to 2010, the company's business revenue increased from 212 million yuan to 403 million yuan, net profit increased from 21 million 10 thousand yuan to 43 million 410 thousand yuan, the compound growth rate was 37.87% and 43.74% respectively. In the first half of 2011, the company achieved 213 million 728 thousand and 400 yuan in operating income and 25 million 432 thousand and 500 yuan in net profit, and continued to maintain rapid growth. Get 100 yuan Trousers industry Guo Jun, the marketing director of the long deer clothing Limited company, appeared to be extremely calm after appearing on the market. Guo Jun, who knows the industry's competitors well, told reporters that the main reason for the rapid development of the industry is from two aspects: first, it benefits from the rapid growth of the number of stores; the two is that the gross profit margin of the company has been rising continuously due to the improvement of product structure, the increase in the proportion of direct business and the increase in prices.

"100 yuan listed is really beyond expectation. This is a spur and a stimulus for the stone lions pants industry." Yang Zhi, President of Disain (Beijing) International Fashion Co., Ltd., pointed out that the listing of 100 circles trousers industry has provided a feasible model for many small and medium-sized enterprises in our city to raise funds through capital market development. In particular, the supply chain management system in line with business development has realized the combination and synchronization of information flow, logistics and capital flow in the supply chain, which enables the parties to produce synergies in production, logistics, transportation and sales, and is worth learning.

Far learn hundred round pants industry, near learning nine Mu Wang. The knocking of the hundred dollar listing bell undoubtedly provides a timely and powerful kinetic energy for the stone lions trousers industry that is sprinting on the road of transition. Shishi casual pants guild official pointed out that Shishi has a large pants industry, bringing together more than 300 casual pants, trousers and other enterprises, among which there are many large-scale enterprises such as Si Hailong, Zhou Wei and so on. "This provides us with experience and accelerated impetus to enter the capital market." The responsible person sent a message, hoping that following the successful listing of 100 yuan in A shares, fifth garment companies were from Shishi, especially those from Shishi.