At The End Of The Year, The Real Estate Agency "Closed Shop" To Sell Leather Shoes Edge?

"60 square, two floors of housing."

Pan Xiaohong (his pseudonym) rubbed his shoes on the shoe rack.

Intermediaries sell leather shoes.

According to reports, the dismal volume of real estate intermediaries "closed shop tide", the northern Guangzhou Shenzhen and other first tier cities real estate agency is facing "life and death robbery".

As the policy continues to tighten, the new housing market continues to promote, Yangcheng's second-hand housing market has long been "winter".

Today, although the market turnover has been rising slightly in November, the industry believes that the real estate agency is still struggling and the market performance is not optimistic.

How will small and medium-sized intermediaries facing difficulties deal with the crisis?

In the market downturn, intermediaries sell leather shoes.

Pan Xiaohong told reporters that she rented the two layer of the shop on autumn rain Road, and the annual rent of 80 square meters house was 50 thousand yuan.

In the past, when the intermediary business was good, the upstairs had been empty and didn't care; now business is light, and selling leather shoes on the first floor can increase revenue.

Pan Xiaohong said frankly that she started doing intermediary work in 2003, accustomed to the ups and downs of the property market, and still insist on doing the real estate business. "After all, selling a pair of shoes can earn tens of dollars, but making a single property sale is more than 1000 yuan."

Pan Xiaohong may be just a microcosm of hundreds of thousands of intermediaries in Yangcheng.

When the property market was frozen, Zhongyuan Real Estate closed 60 stores in Shenzhen overnight, and the news of thousands of layoffs spread throughout the industry.

What is the situation in Yangzhou? In the interview with reporters, it was learned that individual small intermediaries or closing or changing careers were waiting for the opportunity; other larger intermediary companies selectively closed some stores to reduce operating costs.

"Our franchisees and direct stores add up to more than 30, but we have also adjusted some overly centralized facades this month, and turned off some of them."

Wu Jiukuan, general manager of home source real estate intermediary, told reporters.

The monthly salary of the year before last was thirty thousand, only three thousand this year.

Autumn rain road is a street of real estate agents. There are nearly 20 medium and small businesses.

Yesterday afternoon, reporters in this street to see, in the past, the bustling intermediary shop is very cold and deserted.

Reporter survey found that the rental business has become the key income of many real estate intermediary companies in Yangzhou.

"Over the past few months, the volume of second-hand housing pactions has shrunk dramatically, and many salesmen have to rely on renting only for their income."

An intermediary staff Miss Xu told reporters.

Miss Xu told reporters that she had been acting as an agent for many years, and today's situation is really a heavenly underground compared with two years ago.

"When the market was good in October 2009, two people in our store made 12 orders a month, with an average of 5000 yuan Commission, and my monthly income was about 30 thousand yuan."

Miss Xu said that at that time, many people took cash to buy a house and bought it when they saw it.

Miss Xu told reporters that today, stores can only make an average monthly turnover, and customers can bargain. Sometimes even intermediary fees are not fully accepted, and now they can only take 3000 yuan a month.

"09 years ago, when I started a family of fire, there was a worker who installed broadband for me, and later resigned to open an intermediary.

But now there are many intermediary companies who want to close.

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Spring Festival or usher in an intermediary collective closing tide

Worries in the industry

Spring Festival or usher in an intermediary collective closing tide

Data show that from 1 to November, second-hand housing pactions in urban areas 559 thousand and 900, down 35.44% compared with the same period last year, second-hand housing pactions 488 thousand and 700, down 54.28% over the same period last year.

In November, the number of second-hand housing pactions was 41 thousand, down 65.98% from the same period last year, rising by 22.39% compared to the same period, and the turnover of second-hand housing was 33 thousand and 800, down 66.50% from the same period last year, and the annulus rose by 10.10%.

"Because the turnover base in October was too small, the sales volume of second-hand housing in November was higher than that in October, and it did not mean that the market began to pick up slowly.

The overall performance of the whole market is still cold. "

I love my real estate agency general manager Zhong Ziqi said.

The market is difficult to act as a "fatal" impact on the secondary intermediary market.

According to intermediaries, loans are difficult, interest rates are high, full business tax, Yishoufang and second-hand housing prices upside down, so that intermediaries are facing greater difficulties than developers.

Since the second half of this year, the second-hand housing intermediaries of Yangcheng city are facing many difficulties, such as business slack, reduction of expenditure and so on. Some small and medium sized intermediaries have been forced to close down, but larger intermediaries have been using the way of shrinking defense to spend the winter.

"As far as we can see, the number of intermediary stores in Yangzhou has decreased by dozens.

I expect to close nearly 100 homes during the Spring Festival. "

Zhong Ziqi analysis pointed out that this is just the beginning, near the new year, the real estate intermediary may face the shuffle.

Wu Jiukuan also said that as the market continues to slump, some small intermediary will be closed down, leaving behind some regular brand intermediaries, and the industry will usher in a new shuffle.

There are also intermediaries that, "these closed intermediary is the first switch, a good market, will come back again."

In the interview, an intermediary told reporters that now people buy a house as long as the appropriate price will be traded.

And all the houses that have been sold are reduced by the owner.

Mr. Xu, who works in a real estate agency, told reporters that as the Spring Festival approached, some investors who had great pressure to repay loans and some people in need of funds would sell their properties in real estate. These houses generally had relatively low listing price and relatively large bargaining space.

Zhong Ziqi also said that with the continued downturn in the market, the market has been overloaded with a large number of listings for sale, but also precipitated a number of high cost housing.

"For example, we love our family's monthly shopping center. The effective housing supply in the same period last year was around 70 units, but between 200 and 300 sets, it was 4 to 5 times last year.

This shows that the public is now in a wide range of choices. "

Zhong Ziqi said that in the current housing market, the market downturn, has entered the housing market, the room for bargaining is much larger.

For the buyers of rigid demand, it is undoubtedly a good opportunity to clean up the house.